Special Delivery (Columbia Pictures) (1955)

THE TITLE ...THE STARS... **Special Delivery”? is a made-toorder title for showmanship purposes. It can be adapted to dozens of promotions, tie-ups and stunts. Following are just a few of the many possibilities: FASHION TIE-UP. » Use the title for in-stock fash ions and fashion accessories with that “Special Delivery Look!” Go after window displays, mailing pieces and newspaper cooperative adver tisements. DELIVERY SERVICES: Not iust the local messen ger or package delivery services, but the stores’ own “‘you phone—we deliver”’ services . . . lunch and coffee deliveries . . . laundries . caterers, etc. . . . they all offer opportunities for ticket-selling “Special Delivery” promotions of one kind or another! STAMP DISPLAYS: "ca! stemp dealer misht assist in setting up colorful displays of special delivery stamps from all over the world in your lobby and in his own window. Go after newspaper picture and feature story publicity on this one! ‘MISS SPECIAL’: There’s room for an exciting beauty contest, with promoted merchandise prizes, around the title: “Miss Special Delivery,” the local girl with the loveliest eyes, or form, or the co-ed voted most popular by local college students, etc. Vary it as your situation requires; work it with news papers and TV. Stitt No. 81 Stitt No. 84 Joseph Cotten as an American diplomat abroad and Eva Bartok as alocal nurse who learns to care for him are ideal pegs for attention-getting showmanship. Use these suggestions: JOSEPH COTTEN: Plant stills, available as part of the regular exchange sets available at National Screen Service, in men’s shop windows and counters, etc. Use ’em, too, in conjunction with possible radio/TV/newspaper interviews on the picture, arranged with localites who have served in diplomatic posts abroad! FVA BARTOK: The regular still sets contain use ful Eva Bartok tie-up stills for use in beauty shops, fashions, young mothers’ and babies’ stores, etc. Also useful are Still Nos. 33, 37, 38, 70 and 95. PRETTIEST NURSES soe ee ery” beauty contest sugeested in column at left might be worked exclusively with local nurses — Miss Bartok plays a nurse — in a single hospital or city-wide. Maybe you can peg it to a hospital fund drive? OVERSEAS BRIDES: ‘== vints ov “Sve Delivery” with a_ bride from the country in which he is stationed. This is your cue to go after local boys with overseas brides and, of course, go after the brides too! Newspaper and radio/ TV interviews ... honored guests at a screening . . and whatever else is newsworthy! > ad Sell ‘Special Delivery’ Playdate on RadiolTV one 4 TELOP Style A is a 10-second spot with RADIO SPOTS: 15 SECONDS: Who left the baby on the identification shared by station; embassy doorstep? Who left the undercover style B is intended for theatre advertising only. beauty in the diplomat's room? Who's gonna laugh himself hoarse? Prices: $5 each without imprint; $7.50 each You, of course! When you see Joseph Cotten and Eva Bartok in with imprint; $2 each additional slide or telop. Columbia Pictures' hilarious ''Special Delivery,'' State Theatre now! Order, specifying style and imprint copy, from: QQ Title Card Co., 1243 Avenue of the 30 SECONDS: It's the international scandal of the year! It's the Style A Americas, New York 19, N. Y. hilarious headache of the U. S. diplomat with an abandoned baby on his hands... and an undercover babe in his arms! It's Columbia Pictures’ new romantic comedy, "Special Delivery!"' "Special TRANSCRIPTIO » A number of 1I5-, 30Delivery" stars Joseph Cotten as the diplomat in a dither . . . Eva "and 60-second open Bartok as the girl who helped him mix up affairs of state and of end spot announcements are available on a heart! "Special Delivery" has the funniest movie idea in a decade! Thar THEATER -aTANTRIG OAT single transcription. Order through your CoYou'll love it! You'll love Joseph Cotten... Eva Bartok and that ‘lumbia exchange. It will be shipped direct to baby named Sam! See ‘em all in ''Special Delivery,’ State Theatre Style B you from New York. now! aa ea ed A EPPA APL AL LL, LE IO Page 10