Lord Jim (Columbia Pictures) (1965)

OPENING NIGHT OF ‘LORD JIM’ As soon as your playdate is set start looking for a local group to sponsor the opening night show. They should have the following qualifications: ¢ Top society and political people of the community who are members of the group and who can provide good publicity material. e They must be able to sell out the house for the show. e Be agreeable to making the opening a ‘black tie’ affair. ¢ Have their own facilities for publicizing and creating interest in the event. It is important the opening night be one of the social and cultural events of your community, a special occasion for a special motion picture! The world premiere of "Lord Jim" in London, a Royal Command performance for the benefit of Britain's Cinematograph Trade Benevolent Fund, was internationally publicized. Organizations sponsoring benefit performances of "Lord Jim" in early engagements here also have enjoyed considerable publicity in newspapers, radio and TV. These groups are: Damon Runyon Fund Benefit (New York City) Women's Guild of the Cedars-Sinai Medical Center (Los Angeles) Service Club of Chicago Benefit (Chicago) Hadassah of Toronto Benefit (Toronto, Can.) Vancouver Festival (Vancouver, Can.) Prepare your invitation lists well in advance with a return card or envelope enclosed with the RSVP invitation. The sponsors of your premiere will check your lists and provide their own. OUTSIDE BOXOFFICES Tickets to "Lord Jim" sold at boxoffice prices at various locations “away from the boxoffice," creates good public relations by performing a service for potential customers, helps sales figures, and provides additional outlets for publicity and advertising. The world's largest store, Macy's, and its four New York branches became outlets for the sale of tickets to the picture a month in advance of its premiere. A full-page advertisement in the New York Times announced the opening of "Lord Jim" and the availability of seats at Macy's stores and the message also was carried in mailers to patrons, as well as by in-store displays. Try to have your outside "boxoffices''—in stores, banks, etc. — advertise the ticket service in their ads, and to display scenes from the film. Some of the agencies in hotels, drug stores, book stores and travel agencies might extend their charge facilities to "Lord Jim" ticket purchasers. Set up as many as you can for the widest coverage. Naencnrneeereereeeeeeeeeeeree reer Se E Two ‘Lord Jim’ Featurettes! “FROM THE FAR CORNERS OF THE FAR EAST," special featurette highlighting the story of "Lord Jim,” a film by Richard Brooks, and production problems confronting the cast and crew, is available for theatre and television usage. Order featurette — 35mm color for theatre, 16mm black-white for television—from your Columbia exchange. A I6mm color print of this featurette also is available; order it direct from Merchandising Dept., Columbia Pictures Corp., 711 5th Ave., New York, N. Y. 10022. Color print will be shipped direct to school or television program; when you write, be sure to supply name and address of cooperating educator or television personality. “THE LOOK THAT STRIKES GOLD," 5-minute fashion featurette, is described on Page 3. i Open-End Interviews for Radio Use! Richard Brooks! James Mason! Curt Jurgens! Daliah Lavi! All on a single disc! With mimeographed scripts for local announcers, plus room for theatre and playdate credits. Order Interview Disc Direct From Your Columbia Exchange LLL A a SSS SSSR Page 6 Souvenir Book One of the most elaborate and colorful ever prepared for a motion picture, the "Lord Jim" souvenir book contains full-color scenes from the film as well as stills of, and stories on, the stars, author, producer, director, etc. Exhibitors who want quantities of the souvenir book for sale in their lobbies and for special presentation to critics, VIP's, etc., can write for prices and other information direct to: Mar-King Publishing & Novelty Corp. 1600 Broadway, New York, N. Y. 10019 LLL SR PLETE RT BE ST ee TE RO ETS) CHINESE GONG Obtain the largest Chinese brass gong possible, from a specialty shop dealing in Oriental goods, a department store or a local resident. Paint the picture title on its surface and use in your campaign: ¢ Have a costumed girl carry it around town, striking it at important street intersections. She should also visit radio, TV, news offices, the Mayor, etc., striking the gong at every opportunity. e Provide a deejay with a gong to be struck occasionally during his show. Listeners calling in and identifying the picture title first after the gong has sounded win guest tickets. A variation would be to have a radio tuned to the deejay's program and, whenever he strikes the gong, the patron at the boxoffice is guest-admitted. e At the theatre, all phone calls should be answered first with the striking of the gong, followed by your announcement of the film. CAMERA STORES Some of the most magnificent photography in color is reproduced on the special scene stills for the picture. Get them up in every camera and photographic supply shop. ‘LORD JIM’ DINNER Encourage local restaurants specializing in Oriental cookery to advertise ''Lord Jim Din ners," featuring the types of food one might eat in the world of "Lord Jim."