To Sir, With Love (Columbia Pictures) (1967)

THE AUTHOR. ..THE SCHOOLS. ..and THE U.N. E. R. Braithwaite, author of "To Sir, With Love,"' now is the Ambassador from Guyana to the United Nations. A world-famous educator who has lectured on the subject at various American universities and elsewhere, he has been extensively interviewed—magazines, newspapers, television. These factors contribute to the promotion potential of the film. Educators, local education boards, state teachers’ universities and similar persons and groups should also be involved in your "'To Sir, With Love" playdate .. . in much the same fashion! Make certain that leading localites in these are active in behalf of the film, seeing to it that every member of their various organizations is advised of it and urged to see it... . . that posters are displayed on bulletin that literature be available for group mailings . boards in faculty lounges, etc. Promotion of "To Sir, With Love" amongst the student body of the various high schools and colleges of your community might best be served by a concentration on the ‘'music,”’ "Carnaby Street," "mod," ‘swinging London" and similar elements available. And where there are students, there are teachers... "To Sir, With Love" is very definitely a picture for teachers, too! e Work out a group sales plan with the local Board of Education, permitting teachers to chaperone groups of students and, thus, gain guest admission. ® Arrange for special discounts or other courtesies to your community's teachers, and to local college students taking education courses and planning to be teachers. e Set a "To Teacher, With Love" program going, under the sponsorship of a newspapepr columnist or radio or television VIP, involving civic, social and fraternal figures . . ..a "Vote for Your Favorite Teacher'’ contest ...and whatever else may be possible interviews . . articles and in your situation. Discuss the film with education officials and see what can be worked out in the way of school cooperation on an "outside" effort to pay tribute to each teacher. Before he began to teach in an East End London school, and to live the story told in ''To Sir, With Love," E. R. Braithwaite served as a fighter pilot in the Royal Air Force, flying during the Battle of Britain and throughout the rest of World War Il. Perhaps you can find, in your community, a newsman who was a war correspondent in London in that period? Or a localite who was a member of the wartime R.A.F.? MUSIC 'WITH LOVE! @ The songs are ''To Sir, With Love," "Off and Running," "Stealing My Love," and "It's Getting Harder All the Time.” @ The singers are Lulu, currently England's No. | pop singer; Adrienne Posta, and The Mindbenders, English rock group. e The soundtrack album is from Fontana Records, with a point-of-sale promotion campaign. Dealers, disc jockeys and distributors all have been urged to cooperate fully with local showmen. UTTUTUUTHTUA LLU TUETLOTLULCULTEUTLHU LULU TULLE TULLE LCG LULU LUOLLOLLULLOLLO LoL Loot CoLooL Le SINGLES, TOO! @ Lulu sings the title tune of ''To Sir, With Love" on an Epic Records single, 45 rpm. @ The Mindbenders sing "Off and Running’ on a 45 rpm Fontana Records single. Both these singles are being given extension promotion, with disc jockeys and in the music world, by the recording companies. Use them yourself, wherever possible! PUTT ULLE LOL LLUELU LUO LLU ULE PLO POLLO LU LOU LLULLOLLLLoLLUL LOLOL LoCo ooo TTUTTUTTUUTIUTT TUT LUNTIUTTUUTLUTTUULU UOMO ILTLU LLL LULL LLLLLLGLLOL LLL LULLLoLLoLLLoeLLoLLeL Loo 4 | SCHOOL AID! Additional parent, teacher and student attention is focussed on "'To Sir, With Love" by several important publications. Seventeen, in its May issue, named "'To Sir, With Love" its Picture of the Month. The Scholastic magazines gave the film their BellRinger Award. Parents’ Magazine, in May, supplemented its review with a page of photos in color. Scope, another magazine in the educational field, devoted its cover to the picture, a 6-page story-in-pictures, and a 4-page excerpt from the book by E. R. Braithwaite, whom they also interviewed. (UUUOUNUUUAUVEUUUOUEUEAUEOUEAUUUEOOOUGUO UGE SIDNEY POITIER After "Lilies of the Field," for which he won the Academy Award as best actor of the year, and ''A Patch of Blue,'’ Sidney Poitier's boxoffice importance is virtually certain in every theatre situation. ''To Sir, With Love," in which Poitier plays a new teacher in a London school, a man who's been taught the hard way but hip enough to demand of the turned-on teens who are his students that they cool it... and call him ''Sir."' The picture... the role... the star... all are worth your strongest showmanship efforts. FONTANA RECORDS BRANCH MANAGERS Romeo Davis Mercury Records 1231-E Collier Rd., N. W. Atlanta, Ga. 30318 Hal Charm Mercury Records 5809 Annapolis Rd. Hyattsville, Md. Tom Colley Mercury Records 2720 Stemmons Freeway Dallas, Texas 75207 Mike Paikos Mercury Records 811 Lincoln St. Suite 401 Denver, Colo. 80203 Ron Bernieri Mercury Records 9 Amendola Drive Netcong, N. J. 07857 Frank Cama Mercury Records 32-02 Queens Blvd. Long Island City, N. Y. 11101 Jules Abramson John Penney Mercury Records 375 Elliot Street Newton 64 Upper Falls, Mass. 02164 Chas. Wheless Mercury Records 3901 Browning PI. Raleigh, N. C. 27609 Frank Peters Mercury Records 1400 S. Michigan Ave. Chicago, Ill. 60605 Sheldon Tirk Mercury Records 2800 Euclid Ave. Cleveland, Ohio 44115 George Steiner Mercury Records 2617 S. Broadway Los Angeles, Cal. 90007 Ronald Kultau Mercury Records 561 N.E. 79th St., Room 227 Miami, Fla. 33138 Bob Kratky Mercury Records 7065 N. 46th Street Milwaukee, Wis.. 53223 Bernie Kapplan Mercury Records 316 Baronne St. Room 306 New Orleans, La. 70112 Mercury Records 8040 Roosevelt Blvd. Philadelphia 52, Pa. Abe Kesh Mercury Records 1485 Bayshore Freeway Room 465 San Francisco, Cal. 94124 Steve Brookmire Mercury Records 225 Lenox Road N.E. Suite J-2 Atlanta, Ga. 3032 R. Sarenpa Mercury Records 6922 Hollywood Blvd. Suite 110 Hollywood, Calif. INDEPENDENT FONTANA DISTRIBUTORS Arthur Lerner Cardinal Export Corp. 135 West 29th Street New York, New York Gene Patch Heilicher Brothers 7600 Wayzata Boulevard Minneapolis, Minnesota, 55426 John S. Kaplan Jay Kay Distributing Co. 13401 Lyndon Avenue Detroit, Michigan 48227 Charles Smith McDonald Brothers 994 So. Bellvue, P.O. 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