South of Arizona (Columbia Pictures) (1938)

surE-FIRE EXPLOIT CAMPFIRE LORE CONTEST The campfire sequences in “South of Arizona’ suggest a whale of an outdoor contest that should attract every youngster in the vicinity! Make it a regular “‘field day’! Conduct fire-making contests—in which youngsters are required to ignite a campfire with flint-and-steel, etc.; story-telling contests; harmonica or guitar-playing contests; marshmallow-eating contests; cooking contests; mumbley-peg contests, etc., etc. ! Announce the occasion at least two weeks in advance on 40” x 60” in outer lobby, and plan it for a Saturday morning! Plant advance story in newspaper with Stills No. 28 and 39! Promote grand prizes from merchants for winner in each division, and award tic kets to “South of Arizona” to runners-up! G HISTORY CONTEST Each section of the United States has played a memorable and distinctive part in the development of the nation. In New Orleans, for example, Jean LaFitte lent a hand in writing history. Sam Houston was a brilliant figure in Texas. Ask newspaper readers to write letters in which they describe a certain fascinating incident that took place “South of Arizona” and influenced American history! Each letter must be headed “South of Arizona’?! Award tickets for best letters ! e WESTERN | DRESS PARTY Invite the children in your community to a special ‘Charles Starrett Matinee’ at which ‘South of Arizona’’ will be shown! Ask the kids to come in Western garb— or the closest thing to it that doesn’t cost them any money! Every kid has some bit of clothing—a neckerchief, a plaid shirt, a cowboy hat, etc.—that he can don for the occasion! Tie up with a local ice cream vendor for a giveaway of ice cream cones in return for advertising in lobby. Plug the special matinee two weeks in advance of showing! @ STORE TIE-UPS Every shop in town is a possibility for a tie-up in connection with ‘South of Arizona’! Plant Stills No. 47 and 48 along with copy: “North or ‘South of Arizona” ... It’s Value That Counts!” Windows and counters are ideal for this tie-up, Point out to merchants that they'll be cashing in on the publicity value of the title! MEREDITH PHOTOS Iris Meredith Stills No. 1, 2, 3, and 4 show this popular young leading lady in some especially glamorous poses! Plant these stills in all shops catering to women, with ‘Buy Here—See ‘‘South of Arizona” copy well up in front of the window! MISTAKEN IDENTITY. YARN In ‘South of Arizona’, a case of mistaken—or rather, hidden—identity causes complications that nearly spell doom for the principals of the story. There have been many instances in real life when an error in identification has had amusing or vexing results. Ask your newspaper editor to assign a staff writer to this idea, concentrating, if possible, on local incidents in which “mistaken identity’ was involved. Tie the story in to ‘South of: Arizona”! WOMEN'S TRAVEL GARB “South of Arizona” is a swell title for tying up femme sports and travel clothes shops in your town! It has a definite “vacation” ring to it! Plant Stills No. 6, 7, 19, and 69 in shops showing this type of clothes! Showcard copy might read, “Bound ‘South of Arizona’? Better Clothes Mean a Better Trip! See ‘South of Arizona’ at the Palace Theatre!” NOTICE!! Save your Charles Starzett pressbooks! Stunts you may not be able to use this time might very well come in handy on another Starrett Western! Hold on to ideas—you never can tell when you'll be looking for one! FREE MAT! LINUSLIAL FACTS REVEALED muppermne GHARLES STARRETT. COLUMBIA STAR, WHO,WAS AN ACE FULLBACK ON. DARTMOUTHS FAMOUS FOOTBALL TEAM, PLAYED AN ENTIRE PROFESSIONAL . GAME WITH SOME OF «°) HS OLD TEAM MATES a RECENTLY WITHOUT »}| BEING D/SCOVERED ¢\ UNTIL THE GAME WAS OVER/ My) HAS HAD SEVERAL STORIES PUBLISHED. 5000 HEAD OF CATTLE’ 2 FROM A FINE SOUTHWEST HERD MACE THE / MOMIE DEBUTS IN 2 Col. Expl. Cut or Mat SA-4B UNUSUAL FACTS continue to increase in popularity with newspapers everywhere. If your local paper doesn't as yet subscribe to this service, give them this mat. Available FREE by writing to Columbia_ Feature Service, 729 Seventh Aves NeoY.C: ADVANCE TRAILER Use this excellent trailer in plugging your playdate fully two weeks in advance. WRITE — WIRE — 'PHONE NATIONAL SCREEN SERVICE New York City, 630 Ninth Ave.; Chicago, 1307 So. Wabash Ave.;: Los Angeles, 1922 So. Vermont Ave.: Dallas, 30014 So. Harwood Ave.; Atlanta, 141 Walton St., N. W.: Seattle, 2418 Second Ave. ft _NOVE Along the same and alertness amot the contest is sche ping pieces of pay “South of Arizona At a given sign low the trail. Eac is required to list « taking “a short cut kets! Naturally, t MOUNT CUT-OU For a smash lob of Arizona’, whicl use on subsequent ‘tures, blow up, mo No: 6 and 39! Set inner lobbies on ea of Arizona” playda of each cut-out! RIDING SCHOO Tie up with loc flashy stunt on © Mount half a do have them ride thoroughfares car read, “We're Heac at the Bijou Theat Academy Will Te Like a Cowboy St in bright cowpuncl sible, have one c among them! E up to door of the TRAVEL AGENC Contact all trave for tie-up on ‘‘So Stills No. 47 and dith No. 69, in wi Copy might rea Arizona’? North See That You G Economically !”