Lord Jim (Columbia Pictures) (1965)

‘LORD JIM’ ATTRACTS STYLISTS, AND BOAC! Six full pages advertising a variety of products tieing in with “Lord Jim'' appeared in the April | issue of Vogue Magazine. A montage of scenes from the picture are featured in the four color and two black-andwhite pages prepared by the participating companies. The eye-catching promotion is keyed to the copy: ''The Look That Strikes Gold—Fashion Adventure From the World of 'Lord Jim'," and combines clothes by Dynasty; lipstick, eye make-up and face powder by Dorothy Gray and flight plan by BOAC, the British Overseas Airway Corporation. Jewels by Marvella provide accessory highlights. Special merchandising kits have been prepared by the manufacturers involved in this promotion, for distribution to their major outlets, and BOAC is undertaking a major “or A cae ama publicity and selling campaign around "Lord ee omens Wononer Jim."" Following are BOAC district sales managers and resident representatives; keep in touch with the BOAC menin your territory! ; Boas : for Cost saan sith Wosstatn ayes Echoing THE WORLD oF ee — Dyeosty, ie fac), ore 3 naw breed ot oh prints collar bar's item, ATLANTA, GA. 1630 Fulton Nat. Bank Bldg. Contact: C. M. Culpepper BALTIMORE, MD. One North Charles Street Contact: Paul Finnegar BOSTON, MASS. 76 Arlington Street Contact: Arthur Boyce BUFFALO, N. Y. 10 Lafayette Square Contact: Tony Cook CHICAGO, ILL. The Mallers Bldg. 67 E. Madison Street Contact: Robert M. Shipp CLEV..ELAND, O. 240 Hanna Bldg. Euclid Ave. & E. 14th St. Contact: George Karl DALLAS, TEX. 1740 Mercantile Dallas Bldg. Contact: Roy Hopkins DENVER, COLO. Room 608, Colorado Bldg. 1615 California Street Contact: Richard Rawlings DETROIT, MICH. 1239 Washington Blvd. Contact: Melvin Kirley HARTFORD, CONN. 410 Asylym Street Contact: Leo Fitzpatrick HONOLULU, HAWAII! 99 South King Street Contact: Eric J. Wheatley LOS ANGELES, CALIF. Room 620 9460 Wilshire Blvd. Beverly Hills, California Contact: Joseph Moran 437 W. 7th St., Los Angeles Contact: Mr. J. Larkin MIAMI, FLA. 141 N. E. Third Avenue Contact: John Hillgoth MINNEAPOLIS, MINN. 120 South 6th Street Contact: George Rinier NEW YORK, N. Y. Manhattan: 530 Fifth Ave. Contact: Michael Springate Wall Street: Cunard Bldg. 25 Broadway Contact: Jack Moore Long Island: 3 W. 45 St. Contact: Geoffrey Bywater NEWARK, N. J. 762 Broad Street Contact: William J. Doheny PHILADELPHIA, PA. 1710-12 J. F. Kennedy Blvd. Contact: lan Wood PITTSBURGH, PA. 2213 First Nat. Bank Bldg. Contact: Glenn Morse ST. LOUIS, MO. 414 Chemical Bldg. 721 Olive Street Contact: Noel Roberts SAN DIEGO, CALIF. U.S. Grant Hotel Arcade 1028 4th Street Contact: Donald Greening SAN FRANCISCO, CALIF. 237-9 Post Street Contact: Jack Elford SEATTLE, WASH. Washington Bldg. Room 2105 1325 Fourth Avenue Contact: R. A. C. Hanson WASHINGTON, D. C. | Farragut Square South Contact: Anthony Linney BOAC Resident Representatives James Loftus 3417 Bellevue Road Raleigh, North Carolina Arthur J. Orme First Avenue Ravena, New York Martin Cramer 620 Governor Nichols Blvd. New Orleans, Louisiana MARVELLA, Inc. 385 5th Avenue New York, N. Y. Mr. R. Weinreich Peter Holmes BOAC 7415 Half Circle Court Cincinnati, Ohio John Martin BOAC 1726 Albans Houston, Texas 77005 THE LOOK THAT STRIKES GOLD — FASHION ADVENTURE FROM THE WORLD OF LORD JIM clothes/ Dynasty flight-plan/BOAC : make-up/Dorothy Gray DOROTHY GRAY 445 Park Avenue New York, N. Y. Miss Gertrude Scholz For Additional Information and Names of Local Representatives: DYNASTY of HONG KONG 530 Seventh Avenue New York, N. Y. Mr. Richard Cole B.O. A.C. 530 Fifth Avenue New York, N. Y. Mrs. Ouida Wagner Huxley Page 2