Loaded Pistols (Columbia Pictures) (1948)

Important Gene Autry Tie-Ups ——1) GO TO TOWN WITH THIS GENE AUTRY MUSIC! Some of Gene Autry's most popular songs are among those heard in "Loaded Pistols.’ Valu able music exploitation is possible and should be capitalized upon! Following are the songs heard in the film, their publishers and record numbers: “LOADED PISTOLS": Published by Herbert Music, 6272 Sunset Blvd., Hollywood 28, California. Columbia Record No. 38076—recorded by Gene Autry. "WHEN THE BLOOM IS ON THE SAGE": Published by Cole Publishing Co., 823 S. Wabash Avenue, Chicago, Ill. "A BOY FROM TEXAS": Published by Shapiro-Bernstein and Co., 1270 Ave. of Americas, N. Y. Columbia Record No. 20448—recorded by Gene Autry. “PRETTY MARY": Published by Western Music Co., 6520 Selma Ave., Hollywood 28, California. | Columbia Record No. 37963—recorded by Gene Autry. "JIM CRACK CORN": Public Domain—recorded by Burl Ives. ON THE AIR Songs from the film might be spotted by record program directors on their regular disc shows, with credit to the picture, or they might be used to make up a special 15-minute "Loaded Pistols’ program when accompanied by a commentary adapted from the publicity section of this pressbook. In addition, disc jockeys might stage a contest, with guest tickets for prizes, by playing Autry tunes from previous pictures, with listeners asked to name the picture and to write a 30-word article beginning "I Like to Hear Gene Autry Sing Be at cause... 2) GENE AUTRY JEANS — A wide range of window display material, dealer ad mats in various siz es and other proALL Real COWBOYS WEAR motional material GENUINE is available to de| Org Blue Jeans Every boy, from § 00 16, wanes real cowboy blue, jeans, and these are styled by America’s No. 8 Cow» boy—Gene Aucry. The leather label actched oo che partment stores and other stores selling Gene Autry Jeans which can be tied in with your picture and playdate. For full details, and the names of local STORE NAME dealers, write direct to: Mrs. Annabel Hoyt J. M. Wood Manufacturing Co. 502 Wholesale Merchants Building Dallas, Texas Shown above, in reduced size, is the 4" x II" dealer ad mat. Other dealer ad mats range from 4" x 6" to fullpage size, and there is a 2!/' x 4° full color cutout also available for window displays. Use stills, and be sure of your full picture, theatre and playdate credits. Page 10 IN MUSIC STORES Columbia Records, for whom Gene Autry has recorded many of the most popular tunes of the West, has notified all its dealers and distributors that his recorded songs: "Loaded Pistols," "A Boy From Texas" and "Pretty Mary'"'—are all to be heard in the film, 'Loaded Pistols." Dealers are asked to cooperate with local showmen in mutually-advantageous promotions, including dealer ads and window displays. A considerable amount of Gene Autry display material is available, including the full-color 17" x 22" easel-backed card shown above, right. ~~ 3) GAUNTLET GLOVES —— Boys' genuine buckskin gauntlet gloves are merchandised over the country with dealer aids like the 4" x 6" dealer ad Ba ana A mat (ri ht) a oe PE ee peel STORE NAME | 91/7," x 12" eas el-backed counter card and a window display piece. For information, write: Nolan Glove Company 425 Fourth Ave., New York City 4) STORE WINDOWS Gene Autry stills, plus credit cards, should be welcomed by chain stores, variety stores, toy and other stores handling Gene Autry and other Western toys. Prod. Still No. 38 should be especially ef fective in music promotions. Gene Autry records exclusively on Columbia Records Bi WITH JUKE BOXES Get local juke box operators to plant Autry recordings from the picture in all their machines, and to post picture and playdate stickers linking the Autry records with your engagement of "Loaded Pistols." —5) BELTS, SUSPENDERS — Attractively HI BOYS! HERES Your WESTERN BRACES WITH MY HORSE “CHAMPION” ON THE cues! mounted on display cards (sample shown in reduced size), Gene Autry Belts and Suspenders make excellent window and counter display items. They are sold through chain stores, boys’ out unt fitters and depart“i oe ELASTIC ment stores; local dealers should be oe urged to supplesor ment their displays with stills from the 3 picture and a credit card. For further details, and the names of dealers in your community, write direct to: Paul Lappe M. Slifka and Sons, Inc. 275 Seventh Avenue New York, N. Y.