Special Delivery (Columbia Pictures) (1955)

. AND. OH. THAT BABY Kick the lid off mirth control! Have a baby —in your campaign! ‘Special Delivery” centers around an international scandal, unwittingly created by a baby whose name is Sam, after his adopted “‘Uncle.”’ In working the suggestions below, use the art stills and Still Nos. 25, 75 and 76 (Sam, alone); 7, 12, 73, 74 and P-6 (Sam and Joseph Cotten); 33 and P-3 (Sam and Eva Bartok), as well as the stills in the exchange sets. You don’t need a permit to put young Sam to work! DIAPERING CONTEST: Ss!!: bste " lors like Joseph Cotten in the picture! “Babies” to be diapered can be large dolls promoted from cooperating merchant; stunt can be worked with TV coperation, on stage. Have women judges! » Go after store and newsBEAUTIFUL BABY: ° aper sponsorship of a beautiful baby contest, worked either on stage or via photographs submitted to theatre and posted in lobby or cooperating store’s window. Patrons do the judging, of course, with promoted merchandise prizes. BABY STORES: Wherever baby wear, or baby foods, or baby toys are sold— that’s the place for Baby Sam’s “Special Delivery” stills and your message! Don’t overlook, too, such important local services as banks, insurance companies, health plans, ete. DOORSTEP BABY: !'°* »evnsversiortv question: “What would you do if you found a baby on your doorstep, as Joseph Cotten does in ‘Special Delivery’? Along the same vein, go after interviews with local social service agencies on the care they give abandoned babies; illustrate with stills from the picture. ‘Special’ Accessories Deliver in Your Theatre! A STILL SEIS: Bes Delivery" punch in the four still sets available at National Screen Service for use in your selling campaign. They are: |) 25 horizontals; 2) 20 uprights; 3) art set (photos of key ad and poster art); 4) publicity-exploitation set (stills used in the publicity and exploita » Along the lines of Ad BABY TALK: Mat Nos. 101 and 102, use Baby Sam’s stills in special women’s page teaser ads with the following cap tions: Stitt No. 74: “Funniest movie [ve seen in my whole life!” STILL No. 76: “Please! I wasn’t born yesterday ... I know the funniest picture of the year is ‘Special Delivery!’ ” StiLL No. 3: “I have to laugh out loud .. . just thinking about “Special Delivery!’ ” Stitt No. 75: “I’m absolutely amazed at the question. Of course, the funniest picture of the year is ‘Special Delivery!’ ” Stitu No. P-6: “Good evening, Mr. and Mrs. America and all the ships at sea! Flash. This is a very funny picture!” Stitt No. 25: “Funny? I laughed till I cried!” Stitu No. 25: “Sure I’m burned up! They wouldn’t take me to see the funniest picture of the year, “Spe cial Delivery!’ ” a. DELIVERY STARRING VALANCE Fluorescent satin sectional valance. $1.50 per running foot. Minimum order: 10 feet. Stitt No. 3 GAG IT UP: Purchase or promote a number of fine cigars and send one to each of the newspaper radio/TV personalities who can spread the word about “Special Delivery.” Tag the cigars: “We're having a baby at our house, a boy named Sam. He’s coming ‘Special Delivery’ in the funniest picture of the year, etc.” FUNNY INCIDENTS: In the film, Joseph Cot " ten and his U. S. embassy staff have their troubles with Baby Sam, until Eva Bartok takes over. It’s your cue to poll parents on their funniest experiences with babies. Still Nos. 7 to 14 can be helpful, here, to illustrate any appro priate stories submitted. DIAPER SERVICES: &° ster local diaper service to distribute special leaflets along the lines of: “Special Deliveries for That Special Baby!’ Too, get ’em to carry your message on the side of their trucks, in newspaper ads, etc. WOMEN’S PAGES: Baby Sam is healthy and " happy, as his stills attest. See to it that women’s pages use the stills, and your credits, to illustrate locally-written articles on child health, child care, etc. ] SPECIAL DELIVERY sit campaigns). Order All Accessories Direct From: NATIONAL FLAG CO. JOSEPH COTTEN EVA BAR JOSEPH COTTEN TRAILER: Laughs, love and thriils come TOK ee ae EVA BARTOK "special delivery in the ''Speee a neil a aay Pee ae) 9’ x 12’ FLAG, BANNER THEATRE POSTER SERVICE BADGE cial Delivery" trailer available at National : Screen Service. Order it early for fre250 Victoria Street Price: Toronto, Ont., Canada 40c each Single-faced flag priced: $37.50; double-faced: $67.50. quent showing. PPO Page ll