The New Interns (Columbia Pictures) (1964)

Coppertone guarantees the fastest tan with maximum sunburn protection "Best-looking COPPERTONE TIE-UP Tie-up with drug and department stores, and other Coppertone Suntan Lotion merchants, on the basis of the fact that ''The NEW Interns'' stars Michael Callan and Barbara Eden both endorse the item. Their endorsement is being carried in full-page, full-color ads in the June issues of Seventeen, American Girl, Ladies Home Journal, Ingenue and Redbook, and in the July issue of Teen Magazine. A 600-line black-and-white adaptation, and a 1000-line black-and-white adaptation of the ad are both scheduled to appear in between 75 to 100 key newspapers in major markets. In addition, there will be, across the country, some 2000 radio spot announcements recorded by Callan and Miss Eden and plugging the picture. BOB EVANS NURSES UNIFORMS A promotional tie-in with ''The NEW Interns" and the Bob Evans Uniform Company promises to bring the picture to the attention of millions of shoppers, newspaper and magazine readers and, of course, cooperative merchants across the country. Recalling the spectacular success of the tie-in with "The Interns," the Bob Evans company has expanded its promotional plans for the new Robert Cohn production. Shown here are "roughs'' of some of the material being made available. The consumer magazine advertisement, and the manner in which the film title is brought in, will be used in at least a dozen national magazines, on a regular basis, as well as in those professional publications that are a "must" for doctors and nurses. The silk-screened counter display unit will be shipped to the thousands of Bob Evans’ retail outlets across the country, and the Bob Evans sales force will work with local dealers in arranging mutually-beneficial promotions, day-and-date with local engagements of the picture. The promotional brochure covering Bob Evans’ advertising efforts, and specifically featuring "The NEW Interns," also is expected to provide local dealers with that extra reminder of the proven value of cooperating on the picture. The proposed logotype will be used, as indicated in the other "roughs,"’ in all consumer and professional advertising, and it will be used, as well, in Bob Evans catalogues, mailers, etc. Cooperative newspaper ad mats and glossies will also be made available to the retailer. ''The NEW Interns'’ showmen are urged to get in touch with the Bob Evans distributors in their towns NOW. There's plenty that can be done! STREET BALLY A girl in nurse's uniform and an intern in white might be used to hand out locallyprinted heralds on main business and shopping streets, at shopping centers, etc. Handout might carry a straight "Come See and Enjoy'' message, or it might serve as a “lucky number" contest entry. Couple might also be used to carry your message to editors, radio, television and VIP's. Every Kind Of Man-Woman Excitement Rocks Their Explosive World | | Can you identify them? Write or print the correct name of each star beneath his or her ‘photo then bring or mail your entry to the _...._____ Theatre. Contestants submitting the first __ correct replies will each receive two tickets to s see “The NEW Interns” NAME o . ADDRESS UNBREAKABLE COMBS -—STARS OF ‘THE NEW INTERNS’ MICHAEL CALLAN DEAN JONES TELLY SAVALAS BARBARA EDEN ' ~j | STEFANIE POWERS KAY STEVENS ae : , | Wm, _—INGER STEVENS GEORGE SEGAL THEA INTERNS “The NEW Interns’ Star Contest Mat Printed locally and distributed widely, this 5-col. mat can be a helpful adjunct to your Bang it!...Bend it!...You can’t beat it for smooth combing! SANE FOR LIFE! NOW FROM 10°) AJAX COMB Shown is the two-color counter card, with its ''The NEW Interns" credit, distributed to some 20,000 Atlas Comb outlets across the country. In addition, the manufacturer is taking full-page ads plugging the tie-up in merchandising trade papers like ‘Chain Store Age" and ''Variety Store Merchan ’ : diser."' If mutually beneficial promotions it’s New—Interns White cannot be worked out with celal outlets, ''The NEW Interns" showman is urged to write direct to: LIFETIME GUARANTEE bares tae ee ante eahile through. Fat fe anne f cost with your nae fs one eee Hevitte, Parasyivaesy, 99 selling campaign for ‘““The NEW Interns.” Contest itself is self-explanatory. In printing, be sure to include theatre credit and number of contest prizes, in the contest copy above the star heads. Theatre and playdate credits go below, of course. Print in colored ink on colored stock for greater effectiveness. Order Mat Exploit. | From National Screen Service With a phrase like “it’s NEW — Interns White”, work a summer fashion promotion in which a store, or stores, publicizes white blouses, white skirts, white gloves, etc. . . . Cooperating stores can use mer George Putnam, Sales Manager, Ajax Comb Company, Morrisville, Pa. chandise already in stock. Page 10