Two Rode Together (Columbia Pictures) (1961)

MISSION VALLEY COTTONS Mission Valley Cottons, whose creations are sold in leading stores throughout the country, has tied in with the “Two Rode Together” promotion campaign through a series of advertisements in the New York Times Sunday Magazine section. Photographs for the promotion were made on the set of “Two Rode Together” and the picture is credited in the ads. Contact your local Mission Valley outlet for mutual cooperation in: ® Newspaper, radio/TV advertising. ® Window displays with stills from “Two Rode Together” and screen credits. @ Fashion show. THE STARS In James Stewart, Richard Widmark and Shirley Jones, “Two Rode Together” has an imposing array of stars. In addition to fan club support, planting of star stills and portraits in windows, newspapers, etc., try the following: JAMES STEWART: Stewart has always registered strongly in Westerns. Try a contest naming other of his outdoor adventure dramas. Examples: “Broken Arrow,” “Winchester 73,” “Destry Rides Again,” “Man From Laramie,” etc. ® Stewart's highly individualistic voice is almost a trademark. Stage a contest on your stage or on radio-TV outlet asking imitations of the star’s yoice. ® Letter-writing contest along the lines of whether “| prefer to see James Stewart in a Western like ‘Two Rode Together,’ because .. .” RICHARD WIDMARK: A dependable performer who is now producing his own films, Widmark has a wide acting range. His recent films include “The Secret Ways,” his own production; the comedy, “Tunnel of Love,” and “The Alamo.” © Contest naming greatest number of Widmark films, with guest tickets to winners. ® Widmark look-alikes. SHIRLEY JONES: An Academy Award winner for her work in “Elmer Gantry,” Miss Jones has blossomed from a musical singer to dramatic actress and now leading lady in a largescale Western. ® Set up a display of Miss Jones’ albums including the “Oklahoma!” soundtrack album and “Pepe.” Work stills and credits on “Two Rode Together” into such a display. ® Using fact that Shirley Jones, a singer, has become a dramatic actress, stage a contest listing other singers and dancers who also have achieved fame as dramatic stars: Fred Astaire, Doris Day, Frank Sinatra, etc. WESTERN MAGS Contact distributors and dealers who handle Western magazines and books and arrange for the posting of signs promoting your engagement and such publications on delivery trucks, newsstands and in windows. “IBY WILL COOK ODE ER hut 43% THE BOOK A special movie edition of “Two Rode Together,” originally published as “Comanche Captives,” is being issued by Bantam Books. The new edition’s front cover is in full color and refers to “John Ford’s major new motion picture.” The back cover is illustrated with a scene from the film with full screen credits. Work the following: ® Contact your local Bantam Book distributor, who has been alerted to the “Two Rode Together” release, for mutual cooperation. ® Provide stills for window and in-store displays. Make up a book mark, using a one-column pressbook ad. ® Make up a wrap-around, with full credits, for presentation to book reviewers, radio/TV personalities, as contest prizes, etc. DRIVE-IN's @ Play “War Cries” record referred to elsewhere on this page over your p. a. system, @ During engagement of “Two Rode Together,’ give free pony rides to the kiddies. @® Giveaway of painted feathers or, better still, Indian headdresses imprinted with the title. @ As a come-on, admit first five couples free who come to your theatre in a two-seater sports car. ““Two Rode Together To See ‘Two Rode Together’.” STREET BALLY Send two horsemen dressed in Western garb through your downtown streets. Have them carry the following signs on their backs: “Two Rode Together Thru Hostile Indian Country! See “Two Rode Together’ State Theatre Now! Starring James Stewart, Richard Widmark and Shirley Jones.” SATURDAY EVENING POST Since “Two Rode Together” was originally serialized in the “Saturday Evening Post” as “Comanche Captives,” let this fact cue your efforts to set up a cooperative promotion with the local representative of the Curtis Circulation Co., circulation arm of the Curtis Publishing Company’s publications. Working with the local Curtis representative, try to arrange for point-of-sale material including window streamers, newsstand tack cards, truck posters, etc. Obtain copies of the issues in which “Comanche Captives” was serialized in the “Saturday Evening Post” and blow them up for out-front and lobby display. Try these: © Guest admit patrons who bring to your theatre the complete serialization of “Comanche Captives” in the “Post.” The serial ran from March 14 to April 25, 1959. © Run a letter-writing contest in which readers of the “Post” serial view “Two Rode Together” and compare the serial to the movie version. “Post’’ subs might be the prizes. ® Lobby-display the serial pages from the magazine, with ribbons leading to stills from the picture. ® James Stewart was interviewed by Pete Martin for a Saturday Evening Post series which ran in the issues from Feb. 11 through March 11, this year. Use this “Post” material, too, in your publicity and displays! ACADEMY AWARDS! Two of the stars, James Stewart and Shirley Jones, and John Ford, the director, of “Two Rode Together,” have between them garnered a substantial number of Academy Awards. Stewart won his “best actor” Oscar for his comedy playing in “The Philadelphia Story” and has been nominated on at least five other occasions. Miss Jones won her Academy Award for “best supporting actress” for her work in “Elmer Gantry.” Ford has been honored four times with “best director” Oscars for such features as “The Informer,” “The Grapes of Wrath,” “How Green Was My Valley” and “The Quiet Man,” and twice for outstanding World War II documentaries. From your own files and from newspaper files, obtain stills from their pictures as well as stills of all three. Set up a lobby display, along the line: “Academy Award Winners All! Working Together For Another Great Film—“T'wo Rode Together’!” USE THE TITLE! The title, “Two Rode Together,” may be adapted to a variety of showmanship uses. For instance, using “Two Go Together,” cooperate with a department store in a fashion display of casual clothing, or separates: “Two Go Together, See ‘Two Rode Together,’ State Theatre Now.” Also, tie-up with automobile dealer who specializes in two-seater sports car: “Two Rode Together in an MG! See ‘Two Rode Together,’ State Theatre!” =| 0 BR SELLING AIDS TV FEATURETTE A unique, entertaining and useful TV featurette, “John Ford’s Acting Family,” is available for use in your “Two Rode Together” campaign. Filmed on location, the featurette presents some of the little known, but familiar, players director John Ford uses in many of his films. Featurette will be sent with your credits, direct to cooperating TV station. Order from Exploitation Dept., Columbia Pictures Corp., 711 Fifth Ave., N. Y. 22, N. Y. TV TRAILERS: Perfect for your TV campaign, with space for local announcer to add on theatre and playdate information. Also a final freeze for super-imposed visual credits, if desired. Order direct from: Exploitation Dept., Columbia Pictures Corp., 711 Fifth Ave., N. Y. 22, N. Y. TEASER TRAILER: For use in theatre, in advance of regular trailer, and for cross-plugs. Order through your Columbia exchange. TRANSCRIPTIONS: A variety of spot announcements, all open end for local commentator to add theatre credits. Available on a single disc. Order through your Columbia exchange; transcription will be mailed from New York. TWO TELOPS: Style A, theatre and station identification. Style B, theatre advertising only. Prices; $5.00 without imprint; $7.50 with imprint; $2.00 for each additional slide or telop. Specify style and copy desired when you order direct from: QQ Title Card Co., 247 West 46th St., N. Y. 36, N. Y. PHOTO STORY: Story of film in stills and captions. Sent with your credits direct to cooperating newspaper or TV program. Order from: Columbia Pictures Publicity Dept., 711 Fifth Avenue, New York 22, N. Y. DISPLAYS: 9’x12’ Flag: single face, $45.00; double face, $75.00. Badge: 40c. Streamer: 17’ long, $15.00 each: Valance: $1.50 per running foot; minimum length, 10-foot. 12 pennant string; 30’ long, $3.50. Bumper strip: $1.00 each; minimum order 15. Order from National Flag Co., 43 West 21st St., N. Y. 10, N. Y. In Canada: Theatre Poster Service, 227 Victoria St., Toronto. ‘||| eRe RR INDIAN RELICS If there is a museum, public or private, containing Indian relics, or if there are private collectors with an extensive collection, arrange for a lobby display of Indian blankets, arrows, headgear, etc. In addition try for a department store display, in conjunction with a special sale of Western goods, which can be extensively advertised and publicized. INDIAN ANGLES Exploit the Indian elements of the story through the following stunts and tie-in promotions. @ Archery contest run in cooperation with sporting goods store and local newspaper. ® Hold a special matinee for kids in complete Western garb, cowboy or Indian. Publicize the show through stores selling children’s Western merchandise, with prizes for best costumes. © Place a pair of Indian war drums out front and invite the public to: “Beat the War Drums!”