The Guns of Navarone (Columbia Pictures) (1961)

PRE-SOLD "The Guns of Navarone"’ has been attracting tremendous attention in the world press. Starting with its Grecian location, Keep your eyes open for breaks in magazines and newspapers and obtain copies for posting in an out-front display. The two-page spread in Life Magazine, issue of June 9th, should be of particular value in a 30 x 40 out-front frame, with playdate credits. Following are some of the more recent, or upcoming, men tions of ''The Guns of Navarone."' Coronet-June—Full page story and picture on Gregory Peck. This Week Magazine-April 30—Picture and story—David Niven by-line. Cue-June 3—Illustrated article on Carl Foreman. Parents Magazine—Review and pictures in July issue. Diner's Club Magazine—By-line article by Gregory Peck in August issue. Redbook—lllustrated review in August issue. Theatre Arts—Full-page black and white off-sstage still of mountain climbing scene. (Part of article by Hollis Alpert, "The Far Off Tents of Hollywood."’) Family Weekly—A feature by-line piece with an illustration by Veronique Peck, Gregory Peck's wife. Esquire—Color shot of Irene Papas (in Sept. issue) out latter part of August. Town and Country—July issue Gregory Peck and David Niven in Panorama section. Man's Magazine—lead article, fully illustrated, August issue. COMMUNITY HEROES Using the fact that the characters of ''The Guns of Navarone'' are practically all heroes, work with a newspaper to find the hero and heroine in your community and appropiately honor them. Stories might indicate briefly what the stars of ''The Guns of Navarone"' do in the epic film adventure and their fictional backgrounds, using scene stills and credits, and then ask for people to write in and submit photographs of persons they consider to have performed an act of heroism. ACCESSORIES Kr ———— EDITORIAL COMMENT The scope and content of "The Guns of Navarone"’ are worthy of editorial comment in your community. One of the truly great high adventure films in many years, ''The Guns of Navarone"' illustrates even more how human resourcefulness and courage can reach a peak of achievement thrilling to contemplate. Men—and women—from various strata of society and of varied backgrounds — work together selflessly to achieve a common objective and thereby aid their fellows threatened by the enemy. They labor and fight and struggle in full knowledge that their mission borders on the suicidal and yet, symbolizing the best in mankind, they struggle on. This theme is certainly worthy of editorial comment by your newspaper, churches and youth leaders. ————— oo JAMES DARREN James Darren, who co-stars in ''The Guns of Navarone," has been named this year's chairman of the Bicycle Institute of America's annual salute to bicycling. A special folder has been prepared by the Institute, consisting of interesting information for cyclists, which is being distributed throughout the United State. Additionally, the Bicycle Institute has blanketed the nation with radio spots. e In everything you do, use James Darren stills but, remember, please, there can be no real or implied endorsements. e Contact cyclists’ clubs for a parade (on wheels) to your theatre and award guest tickets for best rider, etc. e Crown a Miss Cyclist of 1961 with appropriate ceremony. Also, alert James Darren fans in your town to the return of their favorite. For information on a Darren Club, or Darren fans in your area write to: Miss Yvonne Douvier, James Darren Fan Clubs, Columbia Pictures, 711 Fifth Ave., New York 22, N. Y. SPECIAL PRESS KIT A special press kit, packaging all press material, has been assembled. The kit features photo layouts, feature stories, and by-lined stories. Showmen desirous of obtaining this kit for servicing their local editors can write to: Exploitation Department, Columbia Pictures, 711 5th Ave., New York 22, N. Y. ~ OFFICIAL BILLING GREGORY, DAVID , ANTHONY MAGAZINE SUPPORT "The Guns of Navarone" was originally serialized in the "Saturday Evening Post.'’ Let this fact cue your efforts to set up a cooperative promotion with the local representative of the Curtis Circulation Co., circulation arm of the Curtis Publishing Company's publications. Working with the local Curtis representative, try to arrange for point-of-sale material including window streamers, newsstand tack cards, truck posters, etc. Obtain copies of the issues in which "The Guns of Navarone"' was serialized and blow them up for out-front and lobby display. Try these additional attention-getters: e Guest admit patrons who bring to your theatre the complete serialization of “The Guns of Navarone” in the “Post.” The serial ran from Sept. 22 through Nov. 10, 1956. e Lobby-display the serial pages from the magazine, with rib bons leading to stills from the picture. The Saturday Evening Post has provided unique merchandising support for "The Guns of Navarone,' by running special regional advertisements spotlighting the fact that the film was originally serialized in that magazine. These special full-page institutional advertisements appeared in the June 3 issue in Post editions published in the following states: New Mexico, Nebraska, Minnesota, Michigan, Washington, North Carolina, Kansas, North Dakota, lowa, Utah, Alabama, West Virginia, Colorado, South Dakota, Wisconsin, Idaho, South Carolina and New Jersey. ‘NAVARONE’ DAY! In addition to eliciting editorial comment on "The Guns of Navarone"' because of the picture's stature, the impact on your community would be even greater if the support of civic, political and social dignitaries, as well as ethnic groups, could be enlisted. Try to get the Mayor to proclaim ''Navarone Day'' as a tribute to the epic picture and the rare courage of its little band of men on an sible" mission. Program of ''Navarone Day" would include: “impos e Parade of Greek and British ethnic groups, American armed forces, school children, political dignitaries, etc. e Newspaper interviews of any serviceman who served in that theatre of war; dinner in his honor and guest appearances on TV/radio. e Newspaper, radio and TV coverage and programming around the event, which should be climaxed by a VIP screening. attendant ceremony. COLUMBIA PICTURES 25% presents ce mies THE GUNS OF NAVARONE THE GUNS | THE GUNS OF NAVARONE (6 Sheet) (1 Sheet) ORDER FROM YOUR COLI Page 11 e EIGHT IIx 14's e TRAILER e UTILITY MAT e 40 x 60,24 x 60, j omen ib 24 x 82 = ty a AWN ANTHONY an ci MOTT g «FIVE STILL SETS GREGORY PECK DAVID NIVEN ANTHONY QUINN (25 horizontals, 25 uprights, pressbook set, art set, 12 color stills.) XCHANGE (3 Sheet) IMBIA BE) PICT UN NORCO T UCC OT OIC UC IONIC TCG O TUN IC CTRL UICC OLLI O DCI L CIC IL OUI C OCTET MOTO NCTC T ECMO ICI LIMO UL De Lb e 24-SHEET — The Greatest High Adventure Ever Filmed! _ e SIX SHEET GREGORY ¢ THREE SHEET PEK a ant © ONE SHEET | NVA _ THe GUNS OF asa ny 7 INSERT CARD p EC K ANTHONY © 22x28A QUINN e 22x 28B e SLIDE ° NIVEN © QUINN CARL FOREMAN’ S THE GUNS OF NAVARONE. co-starring 100% STANLEY BAKER e ANTHONY QUAYLE — 50% IRENE PAPAS e GIA SCALA and JAMES DARREN Written and Produced by CARL FOREMAN Based on the novel by ALISTAIR MacLEAN Music Composed and Conducted by DIMITRI TIOMKIN Directed by J. LEE THOMPSON A HIGHROAD PRESENTATION EASTMAN COLOR CINEMASCOPE 7 100% SUNN) Y YL A IL = = = MeTOTOT UNO NUNC U CI OI CIO N ENT ONO IC ICICI UTD OIOIU ICICI IRI OT UIUICIOICT TUTTO IO ICICIO ETT OTC IOICIO TOTTI UIC IU ICRC TEL OI LIL MO CIC OL OCOD ILIUIL ITE |