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STILL NO. 263
can be used as shown here for a lobby display, as individual life
size star blow-ups in
portrait frames around theatre or for blowup of Miss Christian holding real feather
A SETS: 1) 25 flat
stills; 2) 25 uprights; 3) art set of 4 (photos of key ad and poster art); 4) publicity exploitation set (stills used in publicity and exploitation campaigns).
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Put Stills to Work!
4 STAR: Still Nos. 249 (left), 232,
233;°236,. 236; 237: 240, and 242, photos of Linda Christian as the seductive Mignonette, can be used as is or blown up for lobby and store windows or planted with local newspapers. The photos are especially adaptable for cutouts. Have your local sign shop do the work.
‘ACTION’: The special action poses
and composites used in the ads and posters are available in still form for all-around use. Order Still Nos. 264 (shown at the left), 220, 260, 261, 262 and 263.
PHOTO STORY: 4 "in Pi
tures (stills with captions) is available for newspapers. If you will cooperate, write Publicity Dept., Room 901, Columbia Pictures Corp., 729 7th Ave., N. Y. The material will be mailed to the paper and your theatre's name will be mentioned.
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Spread Happy Word About “Happy Time!
Speak to as many as possible of your patrons in ad
vance of opening day and tell them that they are
guaranteed a happy time when they see “The Happy
Time.” Show them stills from the picture and tell
them about scenes that you yourself saw and loved.
Let your theatre staff see the picture in advance and
arrange special screenings for PTA members and
opinion-makers of town. Generate enthusiasm—
‘*The Happy Time” is worthy of every ounce of per
sonalized showmanship you can muster!
It is with great delight that we announce Columbia Pictures’ “The Happy Time” will have its local premiere .......... at the sleet seatecaiec Theatre.
“The Happy Time” is a Stanley Kramer production. In our opinion, it surpasses in sheer entertainment value such of Kramer’s previous hits as “Champion,” “Home of the Brave,” “Cyrano de Bergerac” and “Death of a Salesman.” “The Happy Time” is a very delightful comedy on a very touchy topic—that urge! It happens on the day a boy discovers the world is full of beautiful things—all women!
“The Happy Time” stars Charles Boyer and Louis Jourdan and features Marsha Hunt, Kurt Kasznar, Linda Christian, Marcel Dalio, Richard Erdman and Bobby Driscoll. Their performances are warranted to give you the happiest time of your movie-going life!
“The Happy Time” is based on the play by Samuel A. Taylor and the book by Robert Fontaine. The play was produced by Rodgers and Hammerstein and was a joyously frank and funny Broadway stage hit. The book was a best-seller which delighted millions. As a motion picture, “The Happy Time” will please you and every member of your family. We urge you to see it.
Create a happy atmosphere for your showing by decorating your front and marquee with balloons, pennants, pin-wheels, bunting, flags, etc., that will help announce that an important motion picture
is being shown at your theatre.
Post a “starting time” clock near your boxoffice. Flank it with blowup of Linda Christian (see 3sheet), and top your display with the line: “ “The Happy Time’ be
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2 TRAILERS FOR ADVANCE SELLING
Regular: The regular National Screen trailer carries a special punch— star Charles Boyer giving lessons in love, in a sequence especially photo
eraphed for this selling aid. Order from National Screen Service. Teaser:
Charles Boyer stars in a specially-photographed theatre teaser trailer. Order
the teaser trailer from your Columbia exchange for use in advance of the
regular National Screen trailer and for cross plugging.
ae eo: Let ‘Em All Know! :
From Rodgers & Hammerstein’s Frank & Funny
Columbia Pictures THE
VALANCE: Sectional, in three colors of fluores
cent satin. $1.50 per running foot,
made up in any size to fit your space.
TWIRLER : Two inch alu
minum twirlers in red, green, blue or gold and aluminum. State colors when ordering. |0-foot length $1.45; 20-foot length: $2.85; 30-foot length: $3.95.
From Rodgers & Hammerstein's
Frank & Funny
Siekteuny BADGE: These fluorescent
Hit " badges are priced at 40c each.
PENNANTS: Cotton bunting streamer, approxi
mately 40 feet long with 12 20” x 30” pennants. $3.75 per streamer, 12 for $39.00. Fluorescent 17” x 28” pennants, ten to a string, approximately 40 feet long. $4.75 per string, 12 strings for $50.00.
THEATRE | Columbia Pictures presents Stanley Kramer's production of i ui} gee MAPPy tine = | NOW|
BUMPER: Fluorescent 6” x 40” satin strips. $1.00
each with minimum $15 order.
Order from: National Flag Co., 43 W. 21 St., N. Y. 10, N. Y. Telephone: Oregon 5-5230.
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