Twist Around the Clock (Columbia Pictures) (1961)

THOM McAN SHOE STORE PROMOTION More than 900 Thom McAn Shoe Stores from coast to coast have been alerted to "Twist Around the Clock," and have been urged to work with theatres in local promotions, window and interior displays, lobby displays, contests, etc. . all keyed to Chubby Checker's appearance in the new film, and the fact that Thom McAn Stores are the exclu sive retailers of "Chubby Checker Twisters." Twisters sell for $3.99. 'The shoes for doing The Twist,’ His Twisters sell for $8.99 and Her Thom McAn is preparing a special poster suitable for lobby use around ''Twist Around the Clock. The Thom McAn stores all have store display material around Chubby Checkers and the ''Twister'’ shoes. Local theatres should supply store manager with stills from the film, picture poster material, playdate credit cards, etc. c Selling Aids TV Trailers: Each TV trailer has a final frame freeze for super-imposed visual credits, as well as room for local announcer to add theatre and playdate information. Order direct from: Exploitation Department, Columbia Pictures Corporation, 71! 5th Ave., New York 22, N.Y. Transcriptions: A variety of spot announcements, all open end for local commentator to add theatre credits. Available on a single disc. Order from your Columbia exchange; transcriptions will be shipped direct from New York. Two Telops: Style A, theatre and station identification. Style B, theatre advertising only. Prices $5.00 without imprint: $17.50 with imprint; $2.00 for each additional slide or telop. Specify style and copy desired when you order direct from QQ Title Card Co., 247 West 46th St., New York 36, N. Y. Displays: 9' x |2' Flag: single face, $45.00; double face $75.00. Badge: 40c. Streamer: !7' long, $16.50 each. Valance: $1.65 per running foot; minimum length, |0foot. 12 pennant string; 30' long, $3.50. Bumper strip: $1.00 each; minimum order 15. Order from National Flag Co., 43 West 21 St., New York 10, N. Y. or in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont. PUT IT ALL TO WORK! ¢ Set up displays highlighting the recording stars and the songs from the picture wherever possible, using stills, cutouts and blow-ups! e Push records from the picture on other radio and TV programs, for playing and as prizes! e Plug the music among local bandleaders and entertainers, as well as in juke boxes. ¢ Get local ballrooms and dancing schools to use the records, with cooperative displays! ¢ Don't stop at using the music on your own p.a. system— try for music store, variety store and other p.a. systems, too! e List the songs in your ads and offer guest tickets to those who bring in records or sheet music of all. ¢ Offer prizes for the best local performances of the songs on radio or TV. DR. PEPPER BEVERAGES Local bottlers of Dr. Pepper Beverages advertise their products with the slogan, ''Drink Dr. Pepper at 10-2-4''—in effect, around the clock! Work on this adaptation of the Dr. Pepper selling theme; arrange with local bottler for display cards, truckside posters, bottle collars, co-op ads, window displays and, of course, picture plugs on the Dr. Pepper radio/TV spots. CHUBBY CHECKER! Chubby Checker enjoys an international reputation as a top exponent of "The Twist.'' Now, with "Twist Around the Clock," you can build on his tremendous popularity! @ Have your disc jockeys go to town with 'Twist'’ music in honor of Chubby Checker. For a week in advance of your engagement, have recordings of Checker's music played on the air. e@ Work contests on Checker's music via music dealers, disc jockeys or your newspaper. Youngsters win guest tickets for the longest lists of his records and letters on "Why | Want to See Chubby Checker in ‘Twist Around the Clock'!'' Present other prizes for those bringing in Checker records for donation to hospitals and charities. © Get a sound truck "'Twistin''' through town playing Chubby Checker recordings. Be sure credits are posted on both sides of the truck. @ Out of cardboard make a large replica of a photograph record, with the label carrying credits: "Chubby Checker in ‘Twist Around the Clock,’ State Theatre, Now!" Have a bally wheel it through town, stopping so the curious can read the plug. @ Arrange with a cooperative music dealer to sell Chubby Checker recordings in your theatre lobby and promote extra copies for giveaways, prizes, etc. AROUND THE CLOCK! "Twist Around the Clock" is rich in 24-hour-a-day exploitation possibilities. Use these stunts, with theatre and playdate credits, and any others you can develop to fit your local situation: © Get teen-agers to discuss ''The Twist" via radio and TV discussion programs and your local newspaper—particularly the youth page, if there is one. And, on the music or amusement page, plant a comparison of the merits of "The Twist" tunes with those of other musical forms—persuade the music editor or a local musician or music teacher to write the article. @ Stage a ''Twist'' dance contest, with guest tickets and promoted records to the winners. Preliminaries could be in local dance halls or dance schools, with the finale on the stage of your theatre on opening night. © Get local disc jockeys to step up their spinning "Twist" platters before and during the run of "Twist Around the Clock" at your theatre. And they should want to give their views on the screen's first great "Twist! show. Invite 'em to preview screenings so they can build up the film in advance. Ask ‘em to run contests, with guest tickets or promoted records. for the best letters on: "What Is 'The Twist’ Music?", ''l Like 'The Twist! Music Because," etc., plus prizes for the longest lists of ‘Twist’ recordings by all artists. © Conduct a ‘Twist’ musical talent search, with guest tickets or promoted prizes to the best artists chosen from among local singers, combos and pianists. You might run this with the dance contest mentioned above. ITS TWISTERRIIC { ; The first full-length movie about : 4 Accessories at Columbia Exchanges Note | Adults, Too! Let the grown-ups know that 'The Twist’ isn't exclusively for the enjoyment of the youngsters as witness the national magazine and newspaper attention it is getting and the publicity accorded its high society and top-entertainment practitioners. Post a lobby placard calling this to the attention of your older patrons and write them letters to the same effect. Be sure the point is brought up in any radio discussion on ‘Twist Around the Clock.'' See if there are any adults who will contest for prizes in performing ''The Twist'' and match them in popularity against local youngsters on a TV show or your theatre stage. ey ARTHUR MURRAY The Arthur Murray School of Dancing is alerting its studio managers all over the country to the fact that it has named a dance the "Twist Around the Clock.'' Studio managers are being urged to cooperate with theatres in setting up local promotions such as dance parties, theatre exhibitions, local tie-up advertising, displays inside and in the windows of Arthur Murray Studios, contests, use of Arthur Murray Dance Lesson Certificates as prizes, giveaways, etc. In conjunction with this tie-up, or separately, stage a ‘Twist Around the Clock"' dance party in your theatre lobby or some other suitable spot. Arthur Murray instructors might serve as judges in such a contest, of course, and the "party" itself might run right around the clock—a full 24 hours!— with newspaper and TV attention. DRIVE -IN’s e Promote a juke box for free plays of "The Twist" recordings at concession counter. ¢ Play stars' recordings during intermission, with credits. e "Twist Specials" at concession counter. e Offer 'Twist'' dance opportunity, prior to start of regula’ show; perhaps a contest? e Plant "Drive Safely Around the Clock'' posters, with credits to picture. ° Offer recordings or sheet music via a ‘lucky number" giveaway worked with concession trays, pop corn boxes, etc. e Print your ''Twist Around the Clock"’ message on paper towels for a filling station and theatre giveaway. THE FIRTT ‘4 FULL LENGTH ” * de The Twist! THETWISTL, * ONE SHEET « THREE SHEET _— + INSERT CARD ee » UTILITY MAT » TRAILER YNROUN MSOs ) + 40 x 60 274x160 » 24 x 82 DISPLAYS » STILL SETS SEIGHT Mix 14s * SLIDE lar John CRONIN Mary AUTCHELLMaura MoGIVENEY: Jeff PARKER | SHEET (25 horizontals, 15 uprights, pressbook set) dei Mary Maury deff CRONIN MITCHELL MCGIVENEY » PARKER STR BD RDOR GAN KATE AN: ORCA RIDOL PIA FO pons Reee00 PRINTED IN U. S.A