The Wild Westerners (Columbia Pictures) (1962)

GO WESTERN The setting for "The Wild Westerners" is America's early frontier — the Montana Territory — and Western exploitation stunts and displays should be a feature of your local campaign. e@ Hangman's nooses from marquee holding placards bearing picture copy. @ Display of guns, lariats, cowboy equipment, etc. @ Tie up with store window displays of Western apparel, toy guns, etc. e Street bally of man in Western outfit. @ Spell title in rope. e@ Water pistol shoot. e@ Western food items, newspaper recipes. e@ Travel bureaus. @ Pictures of old West. @ Slip sheet Western magazines. @ Drinks on the house—lemonade. e@ Guest admission to costumed youngsters. e Frontier front display. e Staff wearing ten gallon hats. STAGECOACH Dress up a stagecoach with posters and credits and send it through town in advance of opening. '"Cowboy" and “cowgirl'' passengers whoop it up! Use stagecoach, too, in the following ways: @ Invite local newspapermen and disc jockey to ride as passengers, and to report their impressions of this historic mode of travel. e Arrange to give boys and girls of local orphanages rides in your stagecoach. Screen picture for ‘em, if possible. Plant publicity photos in local newspapers. e Offer free stagecoach rides to your theatre from specific pickup points at specific times, once picture opens. CACTUS Promote 50 or so small cactus plants from an important local florist and give them away, opening day, to the first women attending the picture. Advance publicity and advertising, as well as a lobby 40 x 60, should stress the fact that the cactus came from the land of "The Wild Westerners." Cooperating florist should be given credit mention, of course, and should arrange for a window display along similar lines. GUNS... AND GIRLS e Work with local police force in a pistol shoot ing contest for women! e Honor local girls who have contributed to the fight against crime in your town! e Make sure of radio/TV and newspaper cover age on the above, as well as forum discussions centered around the problem of local crime! | ¢ Set up a variation of the “how many bullets” stunt, using the most expensive chapeau in the ee (Mat IA; Still No. 2) Nancy Kovack fights off Guy Mitchell in Columbia Pictures’ "The Wild Westerners,’ also starring James Philbrook and Duane Eddy in Eastman Color. (Nancy Kovack) Beautiful, brunette Nancy Kovack makes her debut as a screen star in Columbia Pictures’ “The Wild Westerners,” at the ....... Theatre in Eastman Color with James Philbrook, Duane Eddy and Guy Mitchell. Miss Kovack also stars in the forthcoming “Jason and the Golden Fleece,” and she has appeared importantly in both “Strangers When We Meet” and “Cry for Happy.” @ A University of Michigan graduate, Miss Kovack makes her home in New York, where she is one of television’s most popular players. She has appeared, at some time or other, on practically every tlevision program originating from New York, including the panel shows. In “The Wild Westerners,” she plays a variety dancer who is stranded in a frontier town. (Guy Mitchell) Guy Mitchell, who has a considerable reputation as a singer, plays a vicious killer in Columbia Pictures’ “The Wild Westerners,” now, ati itheyaees sce Theatre in Eastman Color. Also starred are James Philbrook, Nancy Kovack and Duane Eddy. Mitchell really got going on an entertainment career after Navy service in World War II. He sang with Carmen Cavallaro’s orchestra, and for Columbia Records. His recording of “My Heart Cries for You” was a_ best-seller which reached almost 2,000,000 copies in short order. Previously starred with Audie Murphy in the TV series, “Whispering Smith,” Mitchell has also appeared in the films “Those Redheads from Seattle’ and “Red Garters.” (Duane Eddy) A top recording instrumentalist, Duane Eddy currently stars as a deputy U. S. marshal in Columbia Pic-ures’ “The Wild Westerners,” in) Hastman! Coloriat they. .--1.Theatre. Also starred are James Philbrook, Nancy Kovack and Guy Mitchell. A guitarist who learned by listening and practising, Eddie cut two records for the Jamie Label in his home town of Phoenix, Arizona, in 1958: “Moovin’ and Groovin’” and “Rebel Rouser.” They were instant hits, and he has been at, or near, the top of the record polls ever since, in both the individual instrumentalist and the instrumental group categories. He has eight gold records on the wall of his home, three gold EP’s and four gold albums. In addition to his playing, Eddy is rapidly becoming known as an important composer; he did the theme music and title tune for the film “Ring of Fire.’ Eddy wrote “The Wild Westerners,” title song which he also performs, with Lee Hazlewood. (Review) A wild and woolly adventure story is told in Columbia pictures’ “The Wild Westerners,” which opened yesterday at the ........ Theatre in Eastman Color. The film, a Four Leaf production, is a swift-paced, breathless and exciting story of the Civil War west, when gold shipments from the Montana Territory had to reach Washington despite the considerable hazards involved. In “The Wild Westerners,” the hazards include some rampaging Sioux Indians who are not half so blood-thirsty as the intriguing villains of the film, and especially a black-clad sadist who doesn’t care whom he kills so long as he kills someone. Tall and rugged James Philbrook plays the U. S. Marshal who manages to get the gold through, after spending a considerable time uncovering the bandit gang responsible for a series of robberies and murders. That Philbrook has trouble is only natural; the outlaw leader is the local sheriff. Miss Kovack, one of the screen’s lovelier young women, plays a dancer who is left stranded in a frontier town; she tricks Philbrook into marrying her just so he can help her get away from where she is. Duane Eddy plays the deputy U. S. marshal and Guy Mitchell the gunman; both these gentlemen are top-flight recording artists, they can well be top-flight action stars if they care to work at it. Gerald Drayson Adams wrote “The Wild Westerners.” The film was directed by Oscar Rudolph and produced by Sam Katzman. (Title Tune) Duane Eddy not only stars in Columbia Pictures’ “The Wild Westerners” with James _ Philbrook, Nancy Kovack and Guy Mitchell at the ........ Theatre, he also performs the title tune for the new Eastman Color adventure, Eddy wrote the song with Lee Hazlewood. (James Philbrook) The kind of adventure to be found in films like Columbia Pictures’ “The Wild Westerners,” TON ERG WN eoacassa0s Theatre in Eastman Color, is the kind of adventure that star James Philbrook has been living most of his adult life. Before becoming an actor, Philbrook had been a miner, a rodeo performer, an electronic engineer, a physical education instructor, a public relations man, a newscaster, a writer and a photographer. Between, he did a few odd chores during his four years in the Navy, serving in the Aleutian Islands, India, China, Europe and Africa, and he was a special radio and news correspondent with the Marines in Korea. Currently starred as a U. S. marshal with Nancy Kovack, Duane Eddy and Guy Mitchell in the new Sam Katzman picture, Philbrook received his degree from Massachusetts Institute of Technology, in 1946. His acting credits include “I Want to Live,” ‘“Warlock” and ‘““Woman Obsessed.” He starred in television in both the South Seas adventure series, ‘The Islanders,” and in “The Investigators,” and in other TV shows. “The Wild Westerners” was written by Gerald Drayson Adams. Oscar Rudolph directed the Four Leaf production. (General Advance) Gold shipments to Washington from the Montana Territory, in the days of the Civil War, are the prime focus of the adventure and excitement to be found in Columbia Pictures’ “The Wild Westerners,” opening ...... ERE WO connec Theatre. There also are rampaging Indians, Hollywood reports. James Philbrook, Nancy Kovack, Duane Eddy and Guy Mitchell star in “The Wild Westerners,” a Four Leaf production in Eastman Color. Philbrook and Eddy play U. S. marshals, investigating a series of gold robberies and murders. Miss Kovack is cast as a dancer, stranded on the frontier, and Mitchell is the most sadistic of range renegades. Philbrook is famous as_ the star of TV’s South Seas adventure series, “The Islanders,” and of “The Investigators.” Miss Kovack, one of the screen’s most promising young beauties, also is a TV favorite. Duane Eddy is the guitarist whose recordings have made him one of the most famous instrumentalists in the world, and Guy Mitchell has a considerable reputation as a singer. “The Wild Westerners” was written by Gerald Drayson Adams. Oscar Rudolph directed the film. Sam Katzman served as producer. (Advance Notice) James Philbrook, Nancy Kovack, Duane Eddy and Guy Mitchell are starred in Columbia Pictures’ “The Wild Westerners,” i getevssroteetteat ab the eee uneatre: Written by Gerald Drayson and produced by Sam Katzman, “The Wild Westerners” was directed in Eastman Color by Oscar Rudolph. (Mat 2A) James Philbrook, right, Nancy Kovack and Duane Eddy get set for trouble in Columbia Pictures’ “The Wild Westerners,’ Guy Mitchell also stars in the Eastman Color production. OOOO _—_—_— eee York. SELLING AIDS Displays: Badge: 40c. Streamer; 17’ long, $16.50 each. Valance: $1.65 per running foot, minimum length 10-foot. 12 pennant string: 30’ long, $3.50. Bumper strip: $10.00 each, minimum order 15. Order from National Flag Co., 43 West 21st Street, New York 10, New Two Telops: Style A, theatre and station identification. Style B, theatre advertising only. | Prices: $5.00 without imprint; $7.50 with imprint; $2.00 for each additional slide or telop. Specify telop style and copy desired when you order direct from: QQ Title Card Co., 247 W. 46th St., New York 36, N. Y. INDIANS, TOO! e Get a pair of real Indians, or local Boy Scouts who know the Indian method of sending smoke signals, to signal the opening of "The Wild Westerners" from the highest building in town. Ask local newspapers to cover the event. e Offer free admission for the 15 largest collections of Indian head pennies brought to your theatre opening day. Publicize the offer with newspaper and radio stories. Too, borrow from local coincollectors a number of valuable Indian head pennies (some are worth more than $100) for display in your lobby. e Get the cooperation of local museums and private collectors in setting up an "Indian Museum” in your lobby in advance of playdate. The display might include Indian bows and arrows, jewelry, blankets, tomahawks, wampum, a_ totempole and photographs and paintings dealing with Indian life. e Purchase or promote a number of colored feathers, and give them away to the first children attending your Saturday matinee showing. Also distribute the feathers in advance with tags bearing your complete credits. e For lobby p.a. system, radio and other uses, a transcription of Indian yells and war cries can be helpful. Three cuts are available on a single disc—preparation fer an attack, an Indian war dance, and an Indian feast dance. Order No. 5033A and send check or money order for $2.50, which covers cost of mailing, direct to: Thomas J. Valentino, Inc., 150 West 46th St., New York 19, N.Y. WESTERNERS! Billy the Kid, Doc Halliday, Jesse James, Belle Starr are just a few of "Wild Westerners." Plant a newspaper or radio contest for the longest lists of frontier badmen. As a tie-breaker, ask contest the many ants to write an essay, in 50 words or less, on the subject: ‘Why | Would Like to See ‘The Wild Westerners’.'' RECORDING STARS | Duane Eddy and Guy Mitchell, stars of "The Wild Westerners,’ are important recording artists and their discs can be used to promote your picture and playdate. Go after disc jockey plays and plugs. Be sure of music shop cooperation, including window displays, co-op ads, package stuffers, etc. Place a jukebox in your advance lobby, filled with platters made by Eddy and most exclusive woman's hat window in town! e Send a girl in Western costume, or in traditional Western dance hall costume, around the main streets of town. Sign on her back says: "I'm Ready for 'The Wild Westerners’ at the State Theatre Friday." e Set up window promotions of Western garb for women, and Western accessories. Supplement the displays with stills from the picture, as well as pistols, rifles, holsters, etc. ‘GOLD’ RUSH A Gold Rush Treasure Hunt might be planned in conjunction with your opening of "The Wild Westerners.’ Arrange to co-sponsor the event with a local jewelry or department store that sells gold and gold-plated items, such as chains, bracelets, tie-clips, etc. In a vacant lot near your theatre, if possible, bury some gilded pebbles which, when found, will entitle the finder to a gold cr gold-plated prize, or a discount on a gold item at the store. Publicize well in advance. Attract interest to "The Wild ‘GOLD’ NUGGETS Mitchell, and plant your message on every jukebox in town. Eddy sings the film's title tune and RCA Victor is considering releasing it as a single; Westerners" by giving your patrons a chance to get the feel of panning for gold. In your lobby, place a long trough and fill it with sand and water. Bury an assortment of small, gilded pebbles in the sand, and place alongside the trough a small pan or a kitchen strainer. Then invite the trough for "gold" with a flat pan, limiting Offer guest tickets to those who scoop up a “gold nugget!" each person to one try. patrons to scoop check music dealers on it. MONTANA GUESTS Offer guest admissions on opening day to the first persons who can prove they are from Montana. Arrange for advance publicity of the offer, via newspaper and radio/TV, as well as for feature interviews and publicity photos after the showing of the film. PRINTED IN U. S. A.