Yesterday's Enemy (Columbia Pictures) (1959)

Accessories THISISWAR... <2, musa “Wage HEROIC, COWARDLY, Ph] HAR MAMA EER FE! BRUTAL SAVAGE uy : Be XESTERD. =NEMY ®@ 6 SHEET © 3 SHEET @ 1 SHEET 22x28A (SLIDE same design) ©@ 22x28B INSET CARD ® EIGHT 11x14’s © TRAILER 40x60", 30x40", 24”x60" and 24’x82” SPECIALTY DISPLAYS © WINDOW CARD FOUR STILL SETS (25 horizontals, 15 uprights, pressbook set, art set) ® COMPOSITE MAT All Accessories Are Available At National Screen Service Exchanges GIRLS, TOO! Make sure the women of your territory—the wives of veterans as well as the teen-agers whose boys friends currently are in, or headed for, the armed forces—know about “Yesterday’s Enemy!” Post advance 40’’x60” lobby boards containing quotes: “If you married a veteran, ‘Yesterday's Enemy’ will help you understand him better!’ and “Girls, see what action really means to a soldier!” Signators might be localites who saw the picture in advance, vet auxiliary women, etc. Official Billing COLUMBIA PICTURES 25% presents YESTERDAY S ENEMY starring STANLEY BAKER ® GUY ROLFE 25% LEO McKERN * GORDON JACKSON 25% Screenplay by Peter Newman based on his hit play 15% Ld an 1S, SOLDIER QUOTES Not many screenplays based on the fighting actions in ‘World War II have received the enthusiastic commendation of our nation’s armed forces leaders such as those voiced by the Pentagon “Big Brass’ following a recent screening of Columbia Pictures’ ‘“Yesterday’s Enemy,” one of the most controversial war dramas ever filmed, which opens ————————. att the —________————. Theatre. Four-star General Jacob Devers, now retired, whose fighting record is quite formidable, enthusiastically endorsed the picture: “‘Yesterday’s Enemy’ reminded me of many grim combat experiences of the responsibility of command. Also, it stimulated my thinking on the controversial questions which it raises. This is a powerful picture, and it is well presented.” Chief Signal Officer of the Army Major General R. T. Nelson remarked: “The Americans think atrocities were committed only by Japanese and Germans. I expect most Americans viewing ‘Yesterday’s Enemy’ will conclude that nothing like that could happen in the American Army. I doubt if very many people will ever know how many similar instances did occur among U. S. troops.” The reactions of military men of other nations, and especially veterans who saw action in the war, are also highly favorable. English Major-General H. L. Davies, C.B., CBE., O.BE., D.S.O., M.C., who served as brigadier General Staff in the Burma campaign said: “I have never been so impressed and gripped by a film. The character portrayal is magnificent and there is a realism and authenticity about the atmosphere and background The following publicity story can be used “as or it can be supplemented with quotes from local veterans, Army officers, etc. Use these and local quotes, too, in special ads, publicity and bulletin board announcements aimed at veterans, parents, church groups and similar organizations. which, to one who fought through this horrible campaign, is quite frightening .. . Taking the film as a whole, this was the war in the jungle and these were the men on both sides who fought it out to the death.” Major-General A. H. J. Snelling, C.B., C.B.E., chairman of ithe Burma Star Association, commented: “The few who served and survived the early days in the Arakan will find ‘Yesterday’s Enemy’ an intensely realistic reminder of their grim experiences.” Members of the ChinaBurma-India Veterans Association were particularly impressed: “ ‘Yesterday’s Enemy’ is brutally frank and realistic,” according to Harold Kretchmar, national commander of the organization. “To the general public, it will be shocking but realistic and awakening. Few people other than the combat infantry men have such an opportunity to see war in its true and unadulterated light.” Haldor Reinholt, junior national vice-commander of the C.B.I.V.A. said: “‘Yesterday’s Enemy’ is so accurate a presentation of jungle warfare that it could and should be used as an Army training film.” Following the seven-theatre world premiere of the picture in Tokyo, Japan, former Japanese military figures also commented favorably. For example, Eichi Tsuchiva, ex-lieutenant Burma Expeditionary Forces: “The actuality of the battlefields, the conflict between military discipline and humanitarianism, the cruelty of war are all well expressed . . . The characters are so well played that I, at any rate, had the feeling that I was back in actual battle in the Burma jungle.” DRIVE-IN'’S BOB CONSIDINE, noted correspondent, says: “If they ever make a more meaningful war picture, they’ll have to fire live ammo from the screen!” . COLUMBIA PICTURES presents Yestermys Every starring STANLEY BAKER GUY ROLFE LEO McKERN GORDON JACKSON Screenplay by Peter Newman based on his hit play + Produced by Michael Carreras + Directed by Val Guest Filmed in MEGASCOPE A HAMMER FILM PRODUCTION Ad No. 204—144 Lines SHOCKING TRUTH ABOUT THE CRIMES OF WAR! Y Wwe staring STANLEY BAKER GUY ROLFE \y44" LEO McKERN GORDON JACKSON Screenplay by Peter Newman based on his hit play Produced by Michael Carreras + Directed by Val Guest A HAMMER FILM PRODUCTION A COLUMBIA PICTURE Ad No. 203—70 Lines CRIMES OF WAR! starring STANLEY BAKER GUY ROLFE LEO McKERN GORDON JACKSON Screenplay by Peter Newman based on his hit play Produced by Michael Carreras + Directed by Val Guest Filmed in MeGaSCoPE A HAMMER FILM PRODUCTION A COLUMBIA PICTURE Ad No. 104—70 Lines THE MOST CONTROVERSIAL WAR DRAMA EVER FILMED! @® Youngsters to win prizes for doing the best jobs of “jungle’”’-camouflage—leaves, etc. Produced by Michael Carreras 15% Directed by Val Guest 15% < Enemy Ge @ “Rescue” contest, boys to run to another YesveRDAYS fp AY: WW boy and carry him back to the starting line. Bhp oe nol ee : & s Aat 2, 9 1 x @ Road signs: Tomorrow? Today? Now! Ad No. 201-28 Umes fe See ‘Yesterday’s Enemy!’ State Drive-In!” A HAMMER FILM PRODUCTION 25% Filmed in MEGASCOPE