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To Help Sell “Loaded Pistols!”
—~6) GENE AUTRY WATCH
The Gene Autry Watch, sold in jewelry and department stores throughout the country, opens the way to exciting new window and counter displays, as well as co-op newspaper advertising. The watch itself has a dependable Swiss movement, unbreakable crystal, Western embossed genuine leather strap, and a two-piece chromium case. Luminous hands glow in the dark and figures of both Autry and his wonder horse, Champion are on the dial. The famous Autry autograph is engraved on the back of the case. Free advertising mats are also available. For the name of your nearest jobber, write direct to:
Mr. Lou Henry, Wilane Watch Company 93 Nassau Street, New York 7, N. Y.
r—8) RENLY SWEATERS, ; 9) CAP PISTOLS~———,_ 10) COWBOY SUITS
Renly Club, Inc., sweater manufacturers, have designed three types of Gene Autry sweaters
for younger The Gene Autry Cap Pistol, especially sold throughout boys, for sale in valuable as a premium or contest prize, the country. leading department stores throughout the can be obtained in quantity through loShown here is country. Window and department tie-ups cal wholesalers or can be purchased in one of the many should be sought, using stills from the picchain stores everywhere. For information types of cowture and full credits. For the name of your and the names of your local dealers, write boy suits; guns local dealer, contact: direct to: and holsters are of various styles and
Ree eee EI Buirstcin ie WER Bisler prices. For information and dealer names,
115 Christopher Street Kenton Hardware Co. Kenton, Ohio Mr. M. C. Sussman, Sales Manager
New York 14, N. Y.
——~T1) OTHER AUTRY TIE-UPS FOR LOCAL PROMOTIONS
-—T) AUTRY PUBLICATIONS
Gene Autry's anthology, ''Gunsmoke Yarns," is sold on newsstands and in book shops and variety
stores everywhere. It is a 25c book, published by Dell Publishing Co.., 149 Madison Ave., New York, N.Y. In addition, Dell publishes and distributes Gene Autry Comics, a monthly magazine which is also sold on newsstands, and in candy and variety stores. Contact local distributor for mutually-advantageous promotions, including tack cards,
posters on the sides of trucks, etc.
In addition, "Better Little Books'' featuring Gene Autry adventures are sold in the nation-wide chain and five-and-ten stores which also handle two Gene Autry novels, ''Gene Autry and the Redwood Pirates" and ''Gene Autry and the Thief River Outlaws."' These books are published by the Whitman Publishing Company, Racine, Wisc.
Cowboy suits, leather goods, and toy pistols manufactured by M. A. Hen
ry Co., Inc., are
write direct to:
1107 Broadway, New York, N. Y.
In addition to the manufacturers and items described on these pages, Gene Autry has given permission for the use of his
name to other merchants and agencies. For full details and local outlets, write direct to the following:
SWEAT SHIRTS NEWS LETTER Mr. J. T. Flagg McClure Newspaper Syndicate Gardiner-Warring Co. 75 West Street Florence Ala. New York 6, N. Y. PRODUCTIONS RIDING WEAR Carmel Film Productions, Inc. Pick Overall Mfg. Co. 600 Sunset Boulevard 337 Cumberland Avenue Hollywood 28, California Winnipeg, Canada
RODEO SUITS HATS California Ranch Wear, Inc. Pan American Hat Co. 860 South Los Angeles St. 21 Waverly Place Los Angeles 14, California New York 21, N. Y.
COWBOY BOOTS
Graham-Brown Shoe Co. Dallas 2, Texas
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