The Strawberry Roan (Columbia Pictures) (1948)

& ‘i Sell These Songs! A new song hit ("Texas Sandman") and four other Autry favorites make "The Strawberry Roan" a great picture for musical exploitation. Here are the songs— sell them BIG! "Texas Sandman’ + "The Strawberry Roan" + ''When the White Roses Bloom in the Red River Valley" + ‘Angel Song" + ''Can't Shake the Sands of Texas From My Shoes." JUKE BOXES Gene Autry songs are juke box favorites. Ask local juke box operators to feature Gene Autry recordings in their machines, and post stickers and title strips EL TEL ODOT NOT OUD AUD OUT OUT NUD -OUN 000 O00 G0) MOY NO S00 0 0 NUD HUD OUD NUD OUD ONY AUD OUT OO OT 0 OOP OT NUE OUY HUE AUD OOD AUD AUD O00 MOD UC UE NUE MOE MOD HOD HOD MOG HUE HUE MOD MOOD O00 OND OU Me OEE OEE MOE ORY SOE MOU HOU O00 O0T G00 ONE OT Ue MOE WOE WOE S00 WOO O00 DOD UO Mt Ot Oe PONE SON WOE ROD AOD AOE NOD OO GUE MOE WUD ROD MOO NOD GOS Oe On ea Gene Autry records exclusively on Columbia Records hi ‘TEXAS SANDMAN’ "Texas Sandman,'' the new song written especially for ''The Strawberry Roan," has been published by Mood Music, 1270 Avenue of the Americas, New York City, (see above left). Arrange window and counter displays in local music shops, and present copies of "Texas Sandman" to radio, night club and restaurant entertainers. Be sure of credits. "Texas Sandman" has been recorded by balladeer Johnny Lee Wills on Decca Record No. 46054. Contact your local Decca distributor now for cooperation in setting win dow and counter displays in local music stores. linking the discs with your playdate. AUTRY RECORDS Gene Autry's records are released exclusively by Columbia Records. The Columbia distributors are ready to cooperate with you in boosting Gene's platters and your engagement of ''The Strawberry Roan."' See your loca! distributor as soon as your playdate is set, and make arrangements to snipe your credits on Columbia Records' Gene Autry promotion material in all record shops in town. (In addition to the 17'' x 22" easel-backed, full-color poster shown above right, Columbia Records also has 21'' x 7" streamers and 1234" cardboard discs.) iT 00) SUR) WOT OD NOD OUR O00 OOD OD AO) QU O00 OND O00 SEU NOU NUR ROD NRC HUD B00 O00 000 OU N00 S00 O00 B00 B00 S00 00 O00 000 B00 S00 Bee See-Bee Dee 2Oe DOE Ol CROMUPMELC MLSE LC MECCA L CMCC MMMM mm LITTLE BOOKS Gene Autry "Little Books" are sold at each on news 10 cents stands and in candy and variety stores throughout the country. The books are published by: The Whitman Publishing Co. Racine, Wisconsin CAP PISTOLS The Gene Autry Cap Pistol, manufactured by the Kenton Hardware Co., Kenton, Ohio, is sold through chain stores throughout the country. Ideal as premiums or contest prizes, these toy weapons can be obtained in quantity through local wholesalers. For full infor mation, write direct to: Mr. W. R. Bixler Kenton Hardware Co. Kenton, Ohio Par Ty OT WD WOT MMLC MLL GAUNTLET GLOVES Boys’ gloves, gauntleted in Western style, are manufactured under the Gene Autry name. The man When Pop wos a boy he wore ufacturers have on the cuff. Mother and e just as proud as the boy when he slips these dealer aids, including a 9!/," rae pane oe ee we gauntlets on. Made of genuine leather, pigtex grain. Glove fully lined. Cuff unbreakable, crush-proof and waterproof. Shades of brown and tan, For boys ages 5 to 12 years. STORE NAME backed counter and window display, and a 4" x 6" ad mat (shown here). For full infor mation, write direct to: Nolan Glove Company 425 Fourth Avenue, New York, N.Y. a — AUTRY LICENSEES Gene Autry has permitted the use of his name by manufacturers other than those whose products are described elsewhere on these pages. For full details, write to these firms: Sweat Shirts: Mr. J. T. Flagg, Gardiner-Warring Co., Florence, Ala. Boys’ Belts: M. Slifka and Sons, Inc., 275 Seventh Ave., New York, N. Y. Wood Pop-Type Rifles: West Hollywood Craft Shop, 9017 Santa Monica Blvd., Hollywood 46, Calif. SUL POPE UL UL PEL SEE PEE SPE SOD OUD GUE SUC SE OUT TE POE POE TUDO OU SO Oe ST ee 0 5 CELQMELC MELLEL EEE PMLCL) AUTRY COMICS Gene Autry Comics is a magazine issued monthly and sold on newsstands and in candy and variety stores. Dell Publishing Co., 149 Madison Ave., N. Y., publishes it. TOY STORES Toy stores should be especially interested in window and counter displays tying in their Western toys and paraphernalia with your playdate of ''The Strawberry Roan.'' Shown above is part of a F. W. Woolworth's window on Broadway in New York City, pre-selling Gene Autry's first Cinecolor film, ''The Strawberry Roan." Page 13