Lilith (Columbia Pictures) (1964)

Stunts to Sell the Title! “Lilith” is an unusual girl’s name, just as the film itself is a most unusual film about a most unusual girl. Spreading the name around town can help call attention to the picture. For example: @ Six attractive girls, each wearing a different letter of the title, walk together along busy streets and wherever crowds gather; girls should be dressed alike, of course, and should also make personal appearance on local TV. Signs on their backs might carry playdate credits. @ Plant “Reserved for Lilith’ A-cards on restaurant tables and, at same time, try to arrange chef-created “Lilith Salad” or similar dish to be promoted on menus and in newspaper advertising. @ Plant newspaper, radio or TV contest offering guest tickets for the tongest list of film titles which, like “Lilith,” consist solely of women’s names, and of the female stars of the films listed. @ Page “Lilith” in hotel lobbies, restaurants, terminals, shopping centers, etc. @ Write “I Love Lilith’ in chalk or crayon on walls, old billboards and other surfaces already in use as youngsters’ “romance” bulletin boards. @ Anyone in town named Lilith? Girl who can prove this is her name, via birth certificate or other official document, might be helpful in radio and TV interviews, etc. Advertise for her or, better, ask a columnist or other media personality to find such a girl for you. @ Locally-print signs reading “Lilith Shops Here” for planting in all stores. ena = trang ht ra et ENC Ce ee Nene if CCN Ratti AO et Ne Rt RIOR ee at PEI Bit i ONE RINGO ITE STOR IG TTI REE TEE 4p 82421 « FES A -ABANTAM SEVENTY FIVE a novel of Sexual obsession _ by J. R. Salamanca — Sth Big Printing! = Now—Robert Rossen’s spell-weaving film! The Book “Lilith,” by J. S. Salamanca, was a Book of the Month Club selection. In its various editions, hard cover and Bantam Books paperback, more than 2,000,000 copies have been sold. Bantam’s movie edition, shown above, is available in book and other outlets across the country. A specia! window streamer has been prepared around book and picture, and limited quantities are available as long as the supply lasts. For streamers, write direct to: Merchandising Department, Columbia Pictures Corp., 711 5th Ave., New York, N. Y. 10022. Also, work the following: @ Make up a bookmark, using a onecolumn pressbook ad. @ Provide stills and posters for window and in-store displays. @ Obtain copies of paperback book for delivery to editors and d. js. @ Street bally, with front and back covers of the book enlarged. @ Provide the distributor with wraparounds plugging your engagement of the picture, to be attached to all copies in town. @ Rubberstamp your message on separated pages of the book for a unique street handout. Camera Contest Still No. 64, showing Jean Seberg wading in a mist-shrouded stream as Warren Beatty watches, is a charming example of photography at its best, and it might be used to key a camera contest for amateur photographers. Work contest with local newspaper or camera supply shop, with guest tickets and promoted merchandise going for best boy-girl photographs submitted. Still itself is available in mat form; see the publicity section. € Lift Flap tor Publicity. Cast. Credits and Synopsis RES To oe Roses | > Rove! Hunter. =, yaw Sere i ie anve net er : i Pe Fon ee tures Relea ea Ting peter eter Les je : O a at -starTt” } oductvon for 4 Bega » | Lilith’ Language As “Lilith,” Jean Seberg invents a world of her own, and even a language of her own. Scenes from the film — Still Nos. 105 and 110 — show a phrase from that language painted on the wall over her bed: “Hiara Pirlu Resh Kavawn.” An interesting contest might be worked with newspaper, radio or TV_ sponsorship, with contestants asked to devise a meaningful sentence out of the letters in the “Lilith” phrase. Allow them to use the title “Lilith,” in whatever sentence is devised, with guest tickets and promoted merchandise going for the most interesting. Sample: “Via ‘Lilith’ Sparkle, Win A Hurrah.” 6B sis 7 The ‘Lilith’ Web! One of the most attractive advertising art approaches in recent years is being used for “Lilith advertising, and it may be used by the alert showman. @ With a ball of black string, build your own “webs” in front of mirrors, photo display frames, etc., in your theatre. Stills from the picture, plus credits, go behind the “webs,” or are incorporated into it. @ Go after department store cooperation for “Lilith” windows, with stores building “webs” in much the same fashion. Merchandise to be displayed should be, of course, such appealing items as perfumes, nightwear, fashion accessories, etc. @ Hang back-to-back stills in your inner lobby and from your marquee. String dipped in ordinary wallpaper or library paste, can be “dripped” over face of the stills, mirrors and displays. When dry, this forms a firm, attractive and unusual “web.” Soundtrack Album The musical score for “Lilith,” composed and conducted by Kenyon Hopkins, is being made available in a Colpix Records soundtrack album. The ‘Lilith Theme’ also is a Billy Costa single. Colpix promotion plans include window streamers and mounted album covers, disc jockey plays, trade advertising, etc. Get in touch NOW with the Colpix distributor in your territory, on the following: ® See that local disc jockeys receive all the material they need, both records and film information! @ Make sure music stores have sufficient display material, including art and posters from the picture! @ Go after cooperative newspaper advertising, contest sponsorships, promoted contest prizes, etc. @ Many public libraries lend out record albums as well as books. Present ‘em with a “Lilith” album, with a photographer on hand. Joustin Ing Scenes in “Lilith” show Warren Beatty winning a “jousting” tournament — a sport increasingly popular in several of the southern states, and in Washington, D.C. If your theatre is in a territory where such tournaments are held, then a wide variety of exploitation around the sport is possible; if the sport is relatively unknown in your territory, then it can be introduced. . . . The jousting shown in “Lilith,” in which contestants attempt to spear a number of rings on their lances while riding full tilt, follows the rules used in Maryland, where it is the official state sport; different rules and procedures are employed in other states, but the sport is essentially the same. e@ “Jousting” can be adapted locally, with the Police Athletic League, “Ys, etc., as sponsoring organizations. Contestant need not ride at the rings; he might try to spear them while running. @ Sports page editors, columnists and TY commentators should be involved, as sponsors and as judges. @ Useful in publicity are “jousting” Still Nos. 67, 69 and 85. Tie-Up Stills No real or implied endorsements are permissible, but the following “Lilith” stills may be used effectively in appropriate merchandising displays and store windows: Still Nos. JSL-4, JSL-14: Beauty and Women’s Wear (Jean Seberg). Stills Nos. WB-7, WB-10: Men’s shops (Warren Beatty). Still Nos. 36, 37: Art supplies. Still No. 54: Portable radios. Still Nos. 122, 127: Cycling. Page 13