The Big Mouth (Columbia Pictures) (1967)

TITLE CONTESTS ... e Work with department store beautician on a program for teaching teen-age girls how to chose appropriate lipstick shades, and how to apply lipstick in order to "shape" the mouth properly. ''Does Your Mirror Say 'Big Mouth’? Learn, etc." e With radio, television or newspaper sponsorship, work a "Big Mouth Fish Story Contest," keyed to the fact that, in the film, Jerry Lewis hooks a skin diver while fishing. Every fisherman has a "'fish story'' involving something he has caught—rubber boot, old tire, etc. —and should be glad to tell it, on a postcard. Alternatively, the contest might simply revolve about the "'big fish that got away," or some other tall fish tale. e The Jerry Lewis caricature shown on this page, along with the film's title, make an ideal concession-counter display item, in advance of playdate. Use the art work, and a line like "For The Big Mouth..." Remember, please, there can be no real or implied endorsement. . . and the display also should include the credit: "You'll Also Enjoy Jerry Lewis in 'The Big Mouth’, etc." @ Promoted hot dogs, watermelon, popcorn or other edibles might be used in a ‘Big Mouth' Eating Contest—who can eat the most? STUNTS ... TIE-INS! e Find 'The Big Mouth'—that youngster whose grin is the widest and most attractive. Separate contests for boys and girls, of course, sponsored by newspaper and/or television program. There might also be contests for the schools, fraternities, sororities, PAL's, etc., with promoted merchandise and guest ticket prizes. @ Stage a "Talk Marathon," with entrants competing against each other, all talking at the same time! Prizes, of course, go to "The Big Mouth" who keeps speaking for the longest period of time. @ Another twist would be to have high school or college students run a "Big Mouth" talkfest, with the volunteers reading from books, and being relieved by other members of their team. They could keep talking through the night with the resultant news photographs, disc jockey coverage, etc. Local stores can supply throat sprays, mouth washes, cooling drinks, etc., and publicize the stunt in their windows, newspaper ads, etc. @ The term "big mouth" can be applied to a considerable number of objects and locations—and should be! Post legible signs, using your title and theatre credit, on steamshovels operating wherever sidewalk The fastest? BIG MOUTH SPECIAL’ Work with a drug store chain, with soda shops and luncheonettes, especially those where the youngsters meet, on special "Big Mouth Sundaes'’ and "Big Mouth Sandwiches.” These should be of the counterman's devising, of course, but they should be spectacular enough—in both size and type of ingredients —to warrant a special price and special promotion. Promotion, of course, includes window streamers, table tents, menu reference and co-op advertising. Promotion might also include a deal with co-operating stores: they give a guest ticket (purchased in quantity from you) to "The Big Mouth" with every "Big Mouth Special" sold. U.CL.A. STUDENTS Susan Bay, who makes her screen bow in "The Big Mouth,’ is working for her Master's degree at U.C.L.A. If your situation permits, invite all present U.C.L.A. students in your territory to see the picture as Miss Bay's "guests," via a lobby board, and publicity. A communications VIP—newspaper, radio or television—who attended U.C.L.A., might extend the offer in Miss Bay's behalf, further focussing attention on your picture and playdate. matt oe ‘PLEASURE’ CHEST! "The Big Mouth" involves the search for a “treasure chest" filled with smuggled diamonds; your "treasure chest'' can be filled with guest tickets or whatever you can promote in the way of merchandise! Make it a regulation chest, or old-fashioned trunk, with a hasp and padlock. Invite patrons to try their own keys on the lock. Those who open the lock get their choice of a sealed envelope or a gift-wrapped package from amongst its contents. In publicizing the stunt, work with stores contributing the gift-wrapped merchandise and arrange for a publicity photo of a newsworthy VIP successfully, or unsuccessfully, trying to open the chest. An advance lobby 40 x 60 plugs the stunt .. . "Next Week, Jerry Lewis as ‘The Big Mouth' Brings a Treasure Chest of Pleasure to This Theatre. Prizes to Those Who Can Open it With Their Own Lucky Keys! Surprises to Those Who See Jerry Lewis as 'The Big Mouth’." Page 8 superintendents can watch, and over entrances to automobile tunnels. THE BIG MOUTH’ ART! The art work shown here can be used in, and away from, your theatre with a minimum of difficulty! It can be copied easily, in almost any size, or it can be photostatted upward to fit whatever width or depth you desire. Mount on cardboard or plywood, and silhouette, wherever necessary. ——— e Use atop your marquee and as marquee hangers. The profile may be reversed to provide you with a matching pair of Jerry Lewis cartoons, flanking theatre entrance. e Use as door panels . . . as supplemental decorations for your "'Exit'' and other signs (which can be seen through the cut-out "big mouth" of the caricature) ... as a "frame" for lobby and restroom mirrors. ¢ Frame lobby and restroom mirrors with a blow-up of this Jerry Lewis art, with mirror showing through the cut-out "big mouth" and accompanying message: "Are You a Big Mouth? See Jerry Lewis as 'The Big Mouth’, in Technicolor, etc." e Use the "big mouth" of the caricature in a shadow box display; advance audiences look through it, into shadow box with posters and playdate copy. Food (Service, etc.) Here is Like Wow!"' Add credits, of course and remember, please, there can be no real or implied star endorsements. e Caricature can provide store window decorators with an attention-getting ''gimmick," when used as a blow-up which covers the entire back of the window, or one side otsthe window: e Stage a drawing contest—in schools or elsewhere — calling for best caricatures of Jerry Lewis as "The Big Mouth," with promoted art supplies as prizes. e Caricature may be printed locally, on cards reading: " 'The Big Mouth’ Says The Star Interviews for Radio Use! @ JERRY LEWIS and SUSAN BAM Grinies. 49 second © DEL MOORE and JEANNINE RILEY! (9 minutes, 36 seconds These are joint interviews, both available on a single 12'' LP disc. One side of disc carries open-end interviews, with scripts for local commentator; flip side carries complete interviews, with commentator. These interviews are by Dick Strout, nationally famous for his lively radio program, and are being aired on almost 80 stations via Strout's"Hollywood Profiles" program. Check with the radio station in your territory. If the interviews have been broadcast, arrange for re-broadcasting with your credits. If they have not been broadcast, and station wants to use an interview disc, order it FREE direct from: DICK STROUT, INC., P.O. BOX 907 BEVERLY HILLS, CALIFORNIA -_ POPPI EP