Rim of the Canyon (Columbia Pictures) (1949)

STAGECOACH IDEAS A stagecoach race figures in the film, a fact which should provide alert showmen with a valuable peg for newsworthy and attention get ting stunts. Illustrate all publicity with Prod. Still No. 59. Also available as scene Mat 2-C. STREET BALLY: Send stagecoach through main streets of town with cowgirl and cowboy riders. Signs on coach should carry full picture and theatre credits. FREE RIDES: Opening day and all through your run offer free rides to the theatre to those persons who wish to see Gene Autry in “‘Rim of the Canyon.” Try to set up a regularly scheduled ‘‘run,'’ so that patrons will know where to wait and at what times. YOUNGSTERS: Use stagecoach to take youngsters in local orphanages and hospitals on rides, courtesy of your theatre and Gene Autry. Be sure of newspaper coverage. LOCALITES: Since stageccach race in film is part of a ‘‘Frontier Days Celebration,” get prominent localites to pose with coach in costumes of bygone eras. STREET BALLY Because Gene Autry and Champion are familiar to movie-goers everywhere, a street bally involving a cowboy on a horse—preferably a singing cowboy with a guitar—should be used to remind your community that Gene is back in ‘‘Rim of the Canyon.’ See that bally man “‘covers’’ school areas, playgrounds, etc. PETS CONTEST In ‘‘Rim of the Canyon,’’ Gene’s famous horse Champion saves the star’s life. This might be the peg for a write-in contest for youngsters—and adults! — in which guest tickets and promoted merchandise are awarded the best letters describ ing similar incidents in the lives of pet owners. Autry Fan Photo An autographed 72” x 9” full RADIO SPOTS 15 SECONDS: Mystery and gunsmoke cloud Gene Autry’s trail in ‘‘Rim of the Canyon,'’ new Columbia Pictures’ outdoor action film opening ... atthe... Theatre. Champion, Gene's famous horse, figures prominently in the film. Don't miss “Rim of the Canyon!”’ 30 SECONDS: Gene Autry rides the eerie trail of killers in a ghost town, in Columbia Pictures’ new ‘‘Rim of the Canyon,” at the . . . Theatre, beginning . . . Watch Gene Autry battle old-time violence as yesterday's bandits return for their hidden loot! Watch Champion go to the rescue as Gene is trapped by bandit gunfire! Be sure to see Gene Autry and Champion in the gun-blazing new outdoor action drama, ‘‘Rim of the Canyon,” at the... Theatre beginning... . AUTRY RADIO SHOW Gene Autry has his own radio show Saturday evenings at 8 p.m. E.D.S.T., over the Columbia Broadcasting System. Work with your local CBS outlet on frequent spot announcements calling attention to your picture and playdate as well as to the program, a co-op ad for newspaper radio pages, special press releases, and a lobby board calling attention to the Autry broadcasts. NEWSPAPER COLUMN Gene Autry’s newspaper column ‘‘Horse Sense’’ appears daily in a number of newspapers around the country. If the column is carried by your local paper, work out a mutually-beneficial promotion campaign which includes promotional ads linking your “‘Rim of the Canyon” playdate and the Autry column, truck and newsstand posters, special publicity stories on Autry and a lobby blow up of the column. BSNS SQ SRS Sa SSS Use This Still! ‘CANYON’ MAZE (g) ¥ Q NR, qt NN HELP GENE AUTRY AND CHAMPION REACH THE ‘RIM OF THE CANYON’ i Use this maze in newspapers or as a herald or program handout. Arrange for cooperating merchant to pay printing expense in exchange for his ad on back of herald handout. Maze available as 2-column Mat 2-D or as 3-column Mat 3-A. Order from National Screen. ADVANCE TRAILER The Gene Autry thrills and tunes to be found in ‘Rim of the Canyon”’ are excitingly previewed in this advance trailer. Order it now from National Screen Service. 3 STILL SETS Available at National Screen Service: 1) production set of 25; 2) newspaper set of 20; 3) publicity-exploitation set (stills used in publicity and exploitation campaigns). SN SSS SS color fan photo of Gene Auiry is available for use as giveaways, con test prizes, in window displays, etc. Photos are sold in units of even thousands, $6.50 per thousand. All photographs will be shipped ex press, collect. Send check or money order, in advance, to: Publicity Department, Room 903 Columbia Pictures Corporation 729 7th Avenue, New York 19, N. Y. A blow-up of Prod. Still No. 44 with theatre or other copy substituted for the poster illustrated, can be used in store windows to background displays of Autry-endorsed merchandise. For your lobby, blow up and cut out the Autry figure and substitute a 40” x 60” or three-sheet or one-sheet, or a_locally-prepared ‘reward"’ poster calling attention to your picture and playdate. A card handout might also be made from the still, with theatre credits substituted for the poster illustrated. NNN NNN NNN ee NNN me NNN ee NNN ee NNT SSS SSS SESS SS Ss SS 0S ss Ss a NS NN NON eee NN Page 9