The Juggler (Columbia Pictures) (1953)

Fell Em About Milly Vitale, Dazzling New Screen Beauty! Because Milly Vitale is the newest beauty on the screen, she’s your freshest exploitation blonde mine! The still set on this production sizzles with photos that beg to be planted in papers, in stores, in your lobby. PRESS: Let the papers know you've got the mosi " attractive importation since Greta Gar bo. Tell them you're launching the American debut of Italy’s No. 1 siren. Show them the stills. Give them the stories. T « Deliver Milly’s photos to every TV commen tator in your area with the news that Italy's No. 1 charmer has landed in your town, and put her face in the homes of all TV set-owners in your area. WINDOWS: Beauty! Hair! Fashions! Whatever they sell, they'll sell more of it with Vitale’s vital vivacity vivifying their windows and stores. Still No. P-148 Still No. P-151 ‘JUGGLE THE FEARS’ Fear motivates the passions of “The Juggler.”” Hook on to this by giving your patrons a@ quiz to determine how much they know about their own and their neighbor's fears. Use the following copy as a newspaper feature, a radio or TV contest or as a special herald: Kirk Douglas in the title role of “The Juggler,” which Openness ae ae Ot: themes «oe Theatre, plays the part of a man pursued by many fears. Fears are characteristic of today’s high tension living. The following are a list of 11 common fears together with their scrambled definitions. See how well you can rejuggle them so as to pair the right fear with its correct definition. 1. Toxicophobia A. Fear of anything new 2. Lyssophobia B. Fear of animals 3. Triskaidekaphobia C. Fear of one’s own fear 4. Acrophobia D. Fear of closed places 5. Pyrophobia E. Fear of being poisoned 6. Phobophobia F. Fear of hydrophobia 7. Zoophobia G. Fear of Friday the 13th 8. Agoraphobia H. Fear of fire 9. Claustrophobia J. Fear of light 10. Neophobia K. Fear of height 11. Photophobia L. Fear of open spaces (Answers: 1-E, 2-F, 3-G, 4-K, 5-H, 6-C, 7-B, 8-L, 9-D, 10-A, 11-J) LOBBY: Make up a 40” x 60” display of stills of Milly Vitale. Headline this with the provocative question: “Greatest Since Garbo?—See for ayer ! Yourself in ‘The Iuggler CONTESTS: Hollywood is hailing Vitale as the greatest importation since Garbo. What do your patrons think? Offer quest tickets and other prizes for the best 50-word letters on “What I Like About Milly Vitale.” STILLS: In addition to the stills described on this "page, other useful Milly Vitale stills are Nos. 40, 43, 47, 48, 49, 50, 51, 52, 71, P-40, P-41 and P-1 43. ‘GET IN SWI’: ie in the swim for any ing your business heart desires with the nine bathing beauty stills of Milly Vitale in the briefest swimsuit this side of Bikini. Plant them everywhere as a group with the coverall line “Get in the Swim — Save Here!” or “Shop Here!” or “Vacation in Blank Valley!, end the message with “Get in the Swim — See Milly Vitale make her American screen debut in ‘The Juggler’ starring Kirk Douglas!” The stills are Nos. P-145 through P-153 inclusive, all available at your nearest National Screen Service exchange. still No. 1 till No. 53 etc. Always Still No. 70 Take to the Air! RADIO SPOTS 15 SECONDS: Passions call every turn when Kirk Douglas meets Italy's blonde No. 1 star, Milly Vitale, in. The gugceler, Dorm miss "The Juggler": . 42. produced by Stanley Kramer, who gave you "High Noon," starring Kirk Douglas and introducing Milly Vitale, Baer a Ble cette idee ks, at the State Theatre. 50 SECONDS: It's the perfect mating of star and story when Kirk Douglas goes for Italy's blonde No. 1 star, Milly Vitale, in-"Tfhe Jugter;" You will never forget the day you see Miss Vitale make her American screen debut in "The Juggler." "The Juggler" is Columbia Pictures' ex citing new Stanley Kramer producticn about a man who hates too LiSLOCLy wt Pignts.too violently « « Loves too deeply. He is dangerous when hurt... andhe is hurt when he meets the girl who yields the kiss he has to have! For one of the greatest performances of our time, see Kirk Douglas as "The Juggler" with Milly Vitale starting AaB RE Ve PRONTO at the State Theatre. TRANSCRIPTION 15-, 30and 60-second open end radio spots are available on one 16”’ record. Order through your Columbia exchange. It will be shipped from N. Y.