South of Arizona (Columbia Pictures) (1938)

ATI . “STALKING’’ CONTEST nes of the popular “treasure hunt’’, the stalking contest calls for speed xy the participants! > Send two Boy Scouts out about an hour before uled to start, and instruct them to mark a trail around town by dropr, blazing telegraph poles, pasting stickers reading “This Way — , leaving chalk marks, etc. |, all contestants leave tae front of your theatre and attempt to fol person competing must be equipped with a pencil and pad, for he ch marking found on the trail. This is a precaution against his . Those who cover the complete trail first, win merchandise or tice trail must end right back at the box office of ‘‘Soutn of Arizona’! y display on ‘South you will be able to Charles Starrett picnt, and cut out Stills hem up in outer and ‘Is, and snipe “South copy along the base JBALEY riding academy for south of Arizona’’! en good riders and through =your main ing banners which 1 ‘South of Arizona’ ! Park View Riding h You How to Ride r!’’ Dress up riders r outfits, and, if postwo attractive girls 1estrians should ride re! / TIE-UP agencies in your town h of Arizona’! Plant , as well as Iris Merelows and on counters! “Going ‘South of East? West? We'll There Quickly and e COLORFUL LOBBY Three or four brilliant Indian blankets hanging in your outer lobby, and a table on which a saddle, stirrups, a lariat, bit, bridle, etc., are lying, will make a knockout display for your playdate of ‘South of Arizona”! Promote the saddlery from sporting goods shop, and the blankets from department store or specialty shop! Post credit cards for merchants who supply you with this material—and arrange for these stores to give you ‘South of Arizona” window displays in return for advertising their goods in your lobby! COMMUNITY SING FEATURE For a stunt that you can actually advertise as an “extra added attraction” in connection with ‘South of Arizona’, make up slides of popular Western songs and hold a community sing in your theatre! This type of entertainment is popular with audiences throughout the country! Flash words on the screen and invite patrons to sing to their hearts’ content! Identify the songs as the kind the Sons of the Pioneers, featured in “South of Arizona’, like to sing! PEE SRORES Animal lovers, naturally, patronize pet stores—and animal lovers will stop to admire a photo of Charles Starrett’s beautiful horse! Plant Stills No. 18 and 21 in all pet store windows in your town— with playdate copy added, of course! ACCESSORIES WINDOW CARD A stock window display card in full color. Order in quantity and imprint title for each new Charles Starrett western. SEE REPRODUCTON ON FRONT COVER! Order Style “B’’! ATTENTION, SHOWMEN! 40" x 60" Display The kind of displays that beat a path to the box-office and sell tickets! These brilliant art reproductions in various sizes, can be had on our new low-cost deal. Drop us a card and let us tell you how to obtain these displays at a reasonable RENTAL fee. Direct all inquiries to: NATIONAL SCREEN ACCESSORLES 630 NINTH AVENUE NEW YORK CITY SLIDE AUTOGRAPHED PHOTOGRAPH Abed £ ah ae ef: Che jing hege* An autographed still of Charles Starrett and his famous horse, Silver King, ideal as giveaways, contest prizes, premiums, etc. Printed in duotone to provide an item. more striking than the regulation glossy still. 8’ x 10”. Distribute widely; good for all Charles Starrett starring films. (FOR PRICES SEE PRICE LIST) PRICE LIST POSTERS Sixo-Sheet ona son ee each $ .90 hiree®: Sheet ee cat each _.45 One Sheet— ees meccach=: 15 WINDOW CARD IE achat iae FO eo ache cok eg ata er 7c Perea OO Ss ee ee ee $6.00 LOBBY DISPLAY CARDS Set of Eight, Colored LL eA S aes per set $ .75 nEWO> 227g 28 Snes each _—.40 Insert Card (14x36)....each .25 AUTOGRAPHED PHOTOS— DIM SAMO rreeahvtianeteconstee per M $6.00 SIME 2) cM earn tenes perM_ 5.50 TOM Of s0V Ghai arceencr perM 5.00 STILLS Perwseta (25. ence eee $2.50 Bach) sickens .10 SLIDE | BV) Wallner arts er emer tea 15 ADS AND SCENES Mats een aes nies per col. $ .15 Cutse rae See sliding scale of prices on ad pages STILLS A special set of 25 action-packed scenes from the picture for displays, tie-ups, premiums, cut-outs, newspaper publicity and advertising, etc.! BER SET Hab ob 2 eee $2.50