The Cowboy and the Indians (Columbia Pictures) (1949)

YSSSSOOOS SPSS SSIS SOO SISOS Trenton, N. J., recently staged an all-out “‘Gene Autry Day” promotion under the direction of RKO {¢ Capitol Theatre’s Henry Scholl. A giant parade climaxed the city wide stunt, which included city SSSSSSSS9SSSS59S¢ government aid, newspaper and <a radio coverage, etc. Work this stunt locally in conjunction with “The Cowboy and the Indians.” e Go after Gene Autry dealers to develop and supervise the plan. e Get Mayor’s proclamation and active participation. e Get city departments and business associations to pitch in. e Newspapers and radio stations give “Gene Autry Day’ full coverage. e Local merchants set window and counter displays, co-op advertising, contribute parade prizes and prizes for other contests. SOSS SOS OOS OOS SO SO SSO OS OSS OSS OS SOS SS SOOSS: e Make sure that your Gene Autry Day parade is properly policed and, also, that it is well varied. SOSSSSSSSSS SS SSS SSSSSOSSSSSSSES: > RADIO SHOW Autry broadcasts every Saturday evening, 7 p.m., E.S.T., over the Columbia Broadcasting System. If there is a CBS outlet in your town, go after frequent spot announcements calling attention to the picture as well as to the radio program, co-op ad for radio pages, etc. BOOK SHOPS Arrange for book store and library displays around "The Cowboy and the Indians," using stills from the picture and full credits. POSS ; *% hd % Radio Spots °: y x WV 15 SECONDS: War whoops ring and warpaths 4} flame as Gene Autry rides with the Navajos in $ “The Cowboy and the Indians.” Don’t miss Col% umbia Pictures’ “The Cowboy and the Indians,” $ starring Gene Autry at the ...... Theatre bex PINNING \. 9) ee wt yas & ra) 30 SECONDS: “The Cowboy and the Indians” are on the warpath! Gene Autry and Champion battle paleface treachery in “The Cowboy and the Indians,”’ new Columbia picture opening ........ AEARE Foes, Theatre. A modern story with old West thrills, ‘“‘The Cowboy and the Indians” is a tune-filled, gun-smoking drama, with Gene Autry blasting paleface killers to help the Navajo Indians. See Gene Autry and Champion in “The Cowboy and the Indians” at the ........ Theatre beginning ..... DOSOSSO SOS SSO SS SS S¢ “A $$$99999999998S" OSC OSOS > Your playdate of 'The Cowboy and the Indians’ should be prominent in all ‘Autry Day’ publicity. Stage a “Gene Autry Day In Your Town! SOD SOS SOSS SSIS PPP PG PPPS PP PP SPSS IS PPP PPPS SSS PSPSPS PSPSPS SS SSCS SSS SOB BSE SESE SS SSSSSESS AUTRY COLUMN Gene Autry’'s column, ‘Horse Sense," distriouted by McClure Newspaper Syndicate, 75 West St., New York, N. Y., appears daily in newspapers throughout the country. If it is carried by a paper in your town, work out such promotions as a co-op ad linking the column with your playdate, truck and newsstand posters, publicity stories on Autry, and a lobby blow-up of the column with credit to the newspaper and to your picture. MERCHANDISING Wherever possible, arrange for merchants to group cowboy-and-Indian-type merchandise in window displays and to advertise the merchandise extensively. Use stills and credit cards in displays. Newspaper advertising might be along the line: ''For the Cowboy and the Indians of Blanktown's Younger Set.. .' TRAVEL BUREAUS Travel agencies, railroad and bus terminals, etc., should have posters calling attention to the scenic West—''Home of the Cowboy and the Indians." Prod. Still No. 17 might be used along with full picture and playdate credits. YOU. 700, tan furs out PPPOPF SS PPPS PPP PSPSPS PPS SPS SSS SSPI SP PSOSOSSS. ae TERN ace accra SAA ACER BALE EERE LEE ON MERCHANTS WENT ALL OUT... with window displays and newspaper ads! POOOPSS SO SSS SOS SSS SS SSS SPS SOO SSS S< Shown is the 8-page “Gene Autry Day’’ SESOSSESS SSPE ISOS OSS S&S brochure pre¥} pared after the % Trenton, N. J., % stunt, distributed through National Screen Service and inserted in_ this pressbook. The Put the 'Gene Autry brochure tells Day’ brochure into what happen ° A ed, how it hapimmediate work — peliadl did how for you! you can do it! TOY STORES Chain and variety stores should be approached for window and counter displays. Ring in as much Autry-endorsed merchandise as possible. Autry Music : Valuable music exploitation is possible with these songs from the film: “One Litthe Indian Boy” by Bob Builder unpublished) ; “America” (public domain) ; “Silent Night” (public domain); ‘Here Comes Santa Claus” by Oakley Haldeman, & published by Western Music, 6520 Selma ¥ Ave., Hollywood 28, Calif., recorded for ¥ Columbia Records by Autry (#37942). % % : ‘4 % : . Columbia Records releases all Autry x recordings, and offers dealers a wide x WW range of promotional material, such % 4 . MZ as the window streamer shown above. 33 A, Arrange for displays and see to it that % LY, recording are used on the air and in : » juke boxes. For details, and promo¥ “a, tional material, write to: % % %, Mr. Don Law % ¥ 1473 Barnum Ave., Bridgeport, Conn. ‘ $$.$9$9996599S99S 9959956 9S 5596 5565666665% Page 9