The Doolins of Oklahoma (Columbia Pictures) (1949)

The ‘‘reward’” art work, keying the pressbook ads and posters, should play an important part in your showmanship campaign. The illustration (right) is available in two different ways: 1) As 5-column Mat 5-A (12” deep) for use on posters which Reward Poster should be tacked up in every section of town. 2) As Mat 3-B (5” x 6%” deep) for use in herald and card handouts. Still used in the illustration is adapted from Still No. Art 3. Mats and still are available at National Screen Service. ‘SEE -BOARD A unique and easily-contrived “see’’-board should be used on one wall of your advance lobby. An outline map of the state of Oklahoma, made of compoboard and as large as possible to fit the walls, should be surmounted by the banner line: “The Doolins of Oklahoma Are Coming!” Pin to the compoboard various captioned scenes from the film, including the following: Prod. Still No. X-522—“Stagecoach Chases” Prod. Still No. X-525—‘“‘Famous Bank Holdups’”’ Prod. Still No. X-533—“Great Train Robberies” Prod. Still No. 24—“‘Daring Jailbreaks”’ Prod. Still No. 17—“‘Stampede to Freedom” Prod. Still No. 102——‘Honeymoon Hideaway” Prod. Still No. X-517—“Stampede to Freedom”’ Prod. Still No. 68—“Doolin’s Last Stand” WESTERN LOBBY Place the emphasis on guns in setting up an advance Western lobby, with a credit card veading “The Doolins Are Coming!’’ for a week of more. Change to a regulation picture and playdate credit card ten days or so in advance of opening. Put Western costumes on your staff, of course! ADVANCE TRAILER Big as Oklahoma itself, and as filled with action as “‘The Doolins of Oklahoma,” this exciting trailer should be ordered well in advance of your playdate for frequent showings. It is available at your National Screen Service exchange. Page 10 For Details, See RANDOLPH SCOTT in Columbia Pictures’ "THE DOOLINS OF OKLAHOMA" STATE THEATRE NOW SSSSSSSSSSSSSSSSSSPSSSSSS SSS SPSS SBESSSSOSS SSS SSS SSOSSSS wv ‘DOOLINS ARE COMING! Plaster your town with the news: “The Doolins Are Coming!” Well in advance of playdate, post wherever possible teaser tack cards and snipes using the line mentioned, as well as a scene from the picture. In addition to “paper,” arrange for sidewalk stencils in the same vein, using a horseshoe shape. If police regulations permit, such sidewalk stencils should guide passers-by towards your theatre, or towards billboards carrying your “The Doolins of Oklahoma’”’ posters. (See back cover of pressbook). WAITING COWGIRL For word-of-mouth publicity well in advance of playdate, plant an attractive girl in cowgirl costume in your lobby near a sign reading: “I’m Waiting for ‘The Doolins of Oklahoma.’’”’ Stunt might also be worked in terminals, hotel lobbies and any other important spot around town where people congre gate. 4 STILL SETS Four practical still sets are available for your campaign on “The Doolins of Oklahoma”’ at your National Screen Service exchange. The still sets are: 1) a production set of 25; 2) a newspaper set of 25; 3) an art set of 4 (reproductions of key art from the press book ads and posters); 4) a publicity-exploitation set (stills used for the publicity scenes and in the exploitation campaign). MASKED RIDERS Send a number of masked cowboys and cowgirls through the main business, shopping and school sections of your community, with signs calling attention to your picture and playdate. In addition to this “natural’’ street bally, work the following: SHOOT THE DOOLINS! Arrange with local newspaper or radio station for a “Shoot the Doolins” Amateur Snapshot Contest, in which contestants take pictures of any or all your bally men. Guest tickets should go to those snapshots judged “best,” and the submitted photos should be placed on display in your theatre lobby. Cooperating newspaper or radio station should plug contest frequently, as well as your picture and playdate. HITCHING POST Set up a hitching post outside your theatre for the use of your bally men and their horses. Sign on the hitching post should read: “Reserved for ‘The Doolins of Oklahoma.’ ” MOUNTED POLICE If your community has mounted police, try to arrange for your bally men to ride with them on their rounds, giving the impression that an arrest has been made. PARKING METERS Have your bally men tie their horses to regulation parking meters, and “forget”? to pay the fees. The stunt, worked with Police Department cooperation, could make an interesting and exciting newspaper and radio feature. THREE-SHEET GUTOUT ¢ OKLAHOMA | wos, GEORGE MACREADY LOUISE ALLBRITTON a7 JOHN IRELAND "® _ VIRGINIA HUSTON _ CHARLES KEMPER echoes: iy Sennett 4 ~ A REGRESS. STARTING FRIDAY Cut out and mount the three-sheet as indicat ed here, using a panel of action stills on the right hand side. Added interest can be created by using cheesecloth or other transparent backing for the nine star stills of the poster and placing flicker lights behind each head. Lights should be arranged to flash in sequence, if possible.