Storm Over the Nile (Columbia Pictures) (1956)

STORM sf Nite Cinemascope “*” Technicolor COLOR-IN MAT Plant it as newspaper contest or distribute it as a herald. Order Mat 3-Ad (6” x 6”) from Na tional Screen Service. STATE THEA SAND GIVEAWAY Place minute quantities of sand in plastic envelopes for giveaways. On the envelopes might be printed: “From the Sahara Desert — Where ‘Storm Over the Nile’ Was Filmed,” etc. AFRICA ANGLES “Storm Over the Nile,” with its Egypt-Sudan locales; makes possible a wide variety of “Africa” promotions — displays of weapons and art from those areas, travel posters and windows, etc. Turn on the Heat! The film's spectacle, adventure and thrills range across the scorching sands of the Sudan and along the banks of the Nile. It's plenty hot— the action and the scene! Use the following stunts, or work your own, to capitalize on your theatre's air-conditioned luxury. HEAT BALLY! On a hot day, send around town a scantily-dressed girl with a huge, simulated thermometer and sign: "'It's Plenty Hot! Now's the Time to Enjoy the Scorching Desert Spectacle, ‘Storm Over the Nile,’ at the Air-Conditioned State Theatre." Reverse angle might also be used on a cool day: "Too Cold? Warm Up With the Scorching Action of ‘Storm Over the Nile,’ etc." DESERT SANDS! One of the most spectacular lobby or window stunts possible can be worked with a lump of dry ice and a quantity of sand. Simply bury the dry ice in the sand pile; fumes from the ice should give the effect of smoking sand. Accompanying sign might read: "Scorching Desert Sand! Scorching Desert Adventure!"' Add credits. YOUR ‘OASIS!’ In line with the desert setting of "Storm Over the Nile,’ make your concession stand an oasis of cool refreshment for the run of the picture! Make an awning of real or artificial palm leaves over the counter. Set up a papier-mache palm tree and some potted palms nearby, hang cellophane icicles from the roof and spread snow’ around. Set up a large sign over the stand reading: ‘Your Oasis of Refreshment in the Scorching Thrills of ‘Storm Over the Nile’!"' “NILE’ COOLER! Work with soda fountains in publicizing a ' ‘Nile’ Cooler," a tropic thirst-quencher especially prepared in tribute to the desert thrills of "Storm Over the Nile." The refreshment might be devised by local fountain chiefs. ‘STORM’ BALLY! A variety of street stunts is possible including: ballyhoo man dressed as an Arab; three girls carrying signs in sequence: “Storm,” “Over” and “the Nile,” with credits on back; girl in transparent raincoat carrying sign: “It’s a Nice Day But There’s a ‘Storm Over the Nile!” SUDAN LOBBY Dress your lobby with such items as a pile of sand, bluish-green water “from the Nile,” weapons and costumes of the film’s Egypt-Sudan locale, etc. Materials might be borrowed from local museums or travelers. Add stills and playdate credits, as well as a blown-up map of the atca: 1) TWO TRAILERS! Two trailers are available at National Screen. Trailer No. | is in CinemaScope and carries CinemaScope credit. Trailer No. 2 is unsqueezed and carries the CinemaScope credit. 2) TRANSCRIPTIONS! 15-, 30and 60-second spots are obtainable on a single disc. Order through your Columbia exchange. Disc will be shipped from New York. 3): SoSTILL..SETS! Available at National Screen for your campaign: !) 25 horizontals; 2) 10 uprights; 3) art stills (ad and poster art photos); 4) 10 colored stills; 5) publicity exploitation set (stills used in pressbook campaign). GREAT PYRAMIDS to the ONDURMAN DUNGEONS! CORBA PICTURES BOSRAS CQL TAR KORDA’ Produntine CUTOUT STANDEE 40” x 80” color standee is available for display. Send check or money order ‘for $16.00 to: Mr. N. L. Tolin, Spot-Lite Studios, 445 W. 45 St., N. Y. 19. TV TURBAN TEST In an audience participation show on TV, or onstage opening night, stage a turban-winding contest for girls—and their male escorts! Use Still No. P-6A (Anthony Steel in turban). 4) TELOPS! Style A is a 10-second spot, with identification shared by the TV station; style B is intended for theatre advertising only. Prices: $5.00 without imprint; $7.50 with imprint; $2.00 for each additional slide or telop. Order, specifying style and imprint copy, from: QQ Title Card Co., 1243 Sixth Ave., N.Y. 19, N.Y. YOUR THEATRE : STARTING DATE Telop Style A ___ COLUMBIA PICTURE 5) PHOTO STORY! A story in pictures (stills and cap tions) is available for newspapers and TV. If paper or station will cooperate, write: Publicity Dept., Columbia Pictures, 729 7th Ave., New York 19, N.Y. The material will be mailed to the address you give. RE 7 OO YOUR THEATRE-STARTING DATE Telop Style B 6) RADIO SPOTS! Sell "Storm Over the Nile" via the air waves! Supple ment your radio campaign with the transcriptions (left). 15 SECONDS: "Storm Over the Nile''—story of a man they called coward, who braved dangers beyond description—to win back his honor and his woman's love! CinemaScope storms the vast North African desert—in color by Technicolor! "Storm Over the Nile!" State Theatre! Now! 30 SECONDS! CinemaScope storms the vast North African desert! ‘Storm Over the Nile" brings you spectacles no civilized eye ever saw before! It's the story of a man they called coward—who braved dangers beyond description — to win back his honor and his woman's love! See the attack of the camel cavalry—2,000 strong! The 8,000-mile vengeance trek! A storm of love! Fury! Spectacle! Adventure! Flooding the screen! It's "Storm Over the Nile!" Mighty adventure of the African Sudan! In CinemaScope! In color by Technicolor! "Storm Over the Nile!’ State Theatre! Now!