The Owl and the Pussycat (Columbia Pictures) (1970)

Barbra Streisand is an entertainment-world phenomenon. “~~~ SSSI SSSSSOBFSESHSSOESHPSSSSSSSSSISSSSSSSS SISA SASS; her many honors are the Academy Award for best actress of the year, won by her debut screen performance in “Funny Girl”; numerous Emmys for her record-breaking television specials; nine gold albums for her hit recordings and two Tony nominations for her work in Broadway musicals. America’s most important night spots, on the London stage and in such special events as a concert in New York's Central Park which attracted more than 130,000 people. “The Owl and the Pussycat,” which gives Miss Streisand her first non-singing role, attracted tremendous national coverage in all media. Of this, the most spectacular were Newsweek's cover photo and five-page “Special Report’ on the star and her new comedy (issue of January 5, 1970), and Life Magazine's six-page interview with full-color photo spreads (issue of January 9, 1970)... a total, for these two magazines alone, of more than 18,000,000 readers! NINN ININININISIIN IIIS NINN NSIS ESSE SESS GO-G0 GIRLS! Barbra Steisand is a part-time “Go-Go” dancer in “The Owl and the Pussycat,” as seen in Still No. 51. An advance theatre promotion can have local girls compete for promoted prizes as “Go-Go” dancers, performing in the lobby to music from the picture’s soundtrack album. The contest could also be worked on local TV. TV TRAILERS Five—two 60-, two 20and one 10-second spot —selling Barbra Streisand as “the pussycat” and George Segal as “the owl,” with the film’s Blood, Sweat & Tears music as another plus! Order television trailers from Exploitation Department, Columbia Pictures, 711 Fifth Ave., New York, N. Y. 10022. RADIO SPOTS Two sets! Set #1 consists of regular spots: one 60-, three 30and two 10second spots! Set #2 consists of the sparkling Streisand-Segal dialogue: three 60-, three 30and two 10second spots! Both sets call attention to the Blood, Sweat & Tears music on the film’s soundtrack, as an additional ear-attracting “sell” for ‘The Owl and the Pussycat.” Order your Radio Spots from Exploitation Dept., Columbia Pictures, 711 Sth Ave., N. Y., N. Y. 10022. NATIONAL FLAG 3pc. Streamer, $21.50; De Luxe Sectional Valance, $2.15 per running foot—minimum length, 10 feet; Usher Badges, 50c; 9’ x 12’ Flags or Wall Banners, single-faced, $80., double-faced, $145. Order from National Screen. SSSSSSSSSSSSSSSSSSSSSSsSsSsqssssSasssssy ACCESSORIES Twenty-Four Sheet Six Sheet Three Sheet One Sheet Window Card InsertCard Hi-RiseStandee Title Display 22x28 Eight 11x14's 24x60, 24x82, 30x40, 40x60 Still Sets (Color, for lobby and store displays; B/W, for newspapers) AT NATIONAL SCREEN SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSESH SSSSSS! e BES: PRR RORY Sof IME ug THE BOOK Published in paperback by Avon Books, this Richard Hubbard novelization of Buck Henry’s screenplay for The Owl and the Pussycat” can be a valuable selling aid. Front and back covers carry film art and credits. Incidentally, drama students and others will be interested in the fact that the Bill Manhoff stage success, on which the film is based, was published in play form, as a hard cover, by Doubleday. REGULAR TRAILER The kinds of theatre trailers audiences will want to see again, just as they will want to see “The Owl and the Pussycat” more than once! Specify when you order from National Screen Service. Red Trailers is for showing with "R” and “X” films; Green Trailers is to be played with "G” and “GP” films only. TELOPS Information about telops, styles and prices, may be obtained by writing direct to: QQ Title Card Co., 247 W. 46th Street, N. Y., N. Y. 10036. She has been a show-stopper in id a CSS Among SOSOGOSSISSH) Comedy Highlights and Music from the Soundtrack The Owl and the Pussycat Music Performed by Blood ters Comedy Highlights by Barh Sircicoul George Segal From the Screenplay by Buck He A Columbia Pictures and Rastar Productions Presentation THE MUSIC Soundtrack music by the popular rock group, Blood, Sweat & Tears, is combined with some of the hilarious Barbra Streisand-George Segal dialogue to make this album from “The Owl and the Pussycat” one of the most effective promotion aids available. It is a Columbia Records release and the company is planning a major record-film promotion campaign. Album cover is shown above in “rough.” BATH SCENE Still No. 25 (illustrated on a publicity page of this pressbook as Mat No. 2B) shows Barbra Streisand and George Segal in a scene from “The Owl and the Pussycat,” enjoying a bath together. In addition to its publicity values, use this scene for its promotion potential: a bathtub in a store window with a male and a female model bathing together, or male and female mannequins in the same pose as illustrated. A similar display might be set up in theatre lobby or, as an alternative, make up an enlarged, cardboard replica of one side of a bathtub, place it on an elevated platform and invite volunteer couples to pose for pictures with their heads appearing above the rim of the tub, as the stars are seen in Still No, 25. STREISAND COSTUME Still No. 8, used on the cover of the soundtrack album shown above, and also illustrated on a publicity page as one-column Mat 1-C, might be enlarged, mounted and cut out for a lifesize advance display spotted at theatre entrance or leaning against a lobby board. Dress an usherette in similar costume for a herald handout at and away from the theatre. HERSHFELD ART Noted theatre cartoonist Hershfeld has drawn Barbra Streisand and George Segal as they appear in “The Owl and the Pussycat” and his cartoon is illustrated on a publicity page as twocolumn Mat 2C. This Hershfeld cartoon should be used for newspaper planting, and it might be blown up for lobby and other inside-theatre display. PRINTED IN U.S.A.