Last Train from Bombay (Columbia Pictures) (1952)

Se ees Ga Fo fo ee fe ee he eo a of a oh a hs he ee he ee oh oe a oh ea ae oh ae he oe ee he ee ‘SEE’ BOARD Utilize copy and stills from the picture as indicated below, in an eye-catching “see” board placed strategically, either out front or in your lobby. Add appropriate art and credits cut from the one-, threeor six-sheet. Top the display with a line like: “See ‘The Last Train From Bombay’ Hurtle Into Danger!” SEE! Two against the gods of violence and terror! (Still No. 13) SEE!! Thrill-a-second intrigue! (Still No. 14) SEEI! The murder express, bound for boundless thrills! (Still No. 63) SEEI! The rendezvous with terror! (Still No. 30) SEEI! A fanatic band bent on murder! (Still No. 60) STREET BALLY Dress a man in native garb (see stills from picture) and give him two large suitcases on which can be pasted signs reading, “I'm on my way to catch the ‘Last Train From Bombay,’ starring Jon Hall at the State Theatre.” Cok hk eh ok eh theatre receive full newspaper credit. 3 } } } } } } } } } } } } Ce at FN Fe ee of Nae, oy ee of eam fo Nem fo ea fe em oe Nene fo Nene oo ee, fo ee of NR fe Nee. fe Ne. of Nee. of Nene. of Neer fe Nar. off es, Giveaway Ropes 'Em In! Fanatic assassins in ''Last Train From Bombay" employ a notorious method of murdering their victims—death by strangulation with a thin piece of rope, the garrot. Utilizing Still No. 17 (available at your National Screen Service exchange) to play up this silent weapon, mail to critics a number of small pieces of rope, with notices to the effect that the rope is a piece of the one used in "Last Train From Bombay." Stunt might also be used on a more widespread level, by distribution to theatre patrons and on the streets of town. School Participation Stir up the interest of school kids in your community by offering promoted prizes for the best essays stemming from the theme of "Last Train From Bombay." Approach school authorities with the idea of holding a community-wide oratory contest which might be aired over a local station. The subject of such a contest might be: "India's Place in a World Community." In the same connection, you might offer free guest tickets to those children attending a special performance in original East Indian costumes. You can play up this idea by using applicable "Last Train From Bombay" stills, available at National Screen Service. Inform your local newspaper of the event, and make certain your picture and N Ws es Sashes cok Sc gino oa as aa hs eae MODEL TRAINS Obtain the most elaborate model train outfit you can find and set it up in your lobby in advance of playdate. By borrowing the train set from a local hobby shop or toy store you can effect a tie-up, and might engage the hobbyist himself to demonstrate the trains for your patrons. Place signs on the trains, “Bombay Express,” “Last Train From Bombay,” etc., or use each individual car in succession to carry your credits. All publicity on the model train display should stress that it was inspired by your forthcoming engagement of ‘Last Train From Bombay.” RAILROAD BELL Borrow a railway engine bell and set it up outside your box-office on opening day. Have an usher, dressed in a conductor's uniform, ring the bell throughout the day, shouting “All Aboard! ‘Last Train From Bombay’!” Re ae oe { YOUR TICKET FOR THRILLS ON THE LAST TRAIN. FROM BOMBAY A RENDEZVOUS WITH TERROR! COLUMBIA PICTURES presents LAST TRAN FROM BOMBAY Starring JO N HALL with Christine Larson Lisa Ferraday Douglas R. Kennedy Story and Screen Play by ROBERT YALE LIBOTT Produced by SAM KATZMAN » Directed by FRED F, SEARS State Theatre Friday R.R. TICKET Have local printer make up these teaser handouts. Ask a local merchant to share costs by placing his message on reverse side. Distribute these “railroad tickets” at and away from your theatre, at schools and playgrounds. Order Mat 1-B (same size as shown) from National Screen Service. Page 5