The Happening (Columbia Pictures) (1967)

THE SUPREMES SING SWINGING HIT SONG IN SWINGING HIT PICTURE! The Supremes’ Motown recording of “The Happening” is zooming to the top of the disc popularity charts all over the country! At this writing it is the nation’s top-rated song hit! Surveys show that it is being played by more than 95% of the radio stations from coast to coast and every time it is spun, the picture title is mentioned-reaching millions and millions of potential ticket buyers! Make sure every disc jockey in your area has the record and is playing it often! Try for playdate credits with each spin of ‘The Happening. One of today's most popular recording groups, The Supremes sing the title song, ‘The Happening," on the Motown label. This single can be used to reach radio disc jockeys, juke boxes, music stores, etc., for community-wide, important plugging of the film! Use it, too, as a contest prize, as a giveaway to first patrons daily, etc. Supremes Sing ‘The Happening’ In Radio Spots... And On Motown Label Keyed to young listeners — and intended for airing on programs popular with the swingers of all ages — these Radio Spots for "The Happening’ feature The Supremes and the title tune of the film, "The Happening," exactly as heard on the sound track! Order from National Screen The Swinging Hit Picture with THE SUPREMES The Swinging Hit Song! “THE HAPPENING” The story of a mobster, a chick and three young guys who pull off awild Three Million Dollar Caper! A new kind of motion-picture excitement from the Director and Writer of “Cat Ballou’! COLUMBIA PICTURES ang SAM SPIEGEL present “THE HAPPENING” STARRING _— ANTHONY QUINN MICHAEL PARKS GEORGE MAHARIS ROBERT WALKER MARTHA HYER and introducing FAYE DUNAWAY 9 OSCAR HOMOLKA . JACK KRUSCHEN MILTON BERLE Fi: Directed by ELLIOT SILVERSTEIN A HORIZON PICTURE TECHNICOLOR® I) Screenplay by FRANK R. PIERSON and JAMES D. BUCHANAN & RONALD AUSTIN Story by JAMES D. BUCHANAN & RONALD AUSTIN Music by DE VOLProduced by JUD KINBERG CL ‘3 “Al PZ, Seundérecke Albin The music by De Vol for "The Happening" has been issued in a Colgems' soundtrack album nationally distributed by RCA Victor, with dealers and merchants urged to work closely on mutually-beneficial promotions with "The Happening" showmen. RCA Victor Records’ promotion campaign reaches to consumers, music commentators and disc jockeys. ‘Early in Morning The song, ‘Early in the Morning,” based on a De Vol music theme from ''The Happening,’ has been recorded by Lee Evans for a forthcoming MGM Records album, and is being waxed by a number of other top performers. Keep in contact with the disc jockeys and music stores of your community . . . they will be able to keep you advised of other releases which can help your engagement of "The Happening"! Anthony Quinn A mix-match contest for a newspaper — which also may be adapted for radio use —consists of entrants associating titles of Anthony Quinn's pictures with the description of the roles he played in them. For instance—he was a prizefighter in ‘Requiem for a Heavyweight.'' Provide guest tickets as prizes for those sending in the correct pairings on postcards. 1. Mexican Bandit a. "Magnificent Matador" 2. Strongman b. "Lost Command" 3. Artist c. "Behold a Pale Horse" 4. Bullfighter d. "Naked Street" 5. French Paratrooper e. "Wild Is the Wind" 6. Rancher Baron f. "Viva Zapata 7. Gangster g. "La Strada" 8. Spanish Police Chief h. “Lust For Life" COR. ANS: I-f, 2-g, 3-h, 4-a, 5-b, 6-e, 7-d and 8-c Sam Spiegel Sam Spiegel, executive producer of "The Happening," is well known to the moviegoing public as one of the industry's outstanding film makers. Publicize his name and his past accomplishments via a 40 x 60 lobby board using scene stills from such Sam Spiegel productions as "On the Waterfront," "'Suddenly Last Summer," "The African Queen," "Lawrence of Arabia," "Bridge on the River Kwai," "The Night of the Generals'’ and ‘The Happening." feerse cng annocis 0 pocieanindianty opr7+) Ad No. 309—399 Lines—3 Cols. x 9!/ Inches Also Available as Ad No. 212—182 Lines—2 Cols. x 6!/5 Inches Page 7