The 30 Foot Bride of Candy Rock (Columbia Pictures) (1959)

HERE COMES THE ‘BRIDE “The 30 Foot Bride” can cue numerous tie-ups and promotions and get your show plenty of attention, Exploit this angle to the limit via these suggestions: © Invite youngest and oldest married coup!es as guests of honor. ® Have a couple married on stage: “The 20-Year-Old Bride of Our Town!” Promote gifts from cooperating stores, go after newspaper coverage. @ Invite as guests all local couples getting married during playdate of the picture. ® Announce playdate with a special wedding invitation: “The State Theatre Announces With Pride the Marriage of ‘The 30 Foot Bride of Candy Rock.” Opening date should be added. ® Don’t forget flowers for the bride! A huge bouquet, to be displayed in the window of the cooperating florist, with appropriate credits. ® Obtain an extra-large metal ring and gild it to simulate a wedding ring for the “bride.” Have it displayed in a large box, resting on cotton with a card bearing appropriate copy. ® Go after stores which feature wedding outfits, household furnishings, gifts, wedding rings, etc., for tie-ups, window displays, contest prizes. ® Post pictures of local bridal couples in theatre lobby with special offer from local photographer of weddings. ® Radio deejay to offer guest tickets to listeners sending in postcard lists of most films having a number in title: “13 Hours By Air,” “3:10 to Yuma,” “20 Mule Team,” “24 Hours,” “711 Ocean Drive,” etc. BRIDAL GOWN “The 30 Foot Bride of Candy Rock” makes her wedding “gown” from a war-surplus parachute. If a *chute can be obtained locally display it in lobby or window with appropriate message. Also, give away swatches of parachute material: “This Piece of Parachute Is Part of the Wedding Gown of ‘The 30 Foot Bride,” etc. On local TV, try for seamstress or design contest—with live models—for most fetching “bridal gowns” created from parachute materials. BRIDAL SHOES Ask a neighborhood shoe store manager for the loan of the largest woman’s shoe available, and spot it in a special foyer display. Offer all feminine patrons free try-ons, with a pair of shoes of her own choice going to the “Cinderella” who can wear it comfortably. TWO TELOPS Style A, theatre and station identifications. Style B, theatre advertising only. Prices: $5.00 without imprint; $7.50 with imprint; $2.00 each additional slide or telop. Specify telop style and copy when you order from: QQ Title Card Co., 247 West 46 Street, New York 36, N. Y. RADIO SPOT 15 SECONDS: The funniest film in the history of roar-fare! “The 30 Foot Bride of Candy Rock”! Starring Lou Costello! In Amazoscope! “The 30 Foot Bride of Candy Rock!” State Theatre, now! Drive-In’s @ Have wedding march precede radio spot announcements and your p.a. announcements. wearing wedding gowns. @ Signs on roads in succession: “Not Ten!” “Not Twenty!” “See ‘The 30 Foot Bride of Candy Rock’!” etc. @ Celebrate the wedding of “The 30 Foot Bride of Candy Rock” at the concession counter with special offerings, such as wedding cake, wedding punch, etc. rr 4 4 i fl i ] f @ Guest-admit all women coming to the theatre i i | I I 1 I ] I 1 4 © If local police permit, tag tin cans to a ballyhoo car plastered with “Just Married” signs—‘‘Just Married! ‘The 30 Foot Bride of Candy Rock’! Add credits. USE STILLS Stull Nos. Art 1 and Art 2, cartoon impressions of Costello and his 30 foot bride, may be used in exploiting your show in several ways. Make a huge blow-up of Still No. Art 1 drawing showing Costello kissing his bride, mount on cardboard, cut out, color and attach it to the facade of your theatre above the marquee so it juts out from the building. A reverse blow-up can appear on the back of the figure so patrons see the display from either side. Use these suggestions: ® Have amateur cartoonists try their hand at drawing a 30 foot bride, exactly that height, on long pieces of brown wrapping paper or on the sidewalk in chalk, in front of your theatre. ® Offer the cartoons to a newspaper editor. ® Have a local store share cost of imprinting one of the cartoons on throwaways for a color-in contest, with guest ticket prizes. Use those National Screen stills which show “The 30 Foot Bride of Candy Rock,” in a peep box exhibit or on a special “See” board for a lobby spot: Still No. 48—*SrE ‘The 30 Foot Bride’ Eat Breakfast by the Ton!” Still No. 49—*SrE ‘The 30 Foot Bride Win Her Man! Man?” Still No. 50—“Srr ‘The 30 Foot Bride’ Enjoy a Fire HoseShower!” Still No. 51—*‘Srer ‘The 30 Foot Bride’ Get Mad! Oh Boy!” Still No. 52—*Srk ‘The 30 Foot Bride’ Go Romantic!” WEDDING CAKE Work with local baker on a wedding cake large enough for lobby display. The “cake” can be constructed of tiered, round boxes, pyramided, and covered with frosting, candles and the usual decorations. Atop the cake should be a cutout of Costello and another of his bride in proportion, about five times as tall. Use a quantity of white boxes to hold small pieces of wedding cake to be distributed to disc jockeys, civic personalities, local VIP’s, etc., with message: “‘You Can Have This Piece of Cake and Eat lt Too, From the Wedding of ‘The 30 Foot Bride of Candy Rock.’ State The atre,” etc. Offer pieces of the cake to patrons opening day. @@ Liff Flap for Your Advertising Campaign (Special Effects) Hollywood’s special effects men are the magicians of the movie industry. The word “impossible” doesn’t exist for these workers of movie magic. “Our only limitation is the limitation of imagination,” says Irving Block, one of the partners in D.R.B. Productions, a company dealing in special effects which, in cooperation with Columbia Pictures, made “The 30 Foot Bride of Candy Rock,” starring Lou Costello at the <q thane eae Theatre in Amazoscope. “Most frequently,” Block says, “our company is asked to create special effects for science-fiction films or the so-called ‘horror’ pictures. In ‘The 30 Foot Bride of Candy Rock,’ we are spoofing those. We have military missiles that write ‘I Love You’ in the sky instead of behaving as such missiles should. We have a machine named Max that can move people backward and forward in time and perform a number of other equally exciting feats. “Our prize effect is achieved with lovely blonde Dorothy Pro| vine who, through Max’s hocus pocus, becomes 30 feet tall. She was our special problem because we had to dream what a girl that big would wear and eat and where she would sleep and even, since she gets married to Costello in the film, what she could use for a wedding ring!” Gale Gordon is also featured in “The 30 Foot Bride of Candy Rock.” Rowland Barber and Arthur Ross wrote the screenplay from a story by Lawrence Goldman. Jack Rabin and Block, who conceived the story idea, also created special effects along with Louis DeWitt. Sidney Miller directed the film which was pro| duced by Lewis J. Rachmil. Edward Sherman was. executive producer. (Max the Machine) Max, the time machine in Columbia Pictures’ “The 30 Foot Bride of Candy Rock,” starring Lou Costello at the ..................0.. Theatre in Amazoscope, is a whimsical gadget with a talent for confusion which gets Costello into and out of many difficulties in the science-fiction comedy. Custom-built, Max is basically a box generously endowed with knobs and dials and a plastic bubble top. When Max is working at top efficiency, his dials light up, the knobs spin and he gives off noises of various pitches and even says words in a reasonably accurate imitation of Costello’s own voice. (Provine Short) Dorothy Provine, beautiful blonde actress featured in the title role of Columbia Pictures’ “The 30 Foot Bride of Candy Rock,” science fiction comedy starring Lou Costello at the) Fae ee Theatre in Amazoscope, is considered one of the most exciting of the new motion picture actresses. Dorothy is also brainy, a Phi Beta Kappa from the University of Washington. (Mat 2-A; Still No. 49) Lou Costello is in love with every yard of | his gorgeous bride (Dorothy Provine), “The 30 Foot Bride of Science-fictioneers will be hard put to hold their heads up after Five, gets through with them in Columbia Pictures’ “The 30 Foot Bride of Candy Rock,” the hilarious screen spoof that reduced VESTED ORY Si gscecetetratire tresses Theatre audience to helpless laughter. Crazier and funnier than ever, i'as a time machine, an out-sized being (in this case a blonde and beautiful giantess), and _ the whole school of missilemanship. The picture was filmed in Amazoscope. A rubbish collector and parttime scientist, Costello develops Max, the time machine, and Max turns Dorothy Provine, Lou’s | blonde girl friend, into a beauti| ful, blushing, 30 foot bride. Costello is completely priceless |/as the clumsy garbage collector and amateur scientist. Miss Provine is delightful, normal in stature or outsized, and Gale Gordon is perfect as her snobbish uncle. Rowland Barber and Arthur ence-fiction comedy from a story by Lawrence Goldman. Jack Rabin and Irving Block contributed the story idea and, with Louis DeWitt, conceived the special effects. Sidney Miller directed the D.R.B. production for producer Lewis J. Rachmil while Edward Sherman served as executive producer. Lou Costello, Mr. Funny Five by | Costello makes a comic shambles | out of such science-fiction cliches | Ross scripted the Columbia sci| Candy Rock,’ Columbia Pictures’ comedy wonder-filmed in Amazoscope. (Review) | (General Advance) | Lou Costello, Mr. Funny Five |by Five himself, hilariously invades the world of science-fiction by starring in Columbia Pictures’ “The 30 Foot Bride of Candy Rock,” opening ..............00.. at the Rit boc Sade US ee oe Theatre, in Amazoscope. Featured in support of Costello are Dorothy Provine and Gale Gordon. In addition to Costello’s considerable contribution to audience merriment, “The 30 Foot Bride of Candy Rock” has such additional laugh inducers as Max, the time machine, a wonderful Costello invention which takes on some of the attributes of its inventor but is capable of projecting people backward in time, and the lovely Miss Provine, Lou’s light of love who becomes his 30 foot bride. Inevitably, Lou and his giant bride come in conflict with a missile unit of the Army but Max, after a series of fumbling attempts, sets everything right. Rowland Barber and Arthur Ross penned the screenplay of “The 30 Foot Bride of Candy Rock,” from a story by Lawrence Goldman. Special effects for the Columbia science-fiction comedy were devised by Jack Rabin, Irving Block and Louis DeWitt; the first two conceived the story idea as well. A D.R.B. production, “The 30 Foot Bride of Candy Rock” was directed by Sidney Miller. Lewis J. Rachmil produced and Edward Sherman was executive producer. (Opening Notice) Columbia Pictures’ “The 30 Foot Bride of Candy Rock,” uproarious new science fiction comedy starring Lou Costello in AMAZOSCOPE, OPENS ...........cceceeeceneee 72 Pi By CY 2 pee Theatre with Dorothy Provine and Gale Gordon featured. Penned for the screen by Rowland Barber and Arthur Ross from Lawrence Goldman ’s story, the film was directed by Sidney Miller. The story idea for the comedy was supplied by Jack Rabin and Irving Block who, together with Louis DeWitt, created the special effects for the D.R.B. production. Lewis J. Rachmil produced and Edward Sherman served as exec utive producer. (Lou Costello) Lou Costello, Mr. Funny Five by Five, is wed to ‘‘The 30 Foot Bride of Candy Rock,” in Columbia Pictures’ new comedy which spoofs science-fiction films at 1H OY Sie ee a ee re pe eR ns Theatre in Amazoscope. Costello’s wistful, mischievous small-boy quality is almost Chaplinesque in its effect. As a matter of fact, Lou first got notions of a show business career when he won a Charlie Chaplin contest at a home town (Paterson, N. J.) movie house. He hitched to Hollywood where, after working as a day laborer, he was given a chance as stunt man in a George K. Arthur comedy, “Circus Rookies.” Stunt work, extra and occasional bit roles kept Costello in Hollywood until he teamed with a straight man, John Grant, and worked himself into that spawning ground of many fine comedians, burlesque. In New York, Lou met his future partner, Bud Abbott. Their act attracted radio star Kate Smith, who put them on her show. The comedy team starred in “Streets of Paris’ and then made the movie, ‘“Buck Privates,” which catapulted them to movie stardom almost overnight. Featured in “The 30 Foot Bride of Candy Rock,” a D.R.B. production, are Dorothy Provine and Gale Gordon. (Costello Short) Lovable Lou Costello, Mr. Five by Five himself, was once engaged in the most unlikely (for him) profession. Costello, who stars in Columbia Pictures’ ‘The 30 Foot Bride of Candy Rock,” science-fiction comedy at the Mocs otsse tore Theatre in Amazoscope, was a professional boxer long before he became famous as a screen comic. (Mat 1-A; Still No. 36) Lou Costello and Max, the Wonder Machine, create one of the funniest films in roar-fare, Columbia Pictures’ “The 30 Foot Bride of Candy Rock,” filmed in Amazo | scope.