The Black Arrow (Columbia Pictures) (1948)

Giveaway Here’s an interesting teaser card that folks will look at more than once and will save to show their friends. Have a local printer make up several thousand, using the one-column mat of the box and mats of the two stars (see publicity pages). Distribute the cards at your theatre and from counters of local merchants. Order N#at I-A (arrow box only) from your National Screen Service exchange. Is THE scehs ARROW In or On the Box: Look Again! You May Be Wrong! THE BLACK ARROW’ A Columbia Picture starring LOUIS HAYWARD and JANET BLAIR e State Theatre IANATAMAMAMATAMANAMAMANAMAATAMATAnAMANAMARANARAMANAL BOOK ADMISSION Make a free admission offer, via extensive newspaper and radio publicity, to the first 25 people who bring Robert Louis Stevenson books to your opening show of “The Black Arrow.” Publicize the fact that you will keep the books and present them to a local hospital, orphanage, or other charitable institution. Cukor In Plant this mat in a local newspaper and present guest tickets for the best 15 color-in jobs. As an alternative, run the same contest on heralds, distributed among school-age patrons. Order Mat 2-A (2 Cols. x 4 3I4 in.) from National Screen Service. ESSAY CONTESTS Use newspapers, children’s radio programs and school bulletin boards to publicize an essay contest on one of the following subjects: I) “Why I enjoy a Robert Louis Stevenson Adventure Story Like ‘The Black Arrow’.” 2) A comparison between “The Black Ar row” book and movie. 5b) “My Favorite Robert Louis Stevenson Story.” Present cash prizes for three best essays, tickets for 15 runners-up. BOOK BALLY Have your sign shop build a compoboard “book,” large enough to cover a man, with holes for his eyes, and copy on the sides reading: Out of the Thrilling Pages of Robert Louis Stevenson ... Into Your Heart! Columbia Pictures Presents Robert Louis Stevenson's “The Black Arrow,’ Starring Louis Hayward and Janet Blair at the State Theatre Friday! FOLLOW THE ARROW! Make up arrow-shaped posters, with backgrounds in black. Copy in contrasting color should read: “ “The Black Arrow’ State Theatre!’ Post black arrows all over town opening day. If local ordinances permit prepare and use a similar sidewalk stencil. PROCLAMATION Get the Mayor or head of your town’s Board of Education to issue the following proclamation: WHEREAS the stories of Robert Louis Stevenson have pleased generation after generation of men and women, and will continue to give enjoyment until the end of time; and WHEREAS the stories of Robert Louis Stevenson have provided material for many of our most enjoyable motion pictures; and WHEREAS Columbia Pictures’ “The Black Arrow,’ the latest Robert Lowis Stevenson story to be brought to the screen, will have its local premiere at the (theatre) on (playdate) ; NOW, THEREFORE, I, JOHN DOE, MAYOR OF BLANKTOWN, do designate the week starting (playdate) as ROBERT LOUIS STEVENSON WEEK. Plant the proclamation in local newspapers and on the air. Make photo enlargements of it and plant them in book windows, and on library and school bulletin boards. BOOK STUNT Create excitement in town about “The Black Arrow” by getting folks to look for one dollar bills and guest theatre tickets concealed by you in Stevenson volumes all over town. Announce, in newspaper and radio publicity, that ten $1 bills and 25 guest theatre tickets will be hidden on the day before opening among the pages of Robert Louis Stevenson books in the public and lending libraries around town. The stunt would be ideal for a local record program announcer or other radio personality. Page 17