The Big Mouth (Columbia Pictures) (1967)

KENTUCKY FRIED CHICKEN TIE-UP Shown here is Still No. Pub. 32, showing Jerry Lewis enjoying Kentucky Fried Chicken during a production break on "The Big Mouth." With him is Col. Harland Sanders, originator of the famed roadside organization, which has thousands of franchised dealers across the country. Col. Sanders also appears in "The Big Mouth." Jerry Lewis has made special radio spots for Kentucky Fried Chicken and "The Big Mouth." A television commercial has been prepared, plugging both the comedy and the Kentucky Fried Chicken parlors, from stills and actual film footage. In addition, special paper stream ers plugging "The Big Mouth" are being made available to the Ken tucky Fried Chicken dealers for use in their windows. : These tie-in promotion items may be obtained through the advertising agencies which handle Kentucky Fried Chicken accounts geographically. Get in touch with the advertising agency in your state or territory and work with them on: e Proper planting of radio and television spots. ¢ Display Kentucky Fried Chicken streamers, stills and other material from the picture at the organization's roadside parlors. e A "Big Mouth" chicken-eating contest, worked with disc jockey or television personality. e Communications VIP "hosting" a Kentucky Fried Chicken party for guests, chosen in a sweepstakes or a contest, who also participate in an auto parade to the theatre to see the film. e Locally-printed messages—possibly lucky-numbered—on Kentucky Fried Chicken napkins or rubber-stamped on containers. For Your Information: Kentucky Fried Chicken is using Still No. Pub 32, above, in a full-page color ad in Look Magazine, July 25. Copy reads, in part: ‘The Big Mouth’ Loves Kentucky Fried Chicken Take it from the Colonel Because it's tender and tasty and finger lickin’ good .. . Because it's seasoned with Colonel Sanders’ secret recipe of 11 spices and herbs ... and cooked according to his patented process. Jerry Lewis and the Colonel are in a new comedy, "The Big Mouth" released by Columbia Pictures. And during the shooting they enjoyed lots of Kentucky Fried Chicken. Jerry says it's like having Sunday dinner. And it is .. . Funnyman Jerry Lewis rakes Kentucky Fried Chicken pretty seriously. He loves it. You will. too . Kentucky Fried Chicken Advertising Agencies ALABAMA Dewey L. Webb Dewey Webb & Associates P.O. Box 702 Huntsville, Alabama 35804 Johnson and Associates P..O Box 2122 Decatur, Alabama 35601 ARIZONA Jack Trustman Jack Trustman Advertising Redondo Tower 8 Paseo Redondo Tucson, Arizona 85705 Paul B. Leboeuf Advertising Marketing Association 2727 North Central Avenue Phoenix, Arizona 85004 CALIFORNIA Lou Lampe Lou Lampe Advertising 3142 East Olive Avenue Fresno, California 93702 Lex Overzet c/o Quality Distributing Co. of Cal. 400 Main Street Los Altos, California Harvey Kaufman Davis, Johnson, Mogul & Colombatto, Inc. 3810 Wilshire Boulevard Los Angeles, California 90005 FLORIDA The McDavitt Company Pe @RiBox 2325 Daytona Beach, Florida 32014 Mel Brunning Brunning, Bacon, Hartman & Vollbrecht, Inc. 806 Universal Marion Building Jacksonville, Florida 32201 Robert Gilpin Gilpin, Peyton & Pierce P.O. Box 31329 Orlando, Florida 32899 Marshall J. Simmons Marshall J. Simmons Adv. Asso., Inc. 35 NE 17 Street Miami, Florida 33122 John Appleyard Agency, Inc. P.O. Box 1902 Pensacola, Florida 32502 Don Menard Tully-Menard, Inc. 2207 South Dale Mabry Tampa, Florida 33609 Haselmire-Pearson Advertising, Inc. 324 Datura Street West Palm Beach, Florida 33401 GEORGIA Tommy Wells Chuck Shields Advertising 1075 Spring Street Atlanta, Georgia 30309 ILLINOIS Robert Pearle Weber-Cohn Advertising 400 West Madison Street Chicago, Illinois* 60606 INDIANA Newman and Associates 4 Neman and Associates “ 1737 North Meridian Street Indianapolis; "Indiana 46202 Carl Evans Martin-Evans, Inc. 815 Anthony Wayne Bank Building Fort Wayne, Indiana 46802 KANSAS Sam Worsham Forbes, Inc. 3305 East Douglas Wichita, Kansas 67218 LOUISIANA Charles Dolce, Inc. International Trade Mart Building Room 927, Canal Street New Orleans, Louisiana 70112 MARYLAND Bill Morgan Bailey & Mockbee Advertising 140 Congressional Lane Rockville, Maryland 20852 MICHIGAN Mort Jaffe Solomon-Sayles Advertising 35th Floor, Book Building Detroit, Michigan 48226 Al Berg Breen Advertising, Inc. 312 Bearinger Building Saginaw, Michigan 48605 MINNESOTA Arch Crist Zelenovich & Crist, Inc. 625 Second Avenue South Minneapolis, Minnesota 55402 MISSOURI Ray Manning Ray Manning and Associates 7207 Oakland Avenue St. Louis, Missouri 64506 NEW MEXICO Bob Fall The Advertising Service P.O. Box 1876 (217 White Building) Roswell, New Mexico 88201 NEW YORK Adelaide Rice Laux Advertising, Inc. 105 East Seneca Street Ithaca, New York 14850 William H. Campbell Lloyd Mansfield Co., Inc. Marine Trust Building Buffalo, New York 14203 Pre-Sold to 21,000,000 Fans! Jerry Lewis and "The Big Mouth" has been pre-sold to more than 21,000,000 national and fan magazine readers via full-page ads in the following publications: e SEVENTEEN e SCREEN STORIES e MOTION PICTURE e PHOTOPLAY e MODERN SCREEN OHIO Joe Wesnitzer Mark Advertising Agency 1907 Cleveland Road Sandusky, Ohio 44870 Larry Goldstein Media Production Assoc. Suite 711, 3101 Euclid Building Cleveland, Ohio 44115 Robert Hutchison Hutchison Advertising “6° 219 South High Street ~ Columbus, Ohio 43215 OKLAHOMA Eddie Jones Harden's 7901 East 41 Street Tulsa, Oklahoma 7415 OREGON Dick Swearingen Kendon Mount Advertising 2035 SW 58 Avenue Portland, Oregon 97221 PENNSYLVANIA Frank J. Callahan Lewis & Gilman, Inc. 6 Penn Center Plaza Philadalphia, Pennsylvania 19105 TENNESSEE Bill Hudson BIl Hudson and Associates 1609 Hawkins Street Nashville, Tennessee 37203 TEXAS Donald Vannini McCrary Advertising Agency 12th & Bishop, Suite 220 Dallas, Texas 75208 Michael O'Neill Aylin Advertising Agency, Inc. 2737 Buffalo Speedway Houston, Texas 75208 UTAH Alan Frank Alan Frank & Associates 247 South Main Street Salt Lake City, Utah 84101 VIRGINIA Bob Guillot Bob Guillot Advertising 1008 North Randolph Street Arlington, Virginia 22201 WISCONSIN Edward R. Bucholz Edwards Advertising Agency 110 East Wisconsin Avenue Milwaukee, Wisconsin 53203 Fred E. Zaner Zaner Advertising Agency 13454 Watertown Plank Road Elm Grove, Wisconsin 53122 WASHINGTON George B. Aller Radio Station KAPS P.O. Box 70 Mount Vernon, Washington 98273 CANADA Mike Sirokolit, Allan Goldman Goodis, Goldberg, Soren, Ltd. 23 Prince Andrew Place Don Mills, Ontario, Canada R. A. Cowley Grant Advertising, Inc. 48 St. Clair Avenue West Toronto, Ontario, Canada Page 9