Life at the Top (Columbia Pictures) (1965)

Enjoy ‘Life at the Top’ Showmanship! The phrase to use is "Enjoy ‘Life at the Top'!"" And showmanship built around that phrase can be enjoyable indeed ... with a little imagination! Suggested on these pages are a number of specific promotions, contests and tieins. But additional boxoffice mileage — and smileage! — can be won with appropriate handling of that "Enjoy ‘Life at the Top' '' message! For example: "Enjoy Life at the Top! Put a New (Car) in Your Garage" "Enjoy Life at the Top! Dine at the Plaza, Tonight." "Enjoy Life at the Top in Your Stacey Mink (Discotheque Dress, etc.)"' In addition, of course, there are the "'service" organization possibilities — banks and insurance companies, travel agencies, etc. The approaches are many, and the potential is great! Enjoy ‘Life at the Top’! CHECK GIVEAWAY Have your printer make up a quantity of cashier's checks, with the name of your theatre used for the name of the bank of deposit. The check should be made out to Laurence Harvey for $1,000,000 and signed by Honor Blackman, with copy at one end: "To Enjoy ‘Life at the Top’ with Jean Simmons." For a lucky number stunt, additional copy on the front or back of the check might read: ''Bring this check to the lobby of the Plaza Theatre. If the number corresponds to any of the numbers listed there, it will be cashed for one ticket to ‘Life at the Top.'"' Imprint consecutive numbers on the checks and distribute widely. e Use as a straight herald, with the ad of a cooperating merchant on the back to share printing costs. Distribute from store counters, in packages, etc. e Use as a lucky number stunt, with your printer putting numbers in the space provided, or imprint at the theatre. ¢ Checks to be distributed with purchases at co-operating stores, and redeemed at the theatre, with stores buying back all redeemed checks. © Guest tickets or promoted prizes to those who secure the greatest number of endorsements’ — signatures of their own friends on the backs of your checks. e Arrange bank window displays of the "Life at the Top" check with sell copy: "You can write checks like these by regular weekly savings in a savings account." DISTAFF EXPERTS The success Laurence Harvey enjoys in ''Life at the Top," is due to his ability to handle women. Every man has his own theory in this respect and the subject should prove interesting for a radio or TV panel discussion. Of course, there also should be women on the program who refute the men. CLASSIFIED AD Work with newspaper advertising manager in setting up a classified ad or one spotted on the business page, with copy along these lines: "Do you want to enjoy life at the top? Call PL 4-4400 for further information." Your cashier can answer phone calls with: "Enjoy ‘Life at the Top!’ Starting times, etc." WANT AD PAGES Keyed to the phrase "Enjoy Life at the Top ,"' set up a Classified Ad page contest with the advertising or promotion manager of a local newspaper. Contest calls attention to the paper's classified advertising, a factor which is always of prime importance to the publication, and it plugs your picture via display ads which describe the contest and the film, via newsstand and truckside posters, and whatever else the newspaper is prepared to do. Simply, contest says: ''Pretend You Have $1,000,000 to Enjoy Life at the Top. How Close Can You Come to Spending It All, on Items Advertised in our Classified Pages? Guest Tickets to ‘Life at the Top' for Those Who Show They Can Enjoy Life at the Top, the Times Way." HARVEY HITS One of the most popular, and busiest motion picture stars, Laurence Harvey has a considerable following among film fans. Have a deejay conduct a contest with prizes for listeners sending in the greatest number of titles on postcards of Harvey's previous pictures. Here's a partial listing: "The Good Die Young" "House of Darkness" "Romeo and Juliet" "Butterfield 8" "King Richard and the "The Spinster" Crusaders" "Walk on the Wild Side" "| Am a Camera" "Summer and Smoke" "Storm Over The Nile" "The Wonderful World of "Three Men in a Boat’ _— the Brothers Grimm" "After the Ball" "A Girl Named Tamiko" "The Truth About "The Manchurian Women" Candidate" "The Silent Enemy" "The Running Man" "Room at the Top" "The Ceremony" "Expresso Bongo" "Of Human Bondage" "The Alamo" "The Outrage” "The Long, the Short "Darling" and the Tall" "Life at the Top" BLONDE Jean Simmon: and Honor B of "'Goldfing in "Life at tl Brunette’ pre local men voti may be work In one, the ne test, with e their young |. ferring them in the paper. a deejay to 1 of their blone tre where the board, a weel beauty experi and select th brunette, with and their cha . Simmons and Miss Blackman from your set to display, enlarged, at the top of the lobby board with copy: "Which Would You Choose, A Blonde or Brunette, to Enjoy ‘Life at the Top'?" Or, tie-in with a college newspaper or fraternity (or sorority!) to work out a ''Blonde or Brunette?" contest all their own, with ticket prizes for winners. MONEY HELPS! A cooperative deeejay might highlight the fact that to enjoy life at the top, money is a vital necessity, in sponsoring a contest in which listeners are to identify by name presidents and patriots whose portraits appear on the different denominations of U.S. currency. Those first calling in the correct identification, to receive guest ticket prizes to "Life at the Top." Here are the portraits on the different bills: $ | Washington $ 100 Franklin $ 2 Jefferson $ 500 McKinley $5 Lincoln $ 1,000 Cleveland $10 Hamilton $ 5,000 Madison $20 Jackson $ 10,000 Chase $50 Grant $100,000 Wilson EXPENSIVE TASTE If you had money in unlimited quantity, like those who enjoy "Life at the Top,'' what would be the one article you would want to purchase for yourself, regardless of cost? A yacht, castle, diamonds, automobile, airplane, gold mine? Try to set a radio/TV forum on the question with participants telling why they want particular items. Petrocelli Clothing Tie-In Petrocelli, one of the world's foremost manufacturers of men's clothing, will tie-in with playdates of ''Life at the Top" in all areas where their merchandise is sold. If a store in your situation advertises Petrocelli, contact them at your earliest opportunity and work with them on this valuable promotion in every way possible, including window and in-store displays, newspaper and other co-op advertising, contests, etc. Petrocelli merchants throughout the country have been alerted to the tie-in and should offer full cooperation. Page 7