The Last Horseman (Columbia Pictures) (1944)

—_— Hayden Club eres Take advantage of the popularity of the series of Russell Hayden westerns by starting a Russell Hayden Club if you have not already done so. Membership cards make a big impression on the youngsters and can be purchased very cheaply. Reserve a spec ial section for the club at the opening of all Russell Hayden pictures. FRONT AND LOBBY Wise showmen are taking full advantage of the excellent action-filled poster paper prepared by Columbia. The posters available on “The Last Horseman” are particularly good and lend themselves to adaptation for lobby standees and cutouts. Use them, too, in coordination with your sign work. MUSIC ANGLES Use the popularity of Bob Wills and his Texas Playboys to plant Still No. 22 in the windows of music stores, record shops, music departments of five-and-ten’s and department stores. Have your local radio station play Wills’ records the day be fore the picture opens and during the run. MOUNTED BALLY Have a cowboy ride through the streets carrying a sign that reads: “See “The Last Horseman’ Now on the screen of the State Theatre.” ADVANCE TRAILER Attract all red-blooded adventure fans in town by showing the action-packed trailer of “The Last Horseman” well in advance of opening day. Order from your nearest branch of NATIONAL SCREEN SERVICE HAS SLATE INL ITER RPT ENTITLE TA tint Exploitation RIDING CLUB Check the classified section of your telephone directory for the names of local horseback riding clubs and schools and invite their cooperation in a demonstration that will acquaint townspeople with your picture and the existence of the clubs. Have a number of riders participate in a parade to your theatre on opening day with banners that read similar to: “The Blank Riding Club Welcomes “The Last Horseman’ to the State Theatre.” A hitching post in front of your theatre for several days in advance of playdate should carry an invitation for all horsemen to tie up there. BOOK STORES Contact book stores, including the 5-and-10 cent stores, and arrange for window displays of Western books and games. Help the merchant fix an attractive window by furnishing him with a quantity of the action-filled stills. CHOICE STILLS There’s a still for every purpose in the carefully selected stills that make up the Branch Set. Use them in your advance and current displays, for prizes, for windows. PRICE: Por Set:of 115) 3.4.2-=: $1.50 Sek te eee 10 Last Horsemen Start a search through your local newspaper for the oldest man in town who used to: 1. Drive a horse-drawn street car 2. Drive a horse-drawn fire engine 3. Drive a horse-drawn brewery wagon Invite the three men to be your guests on opening night. The human interest angle will get newspaper space if you keep the editor advised of the progress of your hunt.