Pushover (Columbia Pictures) (1954)

Title Bally Plugs Film! TITLE DISPLAY: |" cccitir its value in stunts and promotions, ‘‘Pushover’’ is a title which lends itself to smash display treatment. Have your signshop make up huge block letters for display in your lobby in advance of playdate and atop your marquee starting opening day. Along with the title, display a blow-up of Kim Novak. PUSHOVER JOBS: *°"'°°' iness concerns in your locality which render direct service, like building contractors, trucking companies, moving and storage concerns, garages, etc. Furnish them with posters which read: ‘‘Any Job Is a Pushover for Us! See ‘Pushover’ at the State Theatre Friday.'' Leave room for credits at bottom and place posters on trucks and cars, steam shovels and derricks, and in office windows. CO-OP ADS: inform loco! mer chants of your ‘‘Pushover’’ playdate and interest them in newspaper, radio/TV and general adver tising around the word ‘‘pushover.”’ For example, merchant might advertise: ‘We're a Pushover for a Bargain. That's Why You'll Find the Best Buys at the LOW FICE te te EO a ny oe ay For Your Best Buy in Entertainment, See ‘Pushover’ at the State Theatre Now.” PUSHOVER BAG: *"*""*s crowd gatherer, one which should provoke considerable talk, can easily be set up outside your theatre. Obtain a weighted, large-size punching bag—one which bounces up again when struck—and plant this near your boxoffice. Offer guest tickets to those ladies who successfully push over the bag. Notify local papers for photo and story breaks. . TRAILER, STILLS: ‘v:72"**: action and romance are concentrated in the punchpacked trailer prepared to pre-sell ‘‘Pushover’ to your audiences. Order it early from National Screen Service. Four still sets are also available at National Screen: 1) set of 25 flat stills; 2) set of 25 upright stills; 3) art set (photographic reproductions of key art from the ads and posters); 4) publicity-exploita tion set (stills used in the publicity and exploitation campaigns). RADIO SPOTS 15 SECONDS: A hot-blooded guy! A cold-blooded blonde! And murder! Columbia Pictures presents *“Paushovend": Starring Fred MacMurray! Fresh from his triumph in "The Caine Mutiny!" Phil Carey! And introducing the screen's most exciting new star—Kim Novak! For SuUEDenSe ! Aeti-on! Drama! See "Pushover" at the State Theatre now! 50 SECONDS: This year the great suspense drama is Columbia Pictures' "Pushover!" The actionpacked story of a tough guy! A tawny blonde! And cold-blooded murder! Starring Fred MacMurray! Straight from his memorable performance in "The Caine Mutiny!" Phil Carey! The screen's new sensation! And introducing the most talked-about star of the year—Kim Novak! "Pushover!" At the State Theatre! The tension mounts 20 Un be Li @ ve) 2 Se heights! As MacMurray becomes a pushover for the blonde he wants at any cost! Even murder! inen tension builds: s:.'. builds... and then explodes! See "Pushover" at “the: State. Theatre now! Don't miss it! CAPITALIZE ON ‘CAINE’ FAME OF ‘HEEL’ FRED MacMURRAY, NOW STARRED IN ‘PUSHOVER!’ Fred MacMurray, fresh from his magnificent performance as the “brain” of “The Caine Mutiny,” is a guarantee for audience interest in his latest starring role in “Pushover.” Shout from the rooftops MacMurray’s powerful *‘Pushover”’ portrayal. Here are some sugges tions to carry this angle out: MacMURRAY FILMS; = «nevsperer. radio Tv or theatre lobby contest soliciting lists of MacMurray films. (‘Captain Eddie,” ‘“‘Double Indemnity,” “The Moonlighter,”’ ““‘The Caine Mutiny,” ete.) FAN CLUB CARDS: Prepare locally several thou sand lucky number “Fred MacMurray Fan Club” cards for distribution to young folks. The card should bear full credits for your showing of ‘“Pushover,” and the offer of guest admission to card-holders whose numbers are posted in your lobby on opening day. LOBBY CARD: Make up an “Open Letter to Fred Mac Murray,” 40” x 60” size, with room for patron signatures. Letter lauds MacMurray for his magnificent performances of the past and stresses that “we look forward to seeing you in your latest film, ‘Pushover’.”’ STILL DISPLAYS: Still Ne: 2 (left above) might be adapted for use as shown here, part of the frame of a lobby display of stills, or it might be planted in the window of a tobacconist or haberdasher. Other useful MacMurray tie-up stills are Still Nos. 104 and 121. Remember, please, no endorsements. ‘PUSHOVER’ LOOT Tieing in with the fact that there is a $200,000 bank robbery in “‘Pushover,”’ flood your town with $200,000— in locallyprinted stage currency! Number bills in sequence, so that a “lueky”’ number stunt can be worked. Post “lucky” numbers in your lobby, with guest admissions going to all persons whose “bills”? match the numbers posted. Back of the “‘stage”’ money should carry credits as well as the story of the stunt. If possible, work the stunt with local store which might also supply merchandise prizes. Transcription! A number of 15-second, 30-second and one-minute radio spots are available for broadcast use on ‘‘Pushover,'’ with open-end for local commentator to add credits. Order tran scription through your Columbia exchange. Transcription will be shipped from New York City.