Mickey One (Columbia Pictures) (1965)

10 eee eee VUMUUMEEE MULE “SUPERB! Stunningly put together and uncommonly well played! Arthur Penn has put extraordinary scenes on film! Warren Beatty's performance is original and brilliant!” —NEWSWEEK "A FILM YOU SHOULD NOT MISS! Arthur Penn has IMPORTANT! made an American film that raised the N.Y. Film Festival to The complete Judith Crist review in the N. Y. Herald Tribune, as exciting as "Mickey One" itself, is available in a special 30"' x 40"' from Exploitation Departner, Columbia Pictures Corp., 71 | 5th Ave., N. Y., N. Y. 10022. Plant it in your advance lobby NOW! rare heights, a brilliant screen work, visually exciting and intellectually satisfying ... ‘Mickey One’ is told in stark, fast-moving nightmare terms that sparkle with cinematic excitement and is marked by fotal artistry .. ."A rich film, and its rewards are equally rich! MOVIE-MAKING AT CCC eee 222 eee Trampolines A battery of trampolines—some 30 of them —figure prominently in a Chicago lakefront scene in "Mickey One," with Warren Beatty and Alexandra Stewart also shown using one. Care should be taken in the use of a trampoline for promotion purposes — only a truly competent trampolinist should be used—but a promoted device might be employed effectively ...in front of your theatre or atop your marquee ... in a nearby vacant lot or parking space ... on television .. . in a gymnasium or playground . . . in a store selling trampolines ... ona flatbed truck bannered with your message. If local YMCA, school gymnasium or other organization has a trampoline for the use of its members ... or there are such devices in kiddie parks or elsewhere . . . it might be possible to set up carefully-supervised contests and exhibitions, with promoted merchandise and quest ticket prizes. Trampolines used in the film are manufactured by Nissen Corp., 930 27th Ave., S.W.., Cedar Rapids, lowa. Local Nissen dealers may be interested in joining your promotion! Donna Michelle Glamorous Donna Michelle, featured in "Mickey One," was selected Playmate of the Month by Playboy Magazine and later as Playmate of the Year in two issues of the popular magazine. Either or both of these breaks rates exposure at the theatre via a lobby 40 x 60. If there's no back issue magazine store in town, copies of the editions may be ordered from: Playboy Back Issues, 232 East Ohio St., Chicago, Ill. The two issues are Dec. 1963 and May, 1964. Tear out the eyecatching pages, post them with picture credits and spot in front of the theatre. Page 6 ITS BEST!" “Arthur Penn’s direction Explosive Art One of the scenes in "Mickey One" shows a spectacular, self-destroying mechanical structure, a work of art some 30 feet long and 10 feet high. This mobile, made of nothing but junk, swings into memorable action once it has been plugged-in, and its activity does not terminate until the fireworks and gun powder which are a part of it, in the film, are set off. Local art galleries or art instructors might be able to put you in touch with a sculptor or artist interested in metal work and mobiles, and capable of building such a construction for you on a vacant lot in or near town. Still Nos. 43, 70, 80 and 81 are only indications of what might be accomplished; be sure of news and TV coverage! Polish-Americans Warren Beatty's name in the picture is Mickey One, an Americanization of a hardto-pronounce Polish name. The fact he plays a Polish-American, and that there are other Polish characters in the film, offers a reason for directing publicity to the Polish community in your city. Call attention to it in any Polish newspaper or on any foreign-language broadcasts, and plug the picture with posters in night spots where people of Polish descent gather. Local Interviews Warren Beatty turns hobo in early scenes of "Mickey One," riding the rods or boxcars from one town to another in his flight from the mob. Work with a radio or television personality, or a local newspaper columnist, in a search for people who have similarly ridden the rods. They should have some interesting stories to tell. —N. Y. HERALD TRIBUNE . . MAGNIFICENT!” —HARPER’S BAZAAR AUTO OC eee eee ‘One’ Stunts The number "One" in the film title can be used for several simple exploitation stunts and contests to publicize picture and playdate. Work the following: e Try for a newspaper contest with the classified advertising manager, with readers sending in pages on which all the words "One" are circled in red. Those finding the most in the want ads daily win guest tickets. ° Disc jockey contest with guest tickets going to those persons who write ''one''—or "Mickey One"— the most times on a postcard. To make judging simpler, ask that the total count also be written in lowerleft hand corner on address side of card. e Guest-admit all persons showing up at | P.M. daily, who can prove their addresses include the single house number "One". Star Families The fact that Warren Beatty and his sister Shirley MacLaine are both stars in motion pictures might cue a radio promotion in which listeners are asked to send in postcards naming other brother-sister star duos. Here's a partial listing of the more prominent pairings. Peter and Jane Fonda Marlon and Jocelyn Brando John and Ethel Barrymore Provide a number of guest admissions to the picture as prizes for those sending in the greatest number of brother-sister combinations.