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‘LORD JIM’ ATTRACTS STORES AND WOMEN!
One of a number of "Lord Jim" style shows held by Julius Garfinckel & Co., Shown, one of many in-store displays for "Lord Jim'' arranged with the May high-style department store of Washington, D. C., in that city and surrounding Co., Los Angeles department store. This display, in May's West Los Angeles suburbs. Store's fashion coordinator described the garments worn by the store, uses title treatment and color photographs from the picture to backmodels, and also plugged picture and playdate. ground a mannequin and playdate announcement.
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‘The Look That Strikes Gold’ TV Featurette
The "Lord Jim" fashion promotion described on previous page has led to an interesting 5-minute television featurette—'"'The Look That Strikes Gold" — for the use of shows aimed at women audiences, especially. Featurette is 16mm, of course, and silent; it comes with a mimeographed script for the use of television personality airing the film, thus lending her program additional importance. Order ''The Look That Strikes Gold" television featurette from your Columbia exchange. i
Arnold Constable window on 5th Avenue, New York, plugging ‘Rogue's Gold’ cosmetics by Dorothy Gray, tied-in with the "Lord Jim'' engagement. The department store also used "Lord Jim" posters in its interior display around the Dorothy Gray cosmetics and the Richard Brooks film.
Above, the "Today With Inger’ afternoon show over WRC-TV, in Washington, D. C., tells about "Lord Jim'' and the fashions it inspired.
Shown above is a particularly attractive window, one of many arranged by the May Co., of Los Angeles, in its downtown and suburban stores.
Other ‘Lord Jim’ Windows
Two more of the many ‘Lord Jim’ windows on Fifth Avenue, in New York, are shown here. Note use of film itself, as a decorator item.
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