The Brave Bulls (Columbia Pictures) (1951)

Merehandise Your the! Nexuuwe had to spend $10 tor building and, a8 we leane| ) “the brave bulls’ For everyone interested in the matador spirit of old México. The print on this scarf is from the original painting done for Mr. Stanlay Marcus by Tom Lea, author and illustrator of the best-seller, "The Brave Bulls.” A luxuriously big silk square with handrolled edges, Vivid colors on grey, green or beige backgrounds 9.95. Scarf Shop, first floor Ni oa + SCARF { Illustrated here is a newspaper advertisement of Neiman-Marcus, one of the world’s leading department stores, announcing “The Brave Bulls” Scarf, reproduced from the original painting by Tom Lea, author of the bestselling novel. Contact local stores who handle scarf and arrange co-op ads and window displays. Too, plant on newspaper fashion pages the photo of the scarf itself, available at National Screen Service as Still No. Exp. 1. For information, write: Strauss and Mueller, Symphony Scarfs, 389 Fifth Ave., N. Y. 16, N.Y. Art Still The drawings of a matador in action are available on Still No. Art 3. Individual drawings can be enlarged for lobby cutouts and displays. Use the drawings for school art classes, offering guest tickets for the neatest tracings or best copies. Spot the drawings in your program. Your engagement can—and should!—inspire a number of department and specialty store promotions of Mexican fashions, jewelry, handicraft, etc. Contact the head of the best store in town and give him the exclusive right to use the title to sell his merchandise if he promotes it big—newspaper ads, displays, fashion show, etc. Please avoid the use of players’ names and photos and any direct or implied endorsement. Other promotion angles are contained on this page: SELL THE MUSIC “The Brave Bulls” has one of the finest musical scores ever recorded on a motion picture sound track. Much of the music was written especially for the picture, but the numbers listed below, popular Latin tunes available on RCA-Victor records, are also heard in the film. Get the discs played by local radio stations, with announcements crediting your showing of “The Brave Bulls.” Arrange music store window and counter displays selling the records and the picture. Too, play the records in your theatre and lobby. The records: “The Virgin of Macarena” (#76384-A) Adelita Trujillo; “Cielo Andaluz’ (#70-7125-A) Orquesta Espanola under the direction of Rafael Oropesa; “Adelita” (#23-0349-A) Tito Guizar and His Troubadours; “Tu Solo Tu” (#23-1409-A ) Miguel Acebes Mejia and (#23-1503-B) Fernando Fernandez and Lupita Palomera; “Mambo” No. 5 (#23-1546-B) Perez Prado. SONG AND DANCE @ Get local dance hall, hotel or social organization to run “Brave Bulls” Fiestas featuring Mexican music, costumes, etc. © Induce the dance studio in town to create a “Brave Bulls” Rhumba. Help promote it via co-op ads, demonstrations, posters, etc. @ Locate a small group of Mexican music musicians to give impromptu shows in the streets, hotels, clubs, on the air, etc. Be sure to get your credits. Honor Mexico @ Invite local Mexican officials and visiting dignitaries from Mexico to be your guests of honor on opening night at a special advance preview. Plant a newspaper photo and arrange interviews. @ Arrange for the Mexican consul or other Mexican dignitary to present a special scroll to Robert Rossen commending him for his achievement in bringing Mexico to the screen in “The Brave Bulls.” Get publicity. @ Have the leading Mexican in your town (a pretty Mexican girl would be best of all) present the print of “The Brave Bulls” to your mayor. e Ask the mayor of your town to honor “The Brave Bulls” with a special proclamation citing the film for its substantial contribution to friendly relations between the United States and Mexico. Picture 1 BLOUSE | Inspired by “The Brave Bulls” is the Matador Blouse which has been publicized in leading woman’s magazines and in newspapers from coast to coast. Contact local stores who handle the blouse and arrange co-op campaign. For information write: Florence Glassberg, 49 West 37th Street, New York, N.Y. Schools All the educators of your town will be interested in "The Brave Bulls,"’ a magnificent and entertaining story about Mexico. Hold a special advance preview for the faculty and student leaders of your colleges and high schools, and get their cooperation in promotions like the following: FILM: Link "The Brave Bulls" with Tom Lea's memorable novel on which it is based by offering prizes for the best reviews of the book. Too, ask educators to help place and distribute posters and bookmarks (see page 6 of this pressbook) linking the book with the picture. REVI EW e Offer awards for the most interesting reviews of the picture submitted by a local college and high school student. Publicize the competition in school publications, bulletin boards, etc. ART: Supply the art teach ers of high schools with action and art stills from the picture and offer guest tickets to students who submit the finest posters publicizing your playdate. Display their efforts in your lobby in advance of playdate and in shop windows throughout town. RADIO: Arrange a screen ing for a group of high school and college students, and then have them interviewed over a local radio or television station for comments. Page |