The Brave Bulls (Columbia Pictures) (1951)

| Newspapers GREAT MOMENTS: '*e pctre Mel Ferrer, as the matador Luis Bello, has the greatest sensation of his life—''For a moment he was afraid of nothing!" This can inspire a newspaper or radio contest in which entrants submit essays, in 50 words or less, on the subject: ''The Greatest Moment of My Life." Present guest tickets to your theatre for the most interesting entries submitted. CROWD SCENES: Tel the photos: raphy editor of a local newspaper about the magnificent crowd scenes in ''The Brave Bulls," greater even than those in "All The King's Men," and ask him to sponsor an amateur photo contest in which entrants submit shots of local crowd scenes. Cash or promoted merchandise prizes are presented to winners, guest tickets to runners-up. Stunt may also be worked with local camera supply shop. In this case, publicize the competition via cooperative advertisements, news stories and window displays. PHOTO St, oe eroes: treatment (stills with keyed-in captions) is available for newspaper reproduction in strip form only. If your paper will cooperate, write Publicity Department, Room 901, Columbia Pictures Corp., 729 Seventh Ave., New York 19, N.Y. The material will be mailed to the paper and your theatre's name will be mentioned. Page 6 Millions have thrilled to the celebrated best-selling novel by Tom Lea, upon which “The Brave Bulls’ is based. The new Pocket Books edition, illustrated at left, is being merchandised throughout the United States (see tack card, right.) Be sure that all the literary groups in your town know that the novel is now a great movie, coming to your theatre. Invite newspaper book reviewers to see the picture and write articles on it. Use blowups of book reviews in your lobby and spot book review quotes in your promo tion material. BOOK STORES Set bulletin board displays linking the book with your showing in all public libraries. Similarly, arrange window displays in book stores and lending libraries and try for co-op ads, too. Make store displays as attractive as possible through liberal use of stills. An “outof-the-pages-of-the-book” display might also be set up in your theatre lobby using a blow-up of the book, stills from the film and elements from the posters. WALKING BOOK BALLY Improvise a huge “book” which can fit over a man’s shoulders with copy that Tom Lea’s novel is now another screen hit from Robert Rossen, producer of the 1949 best picture Academy Award winner, “All The King’s Men.” Send “book” around town during playdate. FROM THE PASSIONATE PAGES of TOM LEA’S SPECTACULAR NOVEL, Another Memorable Achievement by ROBERT ROSSEN, Producer Offer free admission to the of The Academy Award-Winning “ALL THE KING’S MEN” first 50 people who bring to your theatre copies of Tom Lea’s novel in its Little, Brown and Co. original edi tion. Announce that books will be sent to a local hos pital or charity. BOOKMARK— Imprint your credits and distribute these in schools, li ; READ THE BOOK! braries, etc. Order Mat 1-E SEE THE MOVIE! (2” x 6") from National vueaven: Screen Service. (PLAYDATE) Promote Book-Film Tie-Up t TACK CARD ' A limited quantity of two-color newsstand tack cards, shown above, are available at your Columbia Pictures exchange. Place them with the help of the local Pocket Books distributor. For further information write: Exploitation Department, Columbia Pictures Corp., 729 7th Ave., N.Y. 19, N.Y. Radio TRANSCRIPTION: ''e "2¢'° transcription includes |5-, 30and 60-second spot announcements. Place it on local radio stations; use it in your lobby and during show breaks. All spots are open end for local announcer to add credits. Order transcription from your Columbia Pictures exchange. It will be shipped from N. Y. SPOT « Place these announce ments where they will reach the most listeners. 15 SECONDS: Violent in its passions! Dramatic in its violence! From the pages of Tom Lea's celebrated best-selling novel comes another memorable achievement by Robert Rossen, producer of the 1949 best picture Academy Award-winner, "All The King's Men.'' See "The Brave Bulls" at the State Friday! 30: SECONDS: 2) bores Bulls!" Here is a motion picture! Nothing you've ever seen matches its splendor . . . surpasses its suspense! Columbia Pictures proudly presents Robert Rossen's production of "The Brave Bulls," at the State Theatre Friday. You thrilled to Robert Rossen's 1949 best picture Academy Award-winning film, “All The King's Men." You'll be more thrilled when you see "The Brave Bulls," based on Tom Lea's great novel. "The Brave Bulls" features Mel Ferrer and introduces beautiful Miroslava. See "The Brave Bulls’ at the State Theatre starting Friday!