Pepe (Columbia Pictures) (1960)

STAR LOOK ALIKES Showmen desirous of working the standard ''Star Look Alike" contest are faced with an embarrassment of riches in ''Pepe.'' Not only are Cantinflas, Dan Dailey and Shirley Jones possible for this purpose, but so are the 35 quest stars. Contests can, of course, extend beyond the physical resemblance to a ‘Pepe’ star or guest star, but might include voices, gestures, singing, mannerisms, etc. A New York “look-alike” of Cantinflas is shown at left. Contests should be staged in conjunction with newspaper, TV or radio station, and finalists should appear at your theatre and on your stage, opening night. Promoted mer chandise for the winners, of course. ‘PEPE TRAIN Adapt to your "Pepe" engagement, the special Show Train idea so successfully used by the New York, New Haven and Hartford Railroad by transporting "Pepe''bound commuters to your city. If there are no commuter trains in your situation, then the stunt can be worked as well by a busline. In Los Angeles, the Metropolitan Transit Authority offered reserved seat tickets to 'Pepe'' at the MTA Ticket Office with free round trip transportation from any point in the Los Angeles inner zone to the Stanley Warner Beverly Hills Theatre. In addition, an MTA bus was specially painted to call attention to the free transportation offer. MTA distributed 100,000 pamphlets in all Los Angeles buses, selling "'Pepe,"' and the ticket office was bannered with “Pepe” MEXICO! The Tourist Department of the Mexican Government plans extensive mailings to travel editors, travel agencies and various other groups and organizations, alerting them to "Pepe." Enlist the cooperation of the Mexican Consul in your city in obtaining various Mexican objets d'art, costumes, etc., for lobby and store displays keyed to your engagement of "Pepe." Of course, the Mexican consul and his staff and leaders of any other local Mexican-American groups should be invited to the opening and to help obtain newspaper, radio or TY publicity. COCA COLA A Coca-Cola machine is prominently on view at the entrance to Columbia's Hollywood studio in a scene that features Cantinflas and Bing Crosby (still No. R 86). In Still No. R 156, a case of Coca-Cola is seen atop a refrigerator. The Coca-Cola Bottling Company in Los Angeles is capitalizing on these ‘Pepe scenes, using the songs from "Pepe" and publicity about the film on its sponsored radio programs. Go after the Coca-Cola bottling company in your situation for co-op newspaper advertising, radio and TY spots, and Coca-Cola parties at your theatre. GEM RAZOR A Gem Razor endorsement by Cesar Romero, with a credit for Pepe,'' recently appeared in 90 newspapers covering 70 major markets. Using the endorsement as a springboard, try for a mutually-beneficial tie-up with local retailers of Gem Razors. LUSTRE CREME Pepe’ is being plugged on the TV networks via a Shirley Jones commercial for Lustre-Cream Shampoo, being seen on the "My Sister Eileen" and "Ed Sullivan'' shows, and "'Rawhide,"' among others. Full credits from "Pepe" are used. Go after local Lustre-Cream Shampoo dealers for window displays, etc. SPECIAL PRESS KIT Four thousand editors of house organs have been serviced with a special flyer offering four exciting photo features, available either with mats or glossy photos. Check with your local editors to see if they have ordered and used this material. In the event that any have not, it is available upon request directly from: Exploitation Department, Columbia Pictures, 711 5th Ave., New York 22, N. Y. When ordering, specify whether mats or glossies are desired. MUSIC STORE WOOLWORTH’S AGERE ANY) TOR ACTON ‘PEPE’ RECORDS At this writing, there are eight recorded versions of the "Pepe" title song, and the Colpix-"'Pepe'' soundtrack album is among the Top Ten. Title song recordings include Ronnie Aldrich on a London release, Duane Eddy on Jamie Records, Jack Pleis on the Decca label, Les Baxter on Capitol, and a children's version on Golden Records. A window streamer on the Golden Record is available for use in appropiate outlets. In addition to the LP soundtrack album, Colpix is issuing title song recordings by Shirley Jones in English and Spanish and an instrumental by Stu Phillips. Also in preparation are records by Monte Kelly on Cameo Records, a children's record on the Cricket label, an LP album on the Design label and an album by United Artists Records. The soundtrack album is decked out in a multi-colored jacket with the front cover featuring the Continflas figure and heads of the recording’s seven stars. The inside spread of the deluxe album features photos of the guest stars and co-stars, and the back cover features producer-director George Sidney's tribute to Cantinflas. Promotional and point-of-sale material, available from Colpix distributors, include a double-display card, a colorful window streamer and a package stuffer and counter herald. Two of many window displays, set up for the New York City playdate, are shown at left. Duplicate them in every possible outlet in your town. A NEW EXCITEMENT IN SCREEN ENTERTAINMENT | Nom CANTINFLAS ey "Pepe" soundtrack album display material is available through the Colpix distributor in your territory. For his name and address, write direct to Exploitation Department, Columbia Pictures, 711 5th Ave., New York 22, N. Y. Work with the Colpix distributor and local dealers on mutually-advantageous promotions. GOLDEN RECORDS ‘PEPE’ STREAMER RAC PEPE Ses at BW HD ‘PEPE MUSIC Three of the songs in "Pepe," including the title song, with music by Hans Wittstatt and lyrics by Dory Langdon; "Faraway Part of Town" and "That's How It Went, All Right,” by the team of Andre Previn and Dory Langdon, have been published as sheet music by Columbia Pictures Music Corp. Other sheet music plugging “Pepe'’ includes ‘Lovely Day," published by Southern Music; "September Song," by Chappell, and "Mimi," by Famous Music. The "Pepe" song sheets can be used in store window and other music tie-ups, as contest prizes, theatre giveaways, etc. CANTINFLAS ‘PEPE ‘PEPE’ SOUVENIR BOOK An elaborate 40-page souvenir book has been created for Pepe" engagements, a unique combination of art and text covering the story of the picture and the people who brought it to life. Exhibitors who desire quantities of the souvenir book, for sale in their lobbies and special presentations to newspaper critics, VIP's, etc., can write for price and other information to: David L. March THEATRE PARTIES Organizations of all kinds will want to run "Pepe'’ theatre parties. For example, the Elks Lodge, the largest fraternal organization in Miami Beach, Fla., bought the full house for a preview, the night before the invitational premiere in that city. Go after various local groups as well as the big companies in your territory for theatre parties. Ask them to distribute and display locally-printed order forms like the one shown here. In addition, go after house organ coverage of "Pepe" with publicity material and photos and work with groups sponsoring theatre parties on their own publicity; it will help your playdate! Work too, with your local school authorities, in arranging group attendance for all stu dents and faculty staffs at special showings of ''Pepe.' 140 East 56th Street, New York 22, N. Y. Phone: PLaza 3-2045 OK. LORD & TAYLOR 3) DANTINFLAS @ PEPE