The Happening (Columbia Pictures) (1967)

TV Interviews with Anthony Quinn! George Maharis! Faye Dunaway! Three attention-getting interviews, each approximately 4!/, minutes, with the three stars of "The Happening''—giving insights into their performances and the picture! Plant 'em on the "young" programs of local origin! ‘Home-Made Traffic Jam’ TV Featurette Shows How To Film a Freeway Happening! ... four days to film . . .. with 750 cars and 1000 persons... motorcycle officers and 80 regular members of the movie crew . . . . director Elliot Silverstein . . Kinberg . . . total cost of this happy “home-made traffic jam," $150,000 . . . total screen time in "The Happening" itself—six minutes! stars of ''The Happening" . television screens of your community! Both "Home-Made Traffic Jam,” the TV featurette, and the television interviews with Anthony Quinn, George Maharis and Faye Dunaway have been made available to stations across the country! Check with the program directors of the television stations near you. If this material has been used, see that it is used again—with your credits! If it has not been used, and the station wants it, write direct to: Exploitation Dept., Columbia Pictures, 711 5th Ave., New York, N. Y. 10022 As the narrator says, "Anyone can whip up a real traffic jam—little old ladies on freeways do it without even trying!"' But "Home-Made Traffic Jam" is a !6mm TV featurette in color which shows how it was done for "The Happening"... . . on four Miami Beach streets and a half-mile of freeway 15 traffic wardens, 40 specially detailed . along with . and producer Jud This television featurette sells ''The Happening" the way it is... as a happening! It shows, delightfully, what was done and how it was done to put on your screen the action and excitement of this Columbia Pictures/Sam Spiegel presentation! Put ''Home-Made Traffic Jam" on the (Mat IE; Still No. 94) Beautiful Faye Dunaway, considered one of filmdom's most talented newcomers, is starred in "The Happening, Columbia Pictures-Sam Spiegel presentation in Technicolor. She plays a gangster's aide in the film which also stars Anthony Quinn, Michael Parks, George Maharis, Robert Walker and Martha Hyer. George Maharis plays a petty thief involved in a $3,000,000 caper which escalates, in the Columbia PicturesSam Spiegel presentation in Technicolor "'The Happening." Also starred are Anthony Quinn, Michael Parks, Robert Walker, Martha Hyer and talented screen newcomer Faye Dunaway. (Mat 1B; Still No. 105) Column Items The late John Barrymore once told Anthony Quinn, "An actor is lucky if he can get one good comedy role in every five."' Quinn not only has that "lucky" comedy role in the Columbia Pictures-Sam Spiegel presentation of "The Happening," but he is looking forward to making a comedy of his own devising. The star co-authored, with Ted Allen, the screen version of his own original story, "Great Guns." In the latter, he will play a Mexican gunman who messes up a revolution; in "The Happening," he plays a Miami Beach mobster who engineers a $3,000,000 caper with four young partners-in-crime. * * * George Maharis, one of the stars in Columbia Pictures-Sam Spiegel presentation, "The Happening," had to change Miami Beach hotels three times during location work on the action-drama. Local fans kept trying to "ambush" the popular young star. Weary of being mobbed, Maharis finally moved to the guest house of a socially prominent family sworn to secrecy, the only way to save what was left of his wardrobe. * * * While filming Miami Beach location exteriors for the Columbia Pictures-Sam Spiegel presentation, "The Happening," director Elliot Silverstein chatted with a local policeman assigned to work with the company. "Very exclusive," said Silverstein, studying the palatial Biscayne Bay homes. "Yes, sir,"’ said the officer, nodding toward a house across the street, ‘Al Capone used to live there!" * * * Executive producer Sam Spiegel, visiting the Florida Everglades location of "The Happening," the comedydrama he and Columbia Pictures are presenting in Technicolor, arrived just before a building was to be destroyed by explosion and fire. When Spiegel announced he was leaving before the scene was filmed, director Elliot Silverstein urged him to stay and watch the blaze. Spiegel insisted on leaving, explaining, ‘This sort of thing scares me." The producer was recalling the suspenseful climactic scene of his "The Bridge on the River Kwai" and, more recently, his worries about "destroying Warsaw for scenes in "The Night of the Generals," the Sam Spiegel-Anatole Litvak production. * * * Milton Berle, erstwhile ‘Uncle Miltie” on television, also scored one of that medium's finest acting performances in a dramatic role, playing a gambler who gets beaten up by the mob. Currently, Berle combines comedy and drama in "The Happening," the Columbia Pictures-Sam Spiegel presentation, playing mobster Anthony Quinn's partner in a Miami Beach hotel. When Quinn is abducted in a $3,000,000 caper that boomerangs, Berle refuses to help ransom him ... also refusing to help is Martha Hyer, as Quinn's wife who is two-timing him with Berle! * * * For his guest star stint in the Columbia Pictures-Sam Spiegel presentation, "The Happening,” filmed on location in Miami Beach, Anthony Quinn, Martha Hyer and Milton Berle appeared in scenes shot at the famed Americana Hotel, a 15-million dollar showplace, and Berle also played comedy scenes in the hotel's football field-sized kitchens. * * * Former heavyweight boxer Abe (Al) Bain, well known in Hollywood, decided to spend a vacation in Florida with relatives, but he ran into Anthony Quinn, with whom he had worked in "Requiem for a Heavyweight.” Bain spent his vacation working with Quinn in the Columbia Pictures-Sam Spiegel presentation, "The Happening."" At the height of his career, Abe Bain fought several champions, including such men as Tony Galento and Maxie Rosenbloom. * * * Robert Walker's starring role in the Columbia Pictures-Sam Spiegel presentation, "The Happening," is that of a "hanger-on" whose presence is barely acceptable to his partnersin-crime in the Miami Beach mob led by Anthony Quinn. Veteran moviegoers will recall that this is the type of role for which his father, also Robert Walker, was known. aS (Mat IC; Still No. 112) Michael Parks, who played Adam in "The Bible,” stars as a young mobster in "The Happening,’ new Columbia Pictures-Sam Spiegel production in Technicolor. Also starred are Anthony Quinn, George Maharis, Robert Walker, Martha Hyer and_ lovely Faye Dunaway, making her screen action debut. Martha Hyer is starred in the Columbia Pictures-Sam Spiegel presentation in Technicolor, ''The Happening," as Anthony Quinn's two-timing wife. Also starred in the action-drama, a Horizon picture, are Michael Parks, George Maharis, Robert Walker and talented newcomer Faye Dunaway. (Mat IF; Still No. 127) Page 9