The Flying Missile (Columbia Pictures) (1950)

Give Every Youngster in Town His Own ‘Flying Missile! Use this spectacular mat reproduction of “the flying missile” to make your engagement of “The Flying Missile” one of the most exciting things that ever happened to the boys and girls of your town—and their parents, too! Put this giveaway to use in the following ways, as far in advance of your playdate as possible. NEWSPAPER Offer "the flying missile" to the most enterPROMOTION: prising newspaper promotion manager in town as an ideal, circulation-building giveaway. Ask him to publish it daily for at least three days in advance of playdate. Youngsters are instructed to paste "'the flying missile''’ down on light cardboard (a manila folder will do), cut it out, assemble and fly it. Newspaper can enhance the promotion by running a gliding or color-in competition (see below). Be sure to get your credits. Print up several thousand "'flying missiles," and give Pp y GIVEAWAY: them to youngsters, both at and away from your theatre in advance of opening, or as an opening day giveaway. Ask a merchant to share costs by imprinting his message on the back. Merchant may join in the giveaway, of course. THEATRE Cut out and assemble a quantity of these "flying mis siles'' for use in your theatre. Hang them from lobby DISPLAYS: ceiling in advance of playdate, and in your lobby place a 40" x 60" announcement of the opening day giveaway and of your ''flying missile’ contests (below). On opening day, use your "flying missiles'' as marquee hangers. EDITORS, COLUMNISTS: to every newspaper columnist and editor and to every radio commentator in town. Many will probably find them amusing and newsworthy. Give an assembled, ready-to-fly "flying missile" CONTESTS Offer a cash prize to the youngster whose "flying missile'' makes the longest, most accurate flight. Have FOR KIDS: local aviation experts judge the contest, which should be held in a park or other centrally-located, traffic-free area. Offer an appropriate trophy for the most attractive color-in job done on "the flying missile." SCHOOL "The Flying Missile’ should be warmly received by local school authorities. Get them to distribute the "missiles" AID: during school hours, and allow the children to assemble and fly them during recreation periods. Offer guest tickets as prizes to schools who run flying or coloring contests (see above). STREET Obtain permission from local police authorities to launch balloons or cardboard '"'flying missiles" (see above) from BALLY: the roof of the highest building in your town in advance of playdate. Tied to each balloon, or clipped to the nose of each "missile," is a small card announcing your playdate. The cards could be numbered consecutively, with free admission on opening day to those whose numbers are posted in your lobby. Ask a Navy or Army official and a pretty girl to help you launch the balloons or missiles. Inform newspapers about the stunt and get them to cover it. SKY Hire a local sky-writing company to spell out: "The Flythig Missile excy hs boca (Theatre)'"’ on opening WRITING: day. As an alternative, hire a helicopter to fly around town, with a target sleeve announcing news of your showing. UP IN Borrow a barrage balloon from local Army or Navy authorities, and arrange to have it floated from the THE AIR: roof of your theatre on opening day. Have your local signshop paint "The Flying Missile on the balloon, in water-soluble pigment that can be washed off. See THE FLYING MISSILE” /a Action ! YOU CAN LAUNCH THE BOMB THAT STALKS ITS PREY! COLUMBIA PICTURES presents HOW TO LAUNCH “THE FLYING MISSILE” | YING MIS | L Cut out carefully. Fold fuselage. Make two wing and Starring tail slits at the same time to insure accuracy. GLENN VIVEC A FORD LINDFORS with Henry O'Neill Carl Benton Reid Joe Sawyer Screen Play by Richard English and Jamies Gunn Produced by JERRY BRESLER ~ Directed by HENRY LEVIN PLAYDATE Insert wing and tail and pull back into position. No gluing should be necessary. Add two or three paper clips to the nose for balance. To launch, hold lightly under wings, and throw “The Flying Missile” straight, with a follow-through. pis ~ THEATRE IMPORTANT: For best gliding results, ''the flying missile’ should be printed on 110 |b. bristol stock. For greater effectiveness, print "the flying missile" on colored stock, or in colored ink on light colored stock. COMIC PAGE AD ANGLE If the comic strip pages of There Are Flying Missiles! SEE FOR YOURSELF America’s Most Fabulous Secret Weapon on the Screen for the First Time! THE FLYING MISSILE (Official Billing) (Playdate) (Theatre ) the newspapers in your community carry cartoons of the “Buck Rogers” and “Superman” type, then a special ad along the lines suggested here should be planted on the comics page, Made in Cooperation with the Department of Defense or as close to it as possible. Still No. Art. 5 is shown here.