The Big Sombrero (Columbia Pictures) (1949)

SMELL LL : 2 Easy-to-Do Lobby Stunts FROM 1-SHEET ... Ot SO O00 O00 OD OO8-OOE OO O00 BOD BOO O00 OOD OOD MOD ORE O00 O00 S00 SED DE DU0 BO BOD O00 80 NOD DES OO SOO O00 TOO S00 BOO OO S00 O00 S08 S00 O00 S00 OES O00 SE OO EOE O00 HOS OEE DME BOE Se HOD OO Because of its design, the onesheet is ideally suited for use as a hanger for advance and current exploitation. Cut out and mount a quantity of posters, transposing the words, “in CINECOLOR,” as shown. Letter playdate information on the sombrero brim. The hangers will be rather large (about 27” x 30”) and should be used as eyecatchers in your lobby and around the marquee. FROM 3-SHEET... Have your sign man mount the three-sheet and jig-saw it into shape as shown. Fix the cutout on a base with two wings. On the left-hand wing, use the copy cut from the upper portion of the poster. On the right-hand wing, letter starting date. Use the display in a prominent lobby spot in advance and move it out front on opening day, replacing the starting date with “Now Play aa ing. TS SO OO SSO UE OSSD 0 SS SOE OD HOOD TOD OY OT OUT OT 0 D0) 0 TD OUT OUD OUT TT ANT 00) UT ANT S00 ON) OT ONT O00 OUT OUT O00 00) O07 O00 O00 00D 0D ONT AUD O00 O00 ONT AND OUD OU) NT 00) QUE O00 OUT O00 00) G00 O00 G0 OUT Q0Y OUT OT OUT OUD OU) NT O00 O00 000 OU O00 O00 TOT G0 OD O00 TE OD M00 TEE 0 OD OE OU Pane 0 00 00 000 O00 0D OE SUE OOD SEE SEE HOD S00 O00 S00 DOE ORE AOE OE SUE OOD S00 O00 NOE OOD O00 O00 OE OEE OEE TOE HON DOE TOO DUE G00 DOE O00 OUD SOL SUE SOE OOO SOD SOE O00 S00 DOD AO OEE SEE OOD ORE AO0 MOE OE OOD OE OOD OEE HOE HOD OUD O00 ORE SUE OE SUE SUE TO8 S00 O00 BUN N00 DON NOD OUD OUD ONT OUD ONT OUT O00 SUE OUN NUD O00 NON OUT OUD OUT G00 OUT OY ONT OND OTD ONT OUD-D00 O00 ONT G00 ONT AUT ONT OOH NUD-O0) O00 O00 O00 00) O00 000-000-000 O00 000 O00 000 0 00) 000 000 00 SO AU URE VUE UE UE UE UC (0E 0 UE 0 08 0 00 OE 0 eee a POSTER FRONT SHOWS AUTRY IN ACTION This inexpensive front is designed entirely from ''The Big Sombrero" posters and can be made by your sign artist with very little hand work. A little retouching to blend the pieces into a smooth layout is all that is necessary. The overhead board is made from units of the six-sheet, cut apart and rearranged as illustrated. The right-hand three-sheet panel contains the regular three-sheet ''as is.'' On the left-hand three-sheet panel, the head of Gene Autry (upper right) is lifted from the six-sheet, as are the art and words, "in CINECOLOR," used across the bottom of the panel. The credits, the art above the credits and the copy in the upper left-corner are from the three-sheet. SELL IT WITH RADIO Plant these radio spots before and after Western action programs, record programs of Western music and during other strategic times. 15 SECONDS Our sombrero's off to Gene Autry as he rides to the rescue of a Mexican spitfire in "The Big Sombrero,"' Columbia Pictures’ newest action film in Cinecolor. See Gene Autry in "The Big Sombrero" at the State Theatre on Friday! 30 SECONDS Gene Autry and his famous horse Champion return to the State Theatre screen on Friday in ''The Big Sombrero,'' Columbia Pictures’ new outdoor action drama in Cinecolor. In "The Big Sombrero,''’ Gene Autry carries Western action and music south of the border to glamorous Mexico to rescue a Mexican spitfire with true Western gunfire. Don't miss Gene Autry and his famous horse Champion at the State Theatre on Friday in Columbia Pictures’ ''The Big Sombrero," in magnificent outdoor Cinecolor. ADVANCE TRAILER Filled with the color, action and music of "The Big Sombrero," the trailer offers your patrons an exciting taste of the film itself. Order the trailer direct from National “Screen Service. COSTUME MATINEE A costume matinee for children should be a surefire attention-getter. Shown above is one such matinee, arranged during one of Gene Autry's personal appearances. Offer promoted prizes to the best costumes. Publicize the stunt extensively and try for newspaper coverage. 3 STILL SETS PRODUCTION SET (25): Highlights from the picture for photo frames, as well as displays. NEWSPAPER SET (25): Picked specially to please the editor who prefers photographs to mats. ART SET (6): Additional stills of the ad and poster art work, not included in either the regular production or newspaper sets. Order from National Screen Page 15