The Strawberry Roan (Columbia Pictures) (1948)

with department and other stores selling Gene Autry Jeans, a Westerntype blue jean for boys and girls, men and women. J. M. Wood Manufacturing Co., of Texas, makers of the Gene Autry Jeans, has prepared window display material, dealer ad mats and other promotional material. For full details, and the names of local dealers, write direct to: Gene Autry Jeans An extensive advertising and promotion campaign is possible in conjunction Mrs. Annabel Hoyt, J. M. Wood Manufacturing Co., Inc. 502 Wholesale Merchants Building, Dallas, Texas This Gene Autry Jeans window (above, right), with its credits for Columbia's new Gene Autry film in Cinecolor, "The Strawberry Roan," was set up by Gimbels' Department Store in New York City, in conjunction with that store's 105th Anniversary Sale. Similar windows, making use of Gene Autry Jeans, stills from the picture, Western paraphernalia and dude ranch fashions, can be arranged. The 2¥2' x 4' full-color cutout shown at left is a display for window and interior department use. Arrange with cooperating merchants to obtain these cutouts well in advance of your playdate from the J. M. Wood Manufacturing Co. Place full credits, and stills from the picture, close to the display. Shown at right is the 4%2"' x 6" full-color autographed photo giveaway, and one of several various-sized dealer ad mats available to dealers handling Gene Autry Jeans. Mats range from the 4" x 6" size at far right to full newspaper page size. See to it that your picture and theatre credits appear prominently in all newspaper advertising. D neutiy JEANS : When pou get pour jeans, look for the seu pOe OF ahs fabet, then see ie for an aut es af me and Chamion, There's an che jeans, te, wich my alguarare AS ssnch brand oa it. Jase he sure you tae ' GENE ALTRY foans, sade exctost hele by Gaob OF TEXAS. $ Ropes } oye eS AOA RROLVE ee oes STORE NAME_ ae 3 GARMENT: Ue Se eB MCC CTT A § Cowboy Suits The M. A. Henry Co., Inc., manufactures various Gene Autry items—cowboy suits, leather goods and toy holsters —which are sold in thousands of stores: throughout the kash country. These items are excellent for contest prizes and other promotions and dealers should be contacted for special window displays and newspaper co-op ads. Check your local stores on these items. If you cannot find out who sells them in your city write to: Mr. M. C. Sussman Sales Manager, M. A. Henry Co., Inc. 1107 Broadway, New York 10, N. Y. Shown (above left) is the colorful, box cover of the Gene Autry Cowboy Suit. These boxes and their contents make ideal window displays. The de luxe The Gene Autry Cowboy Suit (right) comes in three sizes— Gene Autry Double Gun and Holster set (bottom small, medium and left) is just one of several gun and holster sets— large. Complete outsingle or double—available in this tie-up. Guns fit includes a boy's are of various styles with pearl or metal handles. cowboy suit,: hat, Holsters also differ in design. bandanna, lariat, gun. SLL aT TY TOE TO OTT NEMS SE MUMMY VEU Tie-Up Stills Tie-up stills from the Cinecolor film, "The Strawberry Roan,'’ should be used as extensively as possible in window displays and in newspaper publicity. The multi-purpose stills shown here are: Prod. Still No. 5—Western wear, travel agencies, leather goods, pet shops, riding academies. Prod. Still No. 66—Music stores, travel agencies, Western wear. Prod. Still No. 42—Women's wear, travel agencies. Prod. Still No. 5 Prod. Still No. 66 Prod. Still No. 42 Page 12