The Lost Tribe (Columbia Pictures) (1949)

COMIC MAGAZINE e “Jungle Jim” comic magazine is distributed locally by the American News Company. Through the phone directory, locate the company branch in your town and obtain its cooperation in promoting “Jungle Jim and the Lost Tribe,”’ via herald slip-sheets, back issue giveaways and tack cards. If there is no American News Co. office in town, ask any newsdealer for the address of the company that distributes ‘‘Jungle Jim” books in your area. If you still have difficulty, write for information to: Exploitation Manager, Columbia Pictures Corp., 729 Seventh Avenue, New York 19, N. Y. COMIC STRIP If a local newspaper is one of the 175 throughout the country to carry the “Jungle Jim” cartoon strip in its Sunday supplement, arrange with it for cooperative promotion, including the following: 1) Newspaper ads calling attention to the comic strip and its connection to your playdate. 2) Tack cards on important newsstands and on the newspaper’s fleet of delivery trucks. 3) Lobby blow-ups of the comic strip, together with production stills and credit signs linking it with Johnny Weissmuller’s role in “Jungle Jim and the Lost Tribe.” 4) Newspaper publicity stories connecting the comic strip with your picture. > A ES A ) A) A) EE 950 “Dots” Contest This ‘‘connect-the-dots” and color-in contest is ideal for the small fry. Plant it in a newspaper or use it on a handout card. If used the latter way, defray printing costs by having a cooperating merchant use the reverse side for an advertisement. Offer guest tickets and promoted prizes for the neatest color-in jobs. Connect the Dots and Discover One of the Savage Beasts Johnny Weissmuller Fights in “Jungle Jim and the Lost Tribe!” Order 2-column Mat 2-C (3 1/4” deep) or 3-column size (Mat 3-4— 5” deep) from National Screen. BOD 0) 0D 0 ED 0 OO OE SD ) DD ( ) RD ( ) ED) REND (RED ¢ ) ED (> RRND | RD «<DD> ED ) << ) << ) DD ( ) -D oe cy Seem 5) nm) Ra) eR () AD) ND ¢) ND (ED (5 SN (ED () RD) <ED () GED () <ERED ()-<D () <EED (> ED () ERED (> RE (<I (CD oD A | A |) A) () SN A ( ) ED ( ) E ( PE) OE) OE OE EO ES 0 OLO .o, Topps Chewing Gum, Inc., manufacturers of Flip-O-Vision Bubble Gum, has created a special movie maker package featuring Johnny Weissmuller and “‘The Lost Tribe.’ The series of pictures (right) is included in pack ages of gum and, when flipped, re SS ) A A (> (> RD (> ND (> RD) D> (> ND ¢ ) <D ( ) <TD ED ( ) ED ( ) (| (ED) Sere 2°, SE OE 0 OO OSE A AE) OS A SE AE OE A AE SR ( OEE EE OSE OS A A A FA > A) ) > > JUNGLE JIM AIR SHOW Jungle Jim, portrayed by Johnny Weissmuller in “Jungle Jim and the Lost Tribe,” and heard over the radio, is sponsored locally by many newspapers carrying the Jungle Jim cartoon strip. If your newspaper sponsors such a broadcast, arrange for these pro motions: 1) Radio spots before and after each broadcast. 2) A co-op ad on the radio page tying the broadcast in with your showing. 3) Press releases announcing the tie-up. 4) Special lobby board linking the two. USE THESE CONTESTS Get your newspaper or radio station to spon sor these two contests: 1) Entrants list or identify other performers who have assumed a particular role in a film series (Johnny Weissmuller as Jungle Jim; Arthur Lake as Dagwood; Penny Singleton as Blondie). 2) List or identify previous films with African or jungle backgrounds (“Trader Horn,” “Bring ’Em Back Alive,” “Stanley and Livington’’). JUNGLE LOBBY The jungle lobby, which proved so successful in exploiting the first “Jungle Jim” film, is equally ideal for “The Lost Tribe.” Your lobby should include a thatched hut ticket booth, palm trees and stuffed animals. 3 STILL SETS Available at National Screen Service: 1) production set of 25; 2) newspaper set of 18; 3) publicity-exploitation set (stills used for publicity and exploitation campaigns). ® . .. And order your action trailer from National Screen! LO A) A A) A) A A) A A A OA A A A A A) A) LE) A A A \ A LE) A) LD \ ALE LE ED) EE Ae i) Ear FE EEE) EE eS E> Ee | Topps Gum Tie-Up Is T. ops! FLIP-0-ViSion apreasate “JUNGLE JIM” with Pohang : WEISSMULLER STAR OF COAUMBIA PICTURES’ TOPPS PRODUCTION NO 34 veals an exciting scene from the picture. Contact your jobber and supply him with locally-printed streamers for display in all neighborhood candy stores. Copy should read: “Get Your Johnny Weissmuller Flip-O-Vision Strip Here. See Johnny Weissmuller as Jungle Jim in ‘The Lost Tribe’ atthe... . Theatre.”’ place your play eS re ge oe LOBBY SEE BOARD Set up a ‘see’ board in your lobby, highlighting the adventure and _ spectacle of *‘Jungle Jim and the Lost Tribe.” the following stills and copy: Include THE KING OF JUNGLE STARS FIGHTS HIS GREATEST BATTLES! See: Jungle Jim wrestling clawing tigers! (Prod. Stills 31, 32, 33) See: Jungle Jim slashing sharks! (Prod. Stills 49, 50, 51) See: Jungle Jim outwitting raging lions! (Prod. Stills 57, 78) See: Jungle Jim fighting rampaging crocodiles! (Prod. Still X-510) JUNGLE ROARS Attract patrons and passersby alike by playing a recording of authentic jungle animal noises over your lobby p.a. system. These recordings are available at $2.35, including mailing charges. Send check or money order in advance to: Pressbook Department, Columbia Pictures Corp., 729 Seventh Avenue, New York 19, N. Y. LOBBY SETPIECE Herald the film in your lobby by making up a sock setpiece from the three-sheet. Cut out, as illustrated, and mount on heavy cardboard or compoboard. Flank the right side with produc tion stills and date credits at the base of the display. STARTING FRIDAY Page 3