Pushover (Columbia Pictures) (1954)

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Women’s Wear: Still No. Kim Novak 17 Evening Wear: Still No. Kim Novak 14 Photography: Still No. Kim Novak 28 Bath Accessories: Still No. Kim Novak 5 CURVY KIM NOVAK ‘PUSHOVER’ FOR TOP PUBLICITY! MATCH THIS ‘LIFE’ MAGAZINE BREAK IN YOUR TOWN AS FIRST STEP IN ALL-OUT CAMPAIGN AROUND KIM! Because Kim Novak is the newest beauty on the screen, she’s your freshest exploitation blonde star! The still set on this production sizzles with photos that beg to be used! PRESS: Let the papers know you’ve got the most devastating new blonde to hit the movies in a long time. Show them the explosive stills! Give them the stories! TY: Deliver Kim’s photos to every TV com" mentator with the news that Hollywood’s newest discovery has landed in your town. WINDOWS: Beauty! Hair! Fashions! What ever they sell, they'll sell more of it with Kim Novak’s dazzling blonde beauty gracing their windows and stores. LOBBY: Make up a 40” x 60” display of stills " of Kim Novak. Headline this with the attention-getting caption: “‘Would You Be a ‘Push over’ for Kim Novak?” CONTESTS: Hollywood is hailing Kim No vak as the find of the year. What do your patrons think? Offer guest tickets and other prizes for the best 50-word letters on “What I Like About Kim Novak.”’ STILLS: In addition to the stills shown on this " page, the following Kim Novak stills (all available at National Screen Service) are ideal for promotions: Still Nos. 58 (record players); 98 and 124 (beauty); Kim Novak 6 (bathing suits); Kim Novak 16 (women’s wear); Kim Novak 37 (cameras); P11 (lounging wear). Useful stills of Miss Novak and Fred MacMurray also include Still Nos. 65 (refrigerators), 67 (romance). Mirrors, Furniture: Still No. 66 flow @ Siar, Otte Bate ; 9 : " REMS OUESTIONN % 7 . a 3 ae : t EST HONNATRE KONT AVEO HOWALCh are Yan eSbeCLaliv » z ee ¥ Hatskinede, /Letherarg LHVETes ts ee Ae & have you? thhe Paprpak shen 3 . Opin tofin Using an 2. ding, Aidalbae. Shown above are the attractive Kim Novak pages from ‘Life’ magazine, issue of June 28, 1954. Obtain back copies of this issue (two copies will be needed) and use the Kim Novak break as a major element in a lobby display which includes stills from the picture and full credits. AA AAAAAAAAAAAAAAAAAAAAADAAAADAADAAAAAAAAAADAAALALAAAAD AAAS