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Porkins!
Stage, screen and TV star Anthony (‘‘Tony’’) Perkins is one of the most popular actors in films today. He won an Academy Award nomination for his performance in “Friendly Persuasion,”’ and a tremendous following among adults and teen-agers alike. Let Perkins’ fans know that, in “‘This Angry Age,”? Perkins becomes a triple-threat performer—he sings, he romances and he dances (see “The Crawl’’)! Exploit the dance sequence and promote the star’s LP recording (see below) in addition to
spreading his stills around town!
Ports.: Still Nos. 17, 26, R-53, R-83, RP5, RP-6. Romance: Still Nos. 25, R-47, R-52, R-94. Pet Store: Still Nos. R-12, RP-11. Guns: Stull No. R-62. Furs: Still No. R-88.
Take advantage of easily-worked stunts to further publicize the star’s appearance: ¢ First ten “Tonys” on boxoffice line to be guest-admitted. e Find Perkins “look-alike”: Born 1932, brown hair, brown eyes, 160 Ibs., 6’ 11%” tall. ¢ Invite as guests people in town with
name of Perkins.
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ACCIDENTS WILL HAPPE GONE WITH THE WIND
Tony Perkins sings a selection of twelve songs
for his LP Epic record, a perfect merchandise tie-up for “‘This Angry Age.”’ Get music dealers to feature Perkins and this new album in displays, co-op ads and lobby sales. Arrange for plays on all store p.a. systems, with credit card plugging platter and picture. Provide Perkins stills for decorations and have a street bally roll a large “record” through town, stopping occasionally so people can read recording and
picture credits.
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THE CRAWL!’
Anthony Perkins and Silvana Mangano perform ''The Crawl," a new rock 'n' roll dance routine that could become a craze with teen-agers. Stills illustrate the basic steps for theatre displays, newspaper features, dance schools and store tie-ups. The stills are available in two styles: a set of five separate wash drawings (Still Nos. Art 15, 16, 17, 18 and 19) and a set of nine line impressions (Stills Nos. Art 10, Il and 12).
e Enlarge and back with cardboard the line drawings for top of marquee and lobby turn table displays, with smaller reproductions hanging from marquee.
e Plant wash drawings with newspaper, along with covering story.
e Offer photos to a dance studio and suggest two instructors stage dance on TV, in theatre lobby, at special dance classes or at a school dance.
e Arrange for a TV-teens' show to program the stills, and the youngsters working up the dance routine from them!
_e Hold a contest for teen-agers doing ''The Crawl," on the theatre stage or a local TV show. For directions on how to dance "The Crawl," write direct to: Exploitation Department, Columbia Pictures, 711 5th Avenue, New York 22, N. Y.
THE TITLE!
"This Angry Age" refers to the impatience of young adults to strike out on their own. These are mature young people, not juveniles, counterparts of millions of today's youngsters who are making plans for their futures. Go after educational organizations on this angle, contact youth guidance groups and arrange panel discussions on TV and radio, the subject being "This Angry Age." Title might be the theme of editorials. In addition, publicize the picture title: ¢ Disc jockey contest offering guest tickets to those submitting longest lists of pictures with words "Angry and "Age" in titles. ¢ Stencil title on sidewalks. ¢ Radio interviews with volunteers of ''This Angry Age'' groups. e Teen-age numbers in container, young patron picking his or her age in a lucky draw to win guest
admission.
STAR STILLS!
Star stills available in pressbook set of stills are: Miss Mangano: Ports.; Still Nos. 21, 25, R-28, R-44, R-45, R-59, R-70, R-71, RP-3, RP-10. Beach Costume; Still No. RP-9. Romance: Stills Nos. 22, R-29, R-31, R-43, R-56, R-77, R-86. Washing clothes: Still Nos. R-2, R-15. Conte: Still Nos. 14, 15, 23, 24. Miss Van Fleet: Ports.; Still Nos. 12, 13. Record and music stores should feature Still Nos. R-35, R-84, in window displays, the dance sequence available on the art stills and the following scenes: Still Nos R-37, R-39, R-40, R-41, R-48, R-49. Also: Stills Nos. R-38, R-51, R-72, R-73, R-74, R-75, R-76. Johnson outboard motors: Still Nos. R-29, R-56.
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Mangano!
Silvana Mangano, who achieved stardom as a result of her work in “Bitter Rice,” is internationally popular today. In several scenes of “This Angry Age” Miss Mangano is dressed in a huge white towel (Still Nos. R-6, R-67 and Art 20). As a street bally, if weather permits,
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USE THESE TIE-UPS!
The song, "Uh-Huh! THE CRAWL)
SONG! (The Crawl)" which
Tony Perkins and Silvana Man
gano use in their exciting dance routine, is being published by: Raleigh Music, Inc., 1650 Broadway, N. Y. C. See that copies oe reach dance bands, pianists, etc. _ Recordings are planned; ask
music dealers about 'em when you go after displays.
BOOK! All Signet paperback editions of the interna
"tional best-seller, ‘Whispers of Love" (the American title for the novel, ''Sea Wall," on which ''This Angry Age" was based), will be sniped with a large siicker plugging the film. Check with the local distributors for the publishers, New American Library, and work with them on point-of-sale cards, truck posters, window displays, etc. Also promote ''Read the Book, See the Picture'' campaign via lobby sales, illustrating book pages with stills, free distribution of books to first ten people at boxoffice, ete.
DRIVE-IN'S!
¢ Chutney topping for ice cream, pop corn.
e Play wind recording on pa during intermissions.
¢ Play Tony Perkins recording on p.a. system.
¢ Road signs: ''Keep Calm When You Drive To See 'This Angry Age’.
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A ceessories !
e 6 SHEET (Comparable to Ad 403, page 4.)
e 3 SHEET (Comparable to Ad 402, page 4.)
e | SHEET (Comparable to Ad 401, page 4.) e 40 x 60, 30 x 40, 24 x 60 and 24 x 82 DISPLAYS e TRAILER
e 22x 228A ¢ 22x 28B ¢ INSERT CARD (SLIDE same design.)
¢ WINDOW CARD e FIVE STILL SETS
(25 horiontals, 25 uprights, 10 color stills, pressbook set,
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