Pepe (Columbia Pictures) (1960)

Jeep ‘SURREYS' Star in TO inion kid CBRUMBU PACTORES vans GEDRGE SET cet CANIINGUAS ‘AROAnO T@ PORLD me OS OATS JEEP WILLYS TIE-UP The Jeep-Willys division of Kaiser Industries, makers of the world-famous Jeep, has sent a 22 x 60 poster to 1,400 Jeep dealers with a covering letter from C. M. Ritchey, Willy's advertising manager, apprising them of “'Pepe'' and asking them to cooperate in its release. The poster, containing full picture credits, stresses that Jeep Surreys (the famous little automobiles with a surrey roof with a fringe on the top) star in Pepe.’ Additional copies of the Jeep poster are available upon request from the Exploitation Department, Columbia Pictures, 711 Fifth Ave., New York 22, N. Y. Work with local s krisas hilton ACAPULCO, MEXICO “STARS” IN THE MOTION PICTURE CANIINAAS. prex & Hilton and Continental Airlines, has a two-page feature story ‘on “Pepe.” Exploitation Department, 7|1 Fifth Avenue, New York 22, N. Y. dealer on the following attention-getting promotion ideas. e A "Pepe Wagon can bring people who want to make advance performance ticket purchases to the boxoffice and back to the point where they were picked up, as was done in New York. e Duplicate the ''Pepe™ light of the film. e Decorate a Jeep festively, with appropiate "Pepe" signs, and have it roam the downtown business section of your city. parade of Jeeps which is a high HILTON HOTELS The world-famous and world-wide Hilton Hotels chain, whose Las Brisas Hilton, Acapulco, Mexico, was used for a sequence in Pepe," is displaying ''Pepe’ counter cards with full picture credits, in its hotels. In addition, the Jan. 20 issue of the Hilton Carte Blanche Magazine, distributed by A limited quantity of the Hilton poster, for planting in travel agency windows, is available upon request from: Columbia Pictures DRIVE-IN's e Post signs reading: "2,567 Miles to Mexican Border—But Only Miles to ‘Pepe.’ State Drive-In." e Have your staff dressed in Mexican costumes: sombreros, colorful capes or blankets, etc., to carry out the ‘Pepe’ motif. Use Mexican colors wherever possible. e Serve Mexican-style food such as chili con carne, tortillas, and a Pepe-burger as a culinary salute to "Pepe." ADVANCE PATTERNS The Advance Patterns Co., chain and fabric stores across the country, has adapted one of designer Edith Head's "Pepe" creations for Shirley Jones into a pattern merchandised nationally. The cover of the March, 1961, Advance Patterns catalogue features Cantinflas art, Miss Jones and the dress itself. In addition to the pages in the catalogue, the ''Pepe’’ being merchandised via a counter throwaway and a counter card adapted from the catalogue cover. Distribute a number of these “'Pepe’' patterns, both at and away from the theatre. Plant the pattern on the women's page of your local newspaper, accompanied by "Pepe" credits, or work with local dealer on a co-op ad. Pattern envelope also has been adapted from catalogue cover, rhe Faribretta suans carrying the ''Pepe’ IN THE MOTION PICTURE PEPE whose patterns are sold in 5,500 department, variety, message right into the home. e Set up a display of Mexican jumping beans for the kids. e Play Mexican-type music such as The Mexican Hat Dance and La Cucaracha. e Play the Pepe’ album over your speaker system. e Use the ''Pepe'’ cutouts as road markers with copy: "This way to ‘Pepe’. pattern is { N : f) ty4o-wie prluled patter, a ‘eb ig += LAMBRETTA SCOOTER caiven The Lambretta motor scooter figures importantly in a scene from 'Pepe.'' Still No. Spec. 14 (left, and available at your Columbia exchange) featuring Cantinflas and the Lambretta with full “Pepe'’ credits, was blown-up and extensively used in advance of the New York Criterion Theatre opening. Arrange for promotional cooperation with your local Lambretta dealer including, if possible, participation of the scooters in any Pepe’ promotions or parades. Snipe your own theatre imprint, of course, in the space utilized in the still by the Criterion. SELLING AIDS *"Pepe”™” Cutouts: These five-foot “Pepe” cutouts — the Cantinfias art in full color, mounted and on easels—can be used in windows, theatre, stunts. Cutouts are $3.00 each, shipped prepaid. Make out check or money order to Columbia Pictures Corporation when you order cutouts direct from Exploitation Department, Columbia Pictures, 711 5th Avenue, N. Y. 22, N. Y. De Luxe Trailer: Scenes and songs from the picture, showing its great entertainment scope and guest stars. Trailer should be run well in advance. Order from your Columbia exchange. Free Veaser Trailers: Three of ’em! One has Bing Crosby and Debbie Reynolds plugging “Pepe,” another has Maurice Chevalier and Kim Novak, a third has Edward G. Robinson! Use all three teaser trailers, spotted throughout a regular advance program and for cross-plugs! Order teaser trailers from your Columbia exchange. Spanish Language Teaser: For cross-plugging in those theatres which book Spanish-language pictures This teaser trailer stars Cantinflas, of course, and can be ordered through your Columbia exchange. TV Trailers: The theatre teaser trailers described above, plus a fourth featuring Greer Garson, have been converted into TV trailers for bringing your “Pepe” message into the homes of your community! Each TV trailer has a final frame freeze for super-imposed visual credits, as well as room for local announcer to add theatre and playdate information. Order direct from: Exploitation Department, Columbia Pictures Corporation, 711 5th Ave., New York 22, N. Y. Transcriptions: A variety of spot announcements, all open end for local commentator to add theatre credits. Available on a single disc. Order from your Columbia exchange; transcriptions will be shipped direct from New York. Two Telops: Style A, theatre and station identification. Style B, theatre advertising only. Prices $5.00 without imprint: $7.50 with imprint; $2.00 for each additional slide or telop. Specify style and copy desired when you order direct from QQ Title Card Co., 247 West 46th St., New York 36, N. Y. Displays: 9 x 12’ Flag: single face, $45.00; double face $75.00. Badge: 40c. Streamer: 17’ long, $15.00 each. Valance: $1.50 per running foot; minimum length, 10-foot. 12 pennant string; 30’ long,$3.50. Bumper strip: $1.00 each; minimum order 5. Order from National Flag Co., 43 West 21 St., New York 10, N. Y. or in Canada: Theatre Poster Geonce 227 Victoria Street, Toronto, Ont. Vie-Up Stills: addition to the regular still set, and the exploitation stills mentioned elsewhere in this pressbook, a number of other “Pepe” stills can be used for promotions with local merchants. They include Still No. 16, piggy bank; Still No. 21, travel with savings; Still No. 20, flowers; Still No. R 70, puppet; Still No. 115, pencil; Still No. R 196, telephone. Art Stills: A special set of Art Stills and a set of 14 color prints are among the stills available at your Columbia exchange. ¢ Offer the stills to local newspaper editors with captions including all credits. e Use an art still in a Color-in Contest, in a newspaper or on supermarket bags, with prizes for the best entries. Art Still No. 11 is ideal for a color-in purposes; it is a reproduction of the cover of the souvenir book shown on page 3 the Cantinflas figure and the “Pepe” title treatment. e Enlarge some of the drawings and have a local artist color them in the theatre lobby. 5 ° TWO STAR INTERVIEWS! Two open-end interviews with internationally-famed Cantinflas, the star of ''Pepe’’ and guest star Maurice Chevalier! Mimeographed scripts for local commentator. Order direct from Exploitation Dept., Columbia Corp., 711 5th Avenue, New York 22, N. Y. PRINTED IN U, S. A.