Lord Jim (Columbia Pictures) (1965)

PUBLICITY ‘BREAKS’ A measure of the importance of "Lord Jim" as film, and Peter OToole as its star, may be found in the four-part biographical feature serviced to its subscribing newspapers by United Features Syndicate, with illustrations and numerous credits for the Richard Brooks production. See to it that this four-day biography is used in your town or, if it already has been used, arrange for the articles to be blown up for an out-front display. ‘Lord Jim" showmen also can take advantage of the magazine covers and articles, newspaper supplement cover and articles, and other nationwide publicity accruing to "Lord Jim" and its stars. Recent breaks include the following, but keep alert to the others coming up! Family Circle (March)—Daliah Lavi interview Glamour (April)—Richard Brooks, article and still Harpers—(February)—Daaliah Lavi, article and still Life (Jan. 8)—Eli Wallach, article (Jan.22)—Peter O'Toole, cover, article and stills Mademoiselle (Dec.) — Peter O'Toole, article McCalls (March) — article on picture Saturday Evening Post (Nov. 21)— Daliah Lavi, cover, article and stills Saturday Review (Mar. 6) —Peter O'Toole, cover; Daliah Lavi, article Seventeen (February — Eli Wallach, article Show (March}—Peter O'Toole, article and still Vogue (April |)—fashion advertising described elsewhere in this pressbook COMIC BOOK Driven by his eonscience... he fought to find his honor! The Western Publishing Company will distribute nationally their Gold Key Comic Book based on "Lord Jim,'' with a color cover carrying scenes from the film and the story tied-in closely with the picture's action. The book will retail at 12c per copy and be on sale throughout the country. Contact your newsstands and all local outlets for comic books and set up mutually-beneficial promotions such as imprinting theatre and playdate credits on the covers, slip-sheeting copies with heralds, obtaining copies as prizes in contests, displaying books in lobby and using them as giveaways. RICKSHA BALLY Peter O'Toole as "Lord Jim" is pictured pulling a ricksha in one scene. These two-wheeled vehicles, used for transportation in many countries of the Far East, are available in cities throughout the country. If there's one to be had in your area, use it as a bally, with a man to pull it and a girl riding in it, both appropriately dressed. Signs on side and back of the ricksha publicize film. Selling Aids TV TRAILERS A wide variety, all perfect for your TV campaign, with space for local announcer to add theatre and playdate information. Each has a final frame for super-imposed visual credits, if desired. Order from your Columbia ex change. OPEN END INTERVIEWS See Page 6 TWO 'LORD JIM' FEATURETTES "From the Far Corners of the Far East" Theatre and Television See Page 6 "The Look That Strikes Gold" Television Featurette See Page 3 PHOTO STORY Story of film in stills and captions. Sent with your credits direct to cooperating newspaper or TV program. Order from: Columbia Pictures Publicity Dept., 711 Fifth Avenue, New York, New York 10022. TRANSCRIPTIONS A variety of spot announcements, all open end for local commentator to add theatre credits. Order from your Columbia ex change. TELOPS Information about telops, style and prices, may be obtained by writing direct to OO Title Card Co., 247 W. 46th Street, New York, N. Y. 10036. DISPLAYS 9' x 12' Flag: single face: $75; double face, $120. Badge: 40c; $1.65 per running foot; minimum length, 10 feet. |2-pennant string, assorted fluorescent colors, 30' long, $3.50 per string. Bumper strip: $1.00 each, minimum order 15. Order from National Flag Co., 43 W. 21st St., New York, N. Y. 10010. STUDY GUIDES BRING LORD JIM’ INTO SCHOOLS! $9.50 per thousand, F.O.B. New York $6.50 per thousand on newsprint Shipped flat—without imprint for local imprinting Check or money order must accompany order Shipping—by Parcel Post Special. We will bill you for charges on Study Guides mailed to you. Large shipments by truck—shipping charges collect. URWITZ, PH. D. High School (N.Y.) holastic (1946. -62) Imprint before shipping includes your theatre name, address, playdate (and second feature if any) Imprint copy should accompany order. First 1,000 imprints — $5.00 Additional Thousands, per thousand—$3.50 Additional copy in imprint space at small additional charge for type-setting. Cost depends on amount of copy. FOLDING, if desired, for $2.00 per thousand Rush Your Order Direct to: HARRY K. McWILLIAMS, 405 Broome St., N. Y., N. Y. 10013 For Faster Service Telephone Area Code 212 CA 6-3335 cencnnnnnmccnc ccna Page 8