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EXPLOITATION
FAVORITE TUNES
Here are three perennial musical favorites featured in “Roaring Rangers” and sung by Smiley Burnette with Merle Travis and His Bronco Busters: “The New Ten Gallon Hat” (published by Broadcast Music Inc.), “Listen to the Mocking Bird” and “Old Chisholm Trail.” Make up a colorful card for your lobby listing these three popular tunes. Be sure to include full picture and playdate credits.
LOBBY SET-PIECE
Cash in on Columbia Pictures’ new Western team of Charles Starrett and Smiley Burnette by making this attractive, inexpensive display for your lobby and out front. Cut out a one-sheet, mount on compo board and insert the picture panels with a group of production stills.
SNIPE WESTERNS
Arrange with the local magazine distributor to
snipe his Western publications with copy similar to this: ‘These Thrilling Western Stories Are Loaded with Action! So Is Columbia Pictures’ ‘Roaring Rangers,’ Coming to the State Theatre Friday!”
SELL SMILEY!
Smiley Burnette, popular hillbilly singer, makes his initial appearance with Charles Starrett in “Roaring Rangers.” Take advantage of this by concentrating your efforts on the following songs, written and _ recorded by Smiley, published by Broadcast Music, Inc., 580 Fifth Avenue, New York, N. Y., and recorded by the American Recording Artists:
“Do You Want My Heart?" (4002)
"It's My Lazy Day" (4003)
"I Hope You're Having Fun Hurting Me" (4004) "I'm A Stranger Here Myself" (4005)
Channel your efforts through these three sources:
1. Contact the music shops in town and arrange for them to feature Smiley Burnette's sheet music and recordings a week before your playdate. Supply the shops with Prod. Still Nos. 37, 48, 54, 65, 66 (illustrated) and 67 plus attractive "Roaring Rangers" credit cards for window and counter displays.
2. Get a radio station manager to run an all-Smiley Burnette platter-chatter program. You might also interest him in getting a hillbilly program to feature Burnette's songs.
3. Tag Western action radio shows and hillbilly programs emanating from, or piped through your local station, with playdate plugs.
Remember: Your job is to promote ‘Roaring Rangers.” Make certain you get your theatre, playdate and picture credits.
ACTION STILLS
The special set of 25 production stills, playing up the action of “Roaring Rangers,” is fine for publicity, tie-ups, contests. Order from
NATIONAL SCREEN SERVICE
ACTION TRAILER
This pulse-stirring action trailer will bring ‘em back for more of “Roaring Rangers.” Order now from your nearest branch of
NATIONAL SCREEN SERVICE