Major Dundee (Columbia Pictures) (1965)

PACKAGE THE ‘MAJOR DUNDEE’ BOOK AND MUSIC! Retail distributors of both the ''Major Dundee" album and the "Major Dundee" paperback should be especially interested in putting together, and promoting, a special "Major Dundee" package consisting of both the Columbia Records album of the Daniele Amfitheatrof soundtrack and the Gold Medal novelization of the Harry Julian Fink story. THE MAN I: Maj Stee] Strong, an inhuman ma SECOND IN 1S Word not accomplished, THE BOOK Harry Julian Fink, writer of the original story on which ''Major Dundee" is based, has prepared a novelization of the film for Gold Medal Books release. The paperback, with front and back covers crediting the picture, will be promoted via a special 2-color rack card with space for theatre imprint, distributed by the publishers wherever their books are sold. The rack card also is available in limited quantities by writing direct to Merchandising Department, Columbia Pictures Corp., 71! 5th Ave., New York, N. Y. 10022. e Make up a bookmark, using a one-column pressbook ad and "Read the Book, See the Movie" copy. On reverse side imprint theatre and playdate copy. ¢ Provide stills and posters for window and in-store displays and use in conjunction with full credits. e Give away copies of the paperback edition to first people in line opening day and every day! e Obtain copies of paperback book for delivery to editors, disc jockeys and as prizes. e Street bally, with front and back covers of the book enlarged, carried through town. e Post pages from the book with ribbons leading to appropriate stills from the production. OPEN-END INTERVIEWS! CHARLTON HESTON! RICHARD HARRIS! JIM HUTTON! SENTA BERGER! ‘ All, on a single disc for radio commentators. Mimeographed scripts! Order Open-End Interview Disc from your Columbia exchange. s lexico — n for Civilian outlaws ava an Charles Dunde, jor deadly.cal SSacre, nil COMMAND: to turn on Rebel Ben Tyre, yreen, Yeu Dundee — until ane S given h f fe assorted R eed sco) by ARRY JULIAN FINK’s POWERFU L Story COMES ALIVE ON THE SCREEN CHARLTON HESTy AUJERRY BRESLER py RODUCTION« A COLUMBIA PcTuRES peta ane “ vn ee & RCHARD Hapa Package might be tied with gold tape and, if desired, might also contain a reproduction of Still No. Art | (artist's version of the film, used in much of the advertising). Sample packages should be advertised in the newspapers, displayed in store windows and offered as theatre giveaways or contest prizes, on radio and television. {ERE Gt set SCSI NRBO| Iry outpost Captured ©, whip-t “a ‘ou, t Pointer out to yal Mission js uts and bo PANAVISION “ayy COLOR Cofumbia Picts & TERRY GRESLER Proshuciion Sarin : ‘Screenplay by HABRY JULIAN FINK, OSCAR SAUL and SAM PECKINPAH. Story by HARRY JULIAN FINK Directed by SAM PECKINPAH Filmed in PANAVISION*; COLOR aj BE: Composed and Conducted by Daniele Amfitheatrof Featuring Mitch Miller and the Gang singing the Major Dundee Theme presents James Michael Senta e Chariton Richard Jim Hutton Coburn Anderson, Jr. Berger Heston Harris 8mm SOUVENIR FILM f “Dundee’s Dandies,” story of the stunt men in the film, in a special 8mm souvenir film for home projection! This 92-minute reel is available at camera and department stores and it is being advertised extensively with co-op ad mats, point-of-sale streamers and easel-backed display cards. Prints are also available to theatres showing “Major Dundee,” for sale in lobbies. Souvenir film, in black-and-white, is $5.95, silent, and $11.95, with sound. Color, silent, is $12.95. For price information, and display material in limited quantities, write direct to: 8mm Division Columbia Pictures Corporation 711 5th Ave., New York, N. Y. 10022 ‘DUNDEE’ FIESTA Most of the action of ''Major Dundee" is set in Mexico, and most of the picture was filmed on location in that country—in some of the most rugged, beautiful and colorful surroundings ever brought to the screen. A "Mexican Fiesta" could provide your community and your theatre with a considerable opening excitement. Among the angles to be considered are: e "Major Dundee" costume dance and fiesta, set up by a local organization for its fund drive and including Mexican foods, music, etc. e Mexican travel and vacation photo contest, worked with editor of newspaper travel section, photographic supply shop, etc. e Mexican Tourist Bureau and travel agency tie-ups, along with travel fashions, luggage, etc. e Mexican gift and souvenir shops, not only for point-of-sale promotion but also for contest prizes, giveaways and special "gimmicks" to attract VIP attention. e Mexican serapes, sombreros, guitars, etc., in window displays. THE MUSIC Daniele Amfitheatrof's score for ‘Major Dundee" is being issued as an LP album by Columbia Records, which plans an intensive, nationwide campaign around it. Also to be pushed by the recording company is a 45 rpm single, ''The Major Dundee March," by Mitch Miller and His Sing-Alongs. Flip side carries ''To Be With You,'' love theme tune from the Jerry Bresler production, with lyrics by Al Stillman, also sung by Mitch Miller and His Sing-Alongs. Mitch Miller and his group are heard on the soundtrack of the Jerry Bresler production, and on the Columbia Records’ LP. Both the album and the single pave the way to music store window and counter display, newspaper co-op advertising and, of course, important disc jockey support for your engagement of "Major Dundee." A two-color window card on the soundtrack album is available in limited quantities by writing direct to: Merchandising Department, Columbia Pictures Corp., 711 5th Ave., New York, N. Y. 10022. ‘DUNDEE’ FEATURETTE! 5-minute featurette called “Riding For a Fall’”— showing in breathless action the men known as ‘Dundee’s Dandies’, a troupe of the finest, hardest-riding stunt men in the business! Featurette is available: e From your Columbia exchange, in 35mm, color, for theatre use and cross-plugs. e From your Columbia exchange, in 16mm, black-white for television. e In 16mm, color, from Merchandising Department, Columbia Pictures Corp., 711 5th Ave., New York, N. Y. 10022. This print will be shipped direct to cooperating television program; when you write for it, be sure to supply name and address of television personality who is planning to use it. Page 9