Valley of Head Hunters (Columbia Pictures) (1953)

Color=-In Mat Here’s an ideal Jungle Jim color-in mat highlighting the action and adventure in “Valley of Head Hunters.”” You might place this mat as a newspaper coloring contest or use it in conjunction with the *“‘Jungle Jim” comic strip if the newspaper in your town carries the cartoon. Also, use this mat as herald handouts. For contest prizes, award guest tickets or promoted merchandise for the best coloring jobs, which you might use for display in your theatre lobby, along Service exchange. JUNGLE FRONT Give your theatre front an authentic jungle look by improvising a simulated “native hut”? over your boxoffice with bamboo matting, tropical foliage and fake palm trees. Borrow from a local pet shop or zoo some monkeys and place them in a cage near your boxoffice. Dress your staff with pith helmets. Use the special rec ord described below, too. SNIPE PULPS Arrange with your distributor to snipe action and adventure pulp magazines with copy: “For Thrills and Excitement Read This Magazine. For Thrills and Excitement on the Screen see Johnny Weissmuller as Jungle Jim in ‘Valley of Head Hunters,’ coming Friday to the State Theatre.” JUNGLE SOUNDS Add to the authentic jungle atmosphere in your lobby or outside the theatre by using jungle drums Record No. 5028B on your p.a. system. Send $2.40 for the dise, in advance, to: Thomas J. Valentino, Inc., 150 West 46th Street, New York 19, N.Y. with stills from the picture and credits. Order Mat 3-A (6°°x 6") from your National Screen STREET BALLY Send a bally man in a typical jungle outfit around the main streets of town with a sign on his back reading: “I’m Joining Johnny Weissmuller as Jungle Jim in ‘Valley of Head Hunters,’ at the State Theatre Friday.” JUNGLE WEAPONS Decorate your lobby with jungle trophies such as spears, shields and other weapons which you can borrow from collectors of a local museum. Assemble jungle _trophies in one section of your lobby with a sign plugging your picture and playdate. TRAILER, STILLS Order the show-selling trailer on “‘Valley of Head Hunters”’ well in advance of your playdate. Run it frequently to whip up advance audience interest. In addition, the following four still sets are available at your National Screen Service exchange: 1) 25 flat stills; 2) 10 uprights; 3) art set of 3 (photo reproductions of key ad and poster art); 4) pub licity-exploitation set (stills used in the publicity and exploitation campaigns). <— Lift Flap for Publicity and Advertising STATE THEATRE FRIDAY COMIC STRIP The “Jungle Jim’ cartoon strip featured in the Sun day color comic supplements of more than 175 newspapers is one of the most popular cartoon strip features throughout the country. If a local newspaper in your town carries it, work out a mutually advan tageous campaign based on the following suggestions: 1) Stories and cooperative ads tying in the film with the cartoon strip. 2) Newsstand tack cards and truck posters plugging the comic strip and your engagement. 3) Playdate slugs under the “Jungle Jim” comic strip. 4.) Set up a lobby display of the comic strip surrounded with stills from the picture. 5) Comic page advertisements reading: ““See Johnny Weissmuller as Jungle Jim in Columbia Pictures’ ‘Valley of Head Hunters’ Coming to the State Theatre Friday.” 15-SECOND RADIO SPOT Head hunting savages on a rampage! See Jungle Jim invade the Valley of Head Hunters to battle voodoo’d natives for the secret of a fabulous treasure! See Johnny Weissmuller as Jungle Jim in Columbia Pictures’ new jungle adventure, “Valley of Head Hunt ers,”’ at the State Theatre. Page 5